There is a current shift in the restaurant industry’s growth of independent restaurants. Both traffic and revenue among independent restaurants is outperforming chains, indicating a shift from historical patterns of chains driving growth across the industry. According to a recent report by the foodservice consulting firm Pentallect Inc., independent restaurants are expected to see an annual revenue growth of 4-5%. That’s nearly double the 2-3% growth expected for chains.
This is partly a result of urbanization in highly populated “foodie” towns where dine-in independent restaurants are much more likely to be rated highly for their unique atmosphere, food, and their community oriented and personalized service. As a result, consumers in these areas are broadening their spending to achieve this community dining experience, especially at modern or fine-dining establishments where prices may be higher.
The restaurant industry makes up 66% of the gift cards that recipients receive within their BirthdayPak. Additionally, independent restaurants, categorized as both casual and fine, make up almost 80% of those restaurants. As a client of BirthdayPak, independent restaurants are able to further extend the concept of a unique dining experience to the best customers in their individual communities.
According to the report from Pentallect Inc., independent restaurants are far more likely to be perceived as sharing consumers’ values and offering quality food and better service. As each recipient opens up her BirthdayPak, she is immediately given the opportunity to celebrate one of life’s memorable moments, her birthday! The occasion for consumers to enjoy a memorable dining experience with an establishment that not only emulates the shared values of their community members, but also celebrates their life, can be a successful combination in creating a long-lasting relationship.
BirthdayPak is a unique and powerful multi-channel marketing platform that helps local businesses connect with their best customers. BirthdayPak is rapidly expanding across the United States through franchising. Please visit www.BirthdayPakFranchise.com, call at 888-206-0083, or email at Franchising@birthdaypak.com to learn more.