What is a typical week like in the life of a BirthdayPak franchise owner? The great thing is that no two franchisees are the same – we have husband/wife teams, a team of three, solopreneurs and owners who have other pursuits and manage their franchise as well. While situations are different and responsibilities may vary, similar threads run through the everyday life of a BirthdayPak franchise owner. One of our most veteran franchise owners, Lorie Marrella and Megan Cavanaugh, franchise owners of BirthdayPak of Delaware Valley in Pennsylvania, and one of our newest franchise owners, Dawn Zepeda, BirthdayPak franchise owner of Las Vegas, give us their take on the rewards and challenges of BirthdayPak franchise ownership.
Flexibility All Around
BirthdayPak offers a business model that can either be a supplemental income or a full-time career. The flexible hours can be worked around family life. For example, Lorie is a primary caretaker for her 95-year-old father-in-law and manages BirthdayPak around his schedule. Megan works a full-time job and completes her work for BirthdayPak at night and other times as needed. They have a full-time sales person, Vincent Talluto, who is responsible for day-to-day prospecting and client relations. Coming from Corporate America where she worked well beyond the 9-5, Dawn notes the huge difference that having a flexible schedule plays in her life now as a franchise owner.
A typical week in the life of a BirthdayPak franchisee is much like a mosaic. You often need to move the tiles around until they fit, and routines can be the glue that holds them all together. As her weeks have become busier, Dawn says, “defining your schedule and knowing your deadlines are key.” Planning out your day and being aware of what tasks need to recur are all part of being a franchise owner.
For example, Lorie says, “I try to go out twice a week on sales calls with Vincent and I meet Megan once a week for lunch to discuss business. Each day while my father-in-law naps, I start planning and mapping out the next day’s sales calls for Vincent. Then I do some customer outreach via email or phone to check in. I answer any customer inquiries and send out prospect letters.” Lorie picks up her workday again around 10 p.m. to continue client prospecting/communication and sending emails to Vincent for sales calls.
Whether you thrive on routine or need flexibility each day to move around the pieces (or both), BirthdayPak puts you in control of your schedule.
You Get What You Give
“It can be as simple or as hard as you want to make it. The more effort you put in, the more you get in return,” says Megan. Lorie and Megan have a mature market with 13 zones, so extra creativity is required to make BirthdayPak stand out. Dawn is new to sales and has a brand-new market where most businesses have never heard of BirthdayPak. The solution is the same to both challenges: They all work incredibly hard, exude passion for the product and keep clients happy. “The clients and recipients see it and appreciate BirthdayPak as much as you do,” says Megan.
Learn What Works
BirthdayPak franchise owners are frequently evaluating so that they can learn what is working and what isn’t. It can be as simple as keeping up with admin work daily and staying focused to specific areas of town when prospecting, as Dawn tries to do. Or it can mean shifting to a team-based approach, as was the case with Lorie, Megan and Vincent, and recognizing each person’s strengths to run the business as efficiently as possible. This led to Vincent primarily focusing on the face-to-face sales meetings, Lorie prospecting and coordinating with Vincent and Megan working behind the scenes to manage contracts, marketing and accounting. The trio describes themselves as a “fine-tuned machine”. Dawn was able to hit the ground running after her training. All of this was possible because they each stepped back and took stock of their situations.
At the End of the Day…
It’s about you – your dreams, what you want to accomplish and deciding the best path to take. And finding a franchisor that’s a perfect fit – one that supports franchisees in every way possible, provides training and continual guidance. Megan and Lorie sum it up: “We truly believe that good experiences only come with supported, innovative, invested, and dedicated franchisors like BirthdayPak. Owning a franchise under BirthdayPak allows us to be creative in how we grow our business but also allows us to lean on corporate for support and guidance.”
BirthdayPak is a national brand as a direct result of our franchise owners going above and beyond, day after day, week after week. The outcome has a multiplier effect – franchise owners succeed and grow, we help small businesses bring in new customers, and most importantly, more than one million women receive special birthday wishes and celebrate life’s memorable moments. To learn more about this unique business opportunity, let’s connect or call us at 1-888-680-7554.