Business partners with BirthdayPak know that celebrating life events, most notably birthdays,  can drive business. But by how much and what kind of return can be seen from the investment? It’s a great question – and one many franchise owners get asked by potential business partners. While returns vary depending on a variety of factors, BirthdayPak has brought increased revenue and new customers to many business partners, and the proof is in the numbers. Take a look!

Notes: Results shown are from the period studied, and do not include additional revenue from returning BirthdayPak customers! In addition, the revenue after investment and rate of return take into account the program fee and gift card discounts.  These studies were conducted over multiple months in which unique BirthdayPak mailers were delivered to thousands of local affluent women just before their birthday.  The length of the studies and the individual costs have been summarized to protect the privacy of the business partners.

Case Study #1: An award-winning restaurant & wine bar.

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Total Revenue: $22,059

Revenue after Investment: $12,688

Gift Cards Redeemed: 305

Rate of Return: 135.40%

A $25 gift card was featured from this restaurant.

Case Study #2: A boutique featuring sophisticated clothing, shoes, jewelry, gifts and accessories.

Total Revenue: $17,99843780fdce3391019898716b8f038cbeb--boutique-store-displays-clothing-store-displays

Revenue after Investment: $11,389

Gift Cards Redeemed: 331

Rate of Return: 172.33%

A $15 gift card was featured from this boutique.

Case Study #3: Restaurant with classic American cuisine in a casual and warm atmosphere.

Paul-Martins-American-Grill-San-Mateo-3Total Revenue: $16,043

Revenue after Investment: $9,408

Gift Cards Redeemed: 334

Rate of Return: 141.79%

A $15 gift card was featured from this restaurant.

Case Study #4: Fine dining restaurant housed in a historic local inn. 

43315_118_restaurant_and_wine-848x565Total Revenue: $77,405

Revenue after Investment: $63,005

Gift Cards Redeemed: 408

Rate of Return: 437.53%

A $25 gift card was featured from this restaurant.

As you can see, the rate of return is well over 100% in these cases, and confirms that the response rate is well over 2%. The sales are made easier by the second to none support BirthdayPak owners receive, including a number of sales tools to show the potential return of the product. Monthly redemption reports also are provided to businesses to show individual results and the value of the program.

Does selling a high impact and responsive direct marketing platform sound like a good fit for you? See if you have what it takes to be a BirthdayPak franchise owner and if a market opportunity is available near you! To learn more, visit www.BirthdayPakFranchise.com, call 888-206-0083 or email Franchising@birthdaypak.com.