Business partners with BirthdayPak know that celebrating life events, most notably birthdays, can drive business. But by how much and what kind of return can be seen from the investment? It’s a great question – and one many franchise owners get asked by potential business partners. While returns vary depending on a variety of factors, BirthdayPak has brought increased revenue and new customers to many business partners, and the proof is in the numbers. Take a look!
Notes: Results shown are from the period studied, and do not include additional revenue from returning BirthdayPak customers! In addition, the revenue after investment and rate of return take into account the program fee and gift card discounts. These studies were conducted over multiple months in which unique BirthdayPak mailers were delivered to thousands of local affluent women just before their birthday. The length of the studies and the individual costs have been summarized to protect the privacy of the business partners.
Case Study #1: An award-winning restaurant & wine bar.
Total Revenue: $22,059
Revenue after Investment: $12,688
Gift Cards Redeemed: 305
Rate of Return: 135.40%
A $25 gift card was featured from this restaurant.
Case Study #2: A boutique featuring sophisticated clothing, shoes, jewelry, gifts and accessories.
Total Revenue: $17,998
Revenue after Investment: $11,389
Gift Cards Redeemed: 331
Rate of Return: 172.33%
A $15 gift card was featured from this boutique.
Case Study #3: Restaurant with classic American cuisine in a casual and warm atmosphere.
Total Revenue: $16,043
Revenue after Investment: $9,408
Gift Cards Redeemed: 334
Rate of Return: 141.79%
A $15 gift card was featured from this restaurant.
Case Study #4: Fine dining restaurant housed in a historic local inn.
Total Revenue: $77,405
Revenue after Investment: $63,005
Gift Cards Redeemed: 408
Rate of Return: 437.53%
A $25 gift card was featured from this restaurant.
As you can see, the rate of return is well over 100% in these cases, and confirms that the response rate is well over 2%. The sales are made easier by the second to none support BirthdayPak owners receive, including a number of sales tools to show the potential return of the product. Monthly redemption reports also are provided to businesses to show individual results and the value of the program.
Does selling a high impact and responsive direct marketing platform sound like a good fit for you? See if you have what it takes to be a BirthdayPak franchise owner and if a market opportunity is available near you! To learn more, visit www.BirthdayPakFranchise.com, call 888-206-0083 or email Franchising@birthdaypak.com.
BirthdayPak integrates compelling direct mail with a personalized online experience that engages the recipient with valuable offers from the best businesses in their local area.
BirthdayPak engages influential women with the spending power to become the advertiser’s best customer, but how?
BirthdayPak is delivered to affluent women living local to the advertiser at the exact moment when they are most receptive: as they make plans to celebrate one of life’s most memorable moments…their birthday!
Step 1: The Engagement
The engagement begins with the arrival in the mailbox of the beautifully printed and highly-personalized BirthdayPak during the recipient’s birthday month. The look and feel of the package, combined with its timely arrival, assures that it gets opened!
Step 2: The Activation
Once the BirthdayPak is opened, women find valuable personalized promotional gift cards and instructions for a simple online activation process.
Step 3: Happy Birthday!
Once activated, the gift cards from an exclusive group of local retailers including restaurant, day spas, clothing boutiques, jewelry stores and more, can be used to celebrate with family and friends!
Step 4: BirthdayPak Community
Through a simple and personalized experience, the women can also continue their celebration by opting-in to the BirthdayPak online community. Being a BirthdayPak community member assures them of receiving timely electronic communications from BirthdayPak on behalf of the local businesses featured in their BirthdayPak as well as guaranteeing they will receive BirthdayPak on their birthday the following year.
BirthdayPak is a unique and powerful multi-channel marketing platform that helps local businesses connect with their best customers. BirthdayPak is rapidly expanding across the United States through franchising. Please visit www.BirthdayPakFranchise.com, call 888-206-0083, or email Franchising@birthdaypak.com to learn more.
Not only did BirthdayPak go coast to coast in Q3, we also welcomed 2 new franchisees and 44 new clients! The BirthdayPak team of franchisees and clients continues to grow…there’s never been a better time to join us! For available markets, click here.
Take a peek at the smart businesses that have recently chosen BirthdayPak as their preferred marketing partner by clicking on their logos below.
In today’s restaurant industry culture, the predominant demographic is often defined as millennials. Ditching convenience for experience, millenials have become the most sought after demographic for the majority of marketing campaigns. However, according to an article posted by the National Restaurant Association (NRA), another generational demographic is providing a boost to restaurants across the United States: baby boomers.
America’s 76 million baby boomers, born between 1946 and 1964, were responsible for 23 billion restaurant visits in 2012. According to the market research company, the NPD Group, baby boomers accounted for $172 billion in sales. While boomers have always played a strong role in the United State’s economy, this study showed that consumers between the ages of 48-64 also spent more per capita than younger generations. Baby boomers are typically empty-nesters, with disposable income and the means and freedom to dine out. Yet, as the report suggests, this is often a demographic that is overlooked.
According to the NRA, one way to reach and attract baby boomers is to offer them a discount or deal. According to the 2017 Coupon and Promo Code Use Study, discount use among Americans over the age of 55 years has remained unchanged from last year at a staggering 96%. Furthermore, the highest medium by which baby boomers receive their discounts is through print at 70%, compared to online at 32% and mobile at 17%. This is certainly something that restaurant marketers should keep in mind when targeting this demographic, which just happens to be the largest audience of BirthdayPak recipients.
Through a powerful combination of print and digital marketing techniques, BirthdayPak is able to create first time engagements for this exclusive group of affluent consumers. BirthdayPak utilizes direct mail marketing when sending consumers the gift cards for their birthday. Based on recipients that activate BirthdayPak Gift cards and indicate which gift cards they intend to use, 70% of the responding audience is between the ages of 45 and 64. Once the baby boomer demographic is tapped into, they are here to stay! Not only is BirthdayPak engaging this overlooked demographic, but they are also appealing to them through the use of print marketing that can create a booming business for the restaurant industry. This is why it’s no surprise that retention rates for advertising clients are more than 80%.
To learn more about how your restaurant or business can attract the baby boomer generation, please visit us at www.BirthdayPak.com or call 888-544-3872.