It may appear as nothing more than a catchy slogan, but the BirthdayPak motto is closer to a company mission statement. BirthdayPak is not a typical marketing and advertising company that promotes material and concrete possessions. Instead, BirthdayPak offers something much more unique and meaningful: experiences! As each recipient opens up her BirthdayPak, she is immediately given the opportunity to celebrate one of life’s memorable moments, her birthday, sponsored by an exclusive group of high quality businesses in her local community.
Through the use of a unique marketing platform, BirthdayPak integrates compelling direct mail with a personalized online experience that engages the recipient with valuable offers from local businesses. After a brief activation process of entering a code online, the recipient becomes an established member of the BirthdayPak community where she will continue to receive reminders through celebration themed messages. This actively keeps the recipient engaged until her next birthday, with the arrival of her next BirthdayPak and the experience of celebration.
This combination of print and digital marketing techniques connects the best upscale businesses with their best potential customers. Each finely printed and highly personalized BirthdayPak contains gift cards to upscale restaurants, day spas, salons, boutiques, and other “hyper-local” businesses, creating a unique bond with the consumer as they celebrate their birthday. While celebrating a birthday is a proven psychological trigger for consumer spending, BirthdayPak recipients are gaining much more as they celebrate and treat themselves with a memorable experience.
“I love this BirthdayPak! I had never heard of this before and I now have a new favorite restaurant where I got to celebrate my birthday and will definitely be visiting in the future! Thank you very much for including me in this gift!” – Jacqueline A.
“Receiving my BirthdayPak in the mail was such a wonderful surprise, and I intend to use every one of my gift cards! I’m celebrating my 50th birthday this week and receiving this was very special. Thank you, BirthdayPak!” – Phyllis M.
BirthdayPak is an award-winning marketing platform that brings local upscale businesses together with their best customers and is a brand that is growing nationally by franchising. Through a powerful convergence of personalized direct mail and cutting-edge digital marketing techniques, BirthdayPak effectively creates first time engagements for upscale businesses with an exclusive group of affluent consumers who live locally, while carefully protecting the businesses’ brand and image. www.BirthdayPakFranchise.com