BirthdayPak was recently recognized by Franchise Dictionary Magazine as a Top 100 Game Changer for the second year in a row. The Top Game Changers were chosen based on specific guidelines and criteria, such as making an impact, serving community, filling a niche, and creating an opportunity for aspiring entrepreneurs. BirthdayPak is honored to be part of this elite group of franchises.
Alesia Visconti, CEO / Publisher of Franchise Dictionary Magazine says, “Franchising itself is a game changer because it allows people to step into business ownership quickly and successfully, and with support. Each step along the way is explained so people can enter business ownership without the stress of going it alone. A brand that makes our 100 Game Changer issue sets itself apart!”
Over the past 10 years, BirthdayPak has grown significantly from a single market in southeastern PA to having multiple markets across the United States. Since its inception, BirthdayPak has delivered more than 4.5 million “happy birthday” greetings in the mail. This translates to nearly $360,000,000 in gift cards that have been sent to BirthdayPak recipients over the past 10 years! That’s a significant amount of birthday gifts!
The BirthdayPak marketing platform helps upscale businesses, such as restaurants, day spas and boutiques, reach their best potential customers. The beautifully printed and mailed “birthday gift” features gift cards from this exclusive group of businesses that are in the recipient’s immediate community. The women who receive BirthdayPak have discretionary income and are about to celebrate their birthday.
More than just birthdays, BirthdayPak has sent millions of emails to recipients with high deliverability and open rates, keeping consumers engaged during the year and encouraging repeat visits to the participating businesses. The BirthdayPak business model has a history of positive performance and extremely high client retention rates. The above average response rates, and additional branding opportunities through a digital experience, provide a winning combination.
BirthdayPak is expanding nationwide through franchising and has also been recognized by Entrepreneur magazine as the #1 franchise in Advertising Services category for 2019. If you, or someone you know, has an interest in learning more about this exciting business opportunity, please visit BirthdayPakFranchise.com.