As women across the Unites States open their BirthdayPak each month, they receive gift cards to upscale restaurants, spas, boutiques and other local businesses. Current BirthdayPak data shows that approximately 84% of those businesses are categorized as independent or small. This follows the current trend in America to “shop small” in an effort to support business within local communities.
According to the U.S. Small Business Administration, the number of small businesses in the U.S. totaled 29.5 million in 2014. While the survival rate of small businesses is its highest share since 2006, about half of all small businesses only survive five years or longer.
The heart of any small business’ survival relies on effective brand marketing to attract local consumers. While email and social media marketing are increasing in popularity, most small businesses haven’t abandoned their direct mail campaigns. Business News Daily reports that spending on direct mail reached nearly $45 billion in 2013 and still generates more consumer reaction than electronic marketing does. Tom Foti, manager of direct mail and periodicals for the USPS, said with the average household bombarded by more than 150 email ads a day, direct mail is a way for businesses to stand out from the crowd. “Direct mail creates a one-on-one connection that’s hard for other media channels to match,” says Foti.
However, the most successful businesses offer a multi-tiered marketing and advertising plan that combines elements of both direct mail and email marketing. In addition to its unique direct mail piece, BirthdayPak also provides a digital marketing platform, which ultimately leads to increased traffic on the advertiser’s website. Once BirthdayPak recipients open their BirthdayPak, they are asked to go online to activate their gift cards and become a part of the BirthdayPak community. Throughout the 90-day life cycle of the gift cards, BirthdayPak sends reminder emails to visit the businesses featured in BirthdayPak. Each of these reminder emails includes the logos of the advertisers featured in their BirthdayPak, which are hyperlinked to their respective websites, making it easy for the consumers to visit their websites and to make reservations or appointments.
“BirthdayPak is terrific for small businesses because it promotes the shop local concept. Our mailings are hyper local, so we are literally reaching the neighborhoods surrounding our clients. I often hear from businesses that new customers come in and state that ‘I must have driven past here a zillion times but for whatever reason never came in’, until they received their BirthdayPak!” – Lisa Linkowsky
As BirthdayPak recipients begin to experience the benefits of their gift cards, so do the participating local businesses.
“I just wanted to let you how happy I am with our first month’s experience with BirthdayPak! The mailing was a very professional looking piece and the customer response was excellent. We tracked the check averages upon redemption and were very pleased to see how high the averages were. Thanks again!” – Court Jester Restaurant
If your business would like to join the hundreds of others that choose BirthdayPak as their marketing partner year after year, please visit BirthdayPak.com. If you’re a sales professional looking for a career that will provide the work-life balance you deserve, there are BirthdayPak franchises available throughout the United States. Visit BirthdayPakFranchise.com for more information or call 888-206-0083.