Many factors can give insight into the strength of a franchise: Number of locations, good financials and how much it’s grown. But one of the most important components of a strong franchise is sometimes overlooked: The brand. It says everything about the customer experience and how the franchise is perceived. A strong brand is a good indication of happy customers and franchise owners. If the brand is widely recognized, it creates trust and loyalty. And when a franchise is recognized by external organizations, it’s further validation of a strong brand. We look at what makes BirthdayPak an award-winning franchise and how excellent support elevates a brand.
Recognition as a Top Franchising Option
BirthdayPak has been consistently recognized as a top franchising option. While we are honored, we know it’s a team effort. With multiple franchises open across the United States, our franchise owners help make the BirthdayPak brand what it is today. The continued trust in our gifting platform builds from our one million annual BirthdayPak recipients and hundreds of business partners! Over the last year, we have been awarded with these prestigious franchising honors:
“Best of the Best” in Entrepreneur Magazine’s Franchise 500®: This listing is one of the most competitive rankings and an invaluable resource for potential franchise owners. BirthdayPak is proud to be #183 on the list and named #1 Franchise in the Advertising Services category for outstanding performance in areas including unit growth, financial strength and stability, and brand power.
Entrepreneur Magazine’s Top New Franchise and Top New Brand: For the third consecutive year, BirthdayPak has been recognized as a Top New Franchise! In addition, BirthdayPak has moved up the list to #5 out of 100 Best Newbies, being recognized as one of the strongest brands that have franchised for five years or less.
Franchise Dictionary Magazine’s Top 100 Game Changer: This recognition celebrates brands that are making a difference. To be considered among hundreds of franchise businesses, a franchise had to meet the following criteria:
- Fill a niche in the market
- Raise the bar on service
- Help the community
- Create opportunity for aspiring business owners
- Turn heads with a unique product
FranchiseHelp’s 2019 Franchise Awards: BirthdayPak recently ranked #5 out of 20 in the first ever top 20 franchise rankings presented by FranchiseHelp. In addition, BirthdayPak won a silver award for fastest growing franchise and a bronze award for top-performing emerging franchise.
Support Behind a Strong Franchise Brand
While awards and accolades are reassuring, you should also look for a franchise that has a strong support system. An excellent support system contributes to trust that underpins a strong brand. Franchise owners have faith that the franchisor will provide them with the tools, resources and support to run their business well.
BirthdayPak provides top notch support, and this sets us apart from other franchise brands. Every new owner has training at the corporate office in Springfield, Pennsylvania and onsite training in your franchise territory. We also provide continual support once your franchise is up and running. In addition, our community of franchise owners rely on each other for advice and guidance.
Invest in a Strong Franchise Brand
A strong brand is an important element when buying a franchise. It signals a good reputation and is typically more established, reducing some of the risk of franchise ownership. However, a due diligence process is key when considering franchise options.
At BirthdayPak, we’re looking for franchise owners in these available markets to help us achieve even greater success, together! For more information, contact us.