BirthdayPak recently announced that Vito Taverna has become owner of the BirthdayPak of Upstate New York franchise.  Vito is a seasoned business owner with more than 40 years of experience in marketing. 

“When I heard about the BirthdayPak franchise opportunity, I immediately loved the concept”, says Vito.  “This turnkey product is simple and fun. I look forward to helping the local businesses succeed while sending birthday gifts to the women in Buffalo.”  Vito has owned a video production business for many years and his plethora of connections have proven to be helpful.  Vito expects to launch his first BirthdayPak mailing early next year.

In the past 10 years, BirthdayPak has grown significantly from a single market in southeastern PA to having multiple markets across the United States.  Since its inception, BirthdayPak has delivered more than 4.5 million “happy birthday” greetings in the mail.  This translates to nearly $360,000,000 in gift cards that have been sent to BirthdayPak recipients over the past 10 years!  That’s a significant amount of birthday gifts!

The BirthdayPak marketing platform drives birthday celebrations to participating upscale businesses, such as restaurants, day spas and boutiques, from their best potential customers.  The beautifully printed and mailed “birthday gift” features gift cards from this exclusive group of businesses in the community.  The women who receive BirthdayPak have discretionary income and are about to celebrate their birthday, a proven trigger for consumer spending.

More than just birthdays, BirthdayPak has sent millions of emails to recipients with high deliverability and open rates, keeping consumers engaged during the year and encouraging repeat visits to the participating businesses.  The BirthdayPak business model has a history of positive performance and extremely high client retention rates.  The above average response rates, and additional branding opportunities through a digital experience, provide a winning combination.  BirthdayPak is expanding nationwide through franchising and has been recognized by Entrepreneur magazine as the #1 franchise in Advertising Services category for 2019.  If you, or someone you know, has an interest in learning more about this exciting business opportunity, please visit www.BirthdayPakFranchise.com.