In the modern internet age, the market for restaurants to gain exposure through email is becoming oversaturated. Integrating direct mail with an online presence is the key to a winning combination as smart marketers can balance the weaknesses of one with the strengths of the other. Through the effective use of cutting edge personalized direct mail, BirthdayPak leverages the celebration of birthdays and provides high quality, valuable gift cards from restaurants and retailers, to affluent women in their local community.
BirthdayPak has a streamlined approach which takes the burden off restaurants who are looking to acquire new, loyal customers. Available in dozens of metropolitan areas across the country, hundreds of thousands of affluent women receive a personalized, oversized BirthdayPak in their mailbox each year, at the beginning of their birth month, with valuable gift cards to high end restaurants and retailers. (More about BirthdayPak and how it works.)
In addition to immediate results at the cash register by redeemed gift cards and birthdays celebrated, BirthdayPak takes this engagement beyond the mailbox. BirthdayPak provides an automated digital approach. Recipients provide their email address through a simple online gift card activation, where the celebration continues with strategic email marketing that further promotes the brands of its business partners and works in tandem with the direct mail effort.
BirthdayPak sends more than 2 million digital messages annually. These messages are sent throughout the life cycle of the gift cards as reminders to use them before they expire, and furthermore at key holidays throughout the year like Mother’s Day and Valentine’s day. These automated electronic impressions keep the participating restaurants and retailers top of mind with this coveted audience, at no further discounting. With logos and website links included in each message, BirthdayPak drives click traffic to business partner websites all year long.
BirthdayPak business partners are often happily surprised by the response rates (direct mail and email) and in many cases, receive an impressive rate of return. Listen to long-time BirthdayPak restaurant partners provide their testimonials, Click Here.
- More than 50,000 Facebook followers
- Over 3 million BirthdayPak mailers distributed
- 97.17% email deliverability rate
- 38.06% open rate for activator reminder messages (Industry average is 17.81% – MailChimp)
- Over 100,000 clicks to advertiser websites
- Less than .5% opt out rate
Do you want to learn more about how integrating direct mail with an online presence can be a valuable source of revenue and drive business for your restaurant? Visit BirthdayPak.com or call 888-544-3872. Interested in an exciting franchise opportunity that provides work-life balance? Click here to register for an upcoming webinar to learn more!