BirthdayPak recently ranked in Entrepreneur magazine’s Franchise 500®, the world’s first, best and most comprehensive franchise ranking. Placement in the Franchise 500® is a highly sought-after honor in the franchise industry, as evidenced by the fact that Entrepreneur received more than 1,000 applications this year, making it one of the company’s most competitive rankings ever.
Recognized as an invaluable resource for potential franchisees, the Franchise 500® ranks BirthdayPak as #183 and has been named #1 Franchise in the Advertising Services category for its outstanding performance in areas including unit growth, financial strength and stability, and brand power. “We appreciate this incredible recognition from Entrepreneur magazine,” says Paul Berman, CEO of BirthdayPak. “It is an absolute honor to be among this elite group of franchises.”
“As we celebrate 40 years of producing the Franchise 500, it’s a good opportunity to step back and look at how much has changed since that first ranking in 1980,” says Jason Feifer, editor in chief of Entrepreneur. “While the franchise business model has changed little, the strongest franchise brands are constantly evolving and innovating to keep up with changing trends and technology.”
The key factors that go into the evaluation include costs and fees, size and growth, support, brand strength, and financial strength and stability. Each franchise is given a cumulative score based on an analysis of more than 150 data points, and the 500 franchises with the highest cumulative scores become the Franchise 500® in ranking order.
Over its 40 years in existence, the Franchise 500® has become both a dominant competitive measure for franchisors and a primary research tool for potential franchisees. To receive a position on the ranking is a testament to the strength BirthdayPak has as a franchise opportunity.
To view BirthdayPak in the full ranking, visit www.entrepreneur.com/franchise500. Results can also be seen in the January/February 2019 issue of Entrepreneur, available on newsstands January 15th.
The BirthdayPak marketing platform helps upscale businesses reach their best potential customers. The beautifully printed and mailed “birthday gift” features as many as eight gift cards from this exclusive group of businesses in the immediate community. The women who receive BirthdayPak have discretionary income and are about to celebrate their birthday.
In addition to direct mail, BirthdayPak has sent millions of emails to recipients with high deliverability and open rates. This multi-channel platform keeps the BirthdayPak recipients engaged throughout the year. The BirthdayPak business model has a history of positive performance and extremely high client retention rates. BirthdayPak is expanding nationwide through franchising. For more information, please call 888-206-0083.