To start an independent business or open a franchise? That is the question for entrepreneurs who are considering paving their own way or going down a well-paved path. While there’s value to both approaches, more turn to franchising to achieve a level of independence and receive support akin to having a business partner. It’s the old adage of “going into business for yourself, but not by yourself.” Consider some of these advantages to franchising when making your decision.
Unique Offering, Proven Brand
Getting behind a recognizable brand is an advantage for franchise owners. BirthdayPak is an award-winning marketing platform, recently ranked in Entrepreneur Magazine’s Top New Franchises List. And it’s truly a unique offering, currently with no other competitors in the direct mail franchise market that bring together exclusive high-end community businesses and affluent female customers. Along with above average response rates and measureable results with an integrated digital component, it’s easy to show how BirthdayPak provides value and is a clear differentiator among other advertising methods.
Work from the Comfort of Home
Working from home makes balancing a career and life more manageable. BirthdayPak is a home-based franchise in which owners simply travel to community businesses for meetings. There’s no office or retail space to rent, so overhead costs are minimal.
Franchise and flexibility are not two words that normally go hand-in-hand. But at BirthdayPak, franchise owners cite flexibility as one of the biggest benefits. Why? Processes, systems and marketing are already in place. It’s a turnkey program with efficiencies of scale, helping BirthdayPak franchise owners spend less time and effort on start up since the foundation is established.
BirthdayPak franchise owners lead busy lives, with many raising children or involved in their communities. The BirthdayPak model supports a healthy work-life balance where one can attain career and personal goals. Franchise owners structure their day around what needs to get done – whether that is meeting with business owners or attending a child’s soccer game, or both.
Built-In & Ongoing Support
Providing support at the beginning and every step of the way is essential for franchise ownership success. BirthdayPak provides support to its franchise owners with:
- Comprehensive training, both at the corporate office and in the local market, to ensure franchise owners are well-prepared to launch.
- A cloud integrated customer relationship management (CRM) system that streamlines administrative processes and makes tracking and reporting easy.
- An owners-only franchise forum that meets regularly to discuss questions, concerns and potential changes to the business model. The group serves as a liaison between corporate and the franchise owners.
This type of support is hard to beat, and not easy to find when starting a business from the ground up or buying an existing business.
To learn more about the advantages of franchise ownership, and this exciting franchise opportunity, please call 888-206-0083 or email Franchising@BirthdayPak.com.