Advertising can be challenging for restaurants, day spas, and other upscale businesses. These businesses strive to create a first-time engagement with members of their community, who have the potential of becoming “regulars”, while maintaining the elite brand that they have carefully created. Sending a potential guest a coupon or percentage off discount could lead to negative associations with their otherwise reputable establishment.
Businesses that frequently provide discounts are associated with these promotions by the consumers. Consumers become trained to wait for the coupon before returning to the establishment. So, how do these upscale businesses successfully advertise to the locals and overcome this obstacle? BirthdayPak has designed a unique marketing platform that combines cooperative direct mail with online digital marketing techniques to connect upscale businesses with their best potential customers.
BirthdayPak provides affordable, high quality, gift cards (not coupons). The gift cards are delivered to affluent women, living local to the advertising business, who are about to celebrate their birthday…a proven driver for consumer spending, celebration, and redeeming gift cards for restaurants, day spas, and other upscale businesses where she is most likely to treat herself on her birthday!
Once the recipient activates her gift cards, through a brief online engagement process, she becomes part of the BirthdayPak Community and is reminded to visit the businesses featured in her BirthdayPak through emails triggered around holiday events that are delivered throughout the year. Best yet, BirthdayPak Community Members remain engaged and email open rates far exceed the industry standard. The excitement continues all the way through to her next birthday, with the arrival of her next BirthdayPak. There is no other advertising company like BirthdayPak!
Learn more about how BirthdayPak drives marketing results for upscale local businesses and this potentially lucrative business opportunity by visiting www.BirthdayPakFranchise.com, sending an e-mail, or calling 888-206-0083.