How can I keep customers coming back to my restaurant?
To maintain a successful restaurant business, it’s important to cultivate valuable relationships with loyal customers.
A 2014 study shows a typical American is only willing to drive 17 minutes to visit a restaurant, leading many businesses to reach their target demographic rather quickly. While acquiring new customers is always a goal among restaurant owners, they will also need this repeat business to remain successful. This proves that customer retention and customer acquisition are both important.
A typical party in a casual dining establishment spends at least $16 per guest. The National Restaurant Association (2012) reported that repeat guests account for 64% of business in restaurants. A loyal customer spends up to 67% more than a new customer, according to a study from BIA/Kelsey. At an average check of $16 per guest, a new customer is spending just $11.20 while a loyal guest brings in up to $18.70. What could your restaurant do with an extra $7.50 per guest?
If you partner with BirthdayPak, you will receive a steady stream of new (and repeat) customers through your doors. With a fantastic birthday experience, these women can easily become your most loyal customers for repeat visits again and again. BirthdayPak is the perfect complement to your loyalty initiatives.
BirthdayPak clients receive continued exposure for new and repeat customers through digital messages, sent throughout the year, that further encourage them to visit the participating businesses. More than 66% of the gift cards that BirthdayPak recipients receive are for participating restaurants in their area, creating a winning program for both the restaurants and the consumers!
BirthdayPak is exclusive, featuring only eight select businesses. Will your restaurant be a part of this exclusive group? Contact us today by visiting BirthdayPak.com or calling 888-544-3872.