In addition to ranking “Best of the Best” in Entrepreneur magazine’s Franchise 500® this year, BirthdayPak has recently been recognized as a Top New Franchise for its third year in a row! Based on scores received from the Franchise 500 ranking formula, which evaluates companies on more than 150 data points, BirthdayPak has moved up the list to #5 out of 100 Best Newbies, being recognized as one of the strongest brands that have franchised for five years or less.
“Our company-wide focus to Deliver Wow is the reason we continue to grow”, says Paul Berman, CEO at BirthdayPak. “We are honored to be part of this select group of franchises and we look forward to helping even more businesses succeed and consumers celebrate life.”
In the past 10 years, BirthdayPak has grown significantly from a single market in southeastern PA to having multiple markets across 21 states. Since its inception, BirthdayPak has delivered more than 4.4 million “happy birthday” greetings in the mail. This translates to nearly $352,000,000 in gift cards that have been sent to BirthdayPak recipients over the past 10 years! That’s a significant amount of birthday gifts!
The BirthdayPak marketing platform drives birthday celebrations to participating upscale businesses, such as restaurants, day spas and boutiques, from their best potential customers. The beautifully printed and mailed “birthday gift” features gift cards from this exclusive group of businesses in the community. The women who receive BirthdayPak have discretionary income and are about to celebrate their birthday, a proven trigger for consumer spending.
BirthdayPak has sent millions of emails to recipients with high deliverability and open rates, keeping consumers engaged during the year and encouraging repeat visits to the participating businesses. The BirthdayPak business model has a history of positive performance and extremely high client retention rates. The above average response rates, and additional branding opportunities through a digital experience, provide a winning combination.
BirthdayPak is expanding nationwide through franchising and has been recognized by Entrepreneur magazine as the #1 franchise in Advertising Services category for 2019. If you, or someone you know, has an interest in learning more about this exciting business opportunity, please call 888-206-0083.