It’s the largest city in New England and one of the oldest cities in America. Vibrant, diverse and steeped in a rich history and culture. This city possesses top tier schools, innovative employers and cutting-edge medicine and technology. We’re talking about none other than Boston, Massachusetts! The metro area, home to nearly 5 million people, is the 10th most populous in the nation. Steady job growth and a high quality of life rank it among the best places to live and retire in the country, according to U.S. News & World Report. And wherever you go in the Boston metro area, dynamic dining experiences abound that reflect its unique culinary characteristics. These are just a few reasons this BirthdayPak franchise hot spot has great potential as a business opportunity.

Boston: A World-Class Culinary Destination

Boston is a prime location on the sea and close to local farms, giving way to a unique and sophisticated culinary landscape. While seafood is a staple, Boston’s diverse neighborhoods offer eclectic menus. In Boston, food is more than a social interaction, but an experience with market tours, wine tastings and cooking classes. Boston restaurants also brought big names from the celebrity chef world – Mario Batali, Michael Mina and Giovanna Huyke – and a host of James Beard award and reality show finalists. These are reasons Boston ranked #14 in Zagat’s 30 Most Exciting Food Cities in America in 2017.

Restaurants Are a Boon to the Massachusetts, Boston Metro Economies

Eating and drinking establishments in Massachusetts number nearly 16,000, and communities across the state benefit given the important role restaurants play in the economy. More than 349,000 food service jobs provide 9% of employment in the state and that’s expected to grow by 7.7% by 2029. Sales in Massachusetts’s restaurants were estimated at $18.7 billion in 2018. With 70% of Massachusetts population in the Boston metro area, this is a significant impact to the state and local economies.

Median Household Income Is Rising in Boston

The latest 2017 census estimate numbers show that the U.S. median household income is $61,372, a 1.8% increase over 2016. And the Boston metro area has a much higher median household income level at $85,691, which has been on an upward trend. Boston has the 3rd highest median household income level in the U.S. of the 25 most populous metro areas. The economic outlook for the Boston metro area is positive with sustainable growth projected in future years.

Growing household income usually means an increase in discretionary spending. This bodes well for the restaurant industry where baby boomers and millennials are spending a large portion of their food dollars, 40% and 44% respectively, on dining out.

 Is a Boston, Massachusetts Business Opportunity Right for You?

The strong and growing economy in an already prosperous area and a vibrant restaurant scene lay the foundation for a successful BirthdayPak franchise opportunity in Boston. BirthdayPak’s tasteful birthday gifting program for affluent women brings trackable marketing to the best restaurants and upscale businesses in the community. If you’re a sales-minded, aspiring entrepreneur in the Boston area, start the conversation and connect with us!