According to the National Restaurant Association, 54% of adults include a dining experience as part of their plans to celebrate their birthday and more than 30% dine out for someone else’s birthday…often times more than once! In fact, birthdays are overwhelmingly the #1 most popular occasion to celebrate when dining out!
At BirthdayPak, we’re in the “Happy Birthday” business, so we understand the opportunity that leveraging such an important life event can mean to your business.
Below are the TOP 5 reasons why our long list of restaurant clients choose BirthdayPak as their marketing partner to help them leverage the celebration of Birthdays to build their business!
#5 – Birthdays are a great opportunity to create goodwill with customers! Consumers celebrating birthdays are in a good mood and they tend to light up the whole restaurant, and often bring other tables into the festive spirit.
#4 – Studies have shown that birthday parties tend to be larger and the average spend/person tends to be greater and more indulgent.
#3 – Celebrating birthdays is good for your business and your employees. If the party is handled properly, the tips tend to be well above normal, which makes for a happy wait staff!
#2 – If you deliver a memorable experience, you’ve likely created a repeat visit for your guests.
And the number 1 reason for leveraging Birthdays as a marketing platform for your business….
#1 – You get to say “Cha Cha Cha” in between the verses when you sing “Happy Birthday to You” to your guests!
Want to learn more about the BirthdayPak marketing platform? Click Here.