What makes a strong franchisor-franchisee relationship? At BirthdayPak, we know how important it is to cultivate a strong relationship with our franchise owners, and believe it is the foundation for our success and growth. Strong connections with our franchise owners come down to two main components: A positive company culture and a commitment to their success. As you consider franchise opportunities, it’s important to reflect on the elements of a good franchisor/franchise owner relationship and have a set of expectations for your franchisor. Following are some of the ways we “bring it” (one of our core values at BirthdayPak) to build productive and long-term partnerships with our franchise owners.
A Brand and Proven Business Model
Benefits of owning a franchise include having a well-established brand and the ability to replicate a proven business model. The franchisor is responsible for maintaining its brand reputation, creating awareness and developing growth opportunities. Behind our proven system at BirthdayPak is years of growth and success, a strong brand presence and recognition, leadership with vision and goals for the future.
Comprehensive Training and Ongoing Support
Comprehensive training and ongoing support take on many forms at BirthdayPak. Training begins at BirthdayPak headquarters in Pennsylvania to lay the foundation for your franchise market and continues with individualized one-on-one training in the franchise owner’s local area to develop sales techniques and best business development practices. Franchise owners also provide support to each other by sharing their experiences and offering advice that has helped make their business successful.
Support also means having effective people, tools and resources. This includes a behind-the-scenes team who is accessible and quickly responsive to your needs. They handle the BirthdayPak production process, research and development and much more. In addition, BirthdayPak employs a comprehensive cloud integrated CRM support system that tracks inventory, sales opportunities, billing and revenue projections. Franchise owners also have a number of marketing materials at their disposal, some of which are provided at no cost. One of our goals for 2020 is to continue investing in technology and data.
Open and Honest Communication
Communication is the glue that holds our relationship together. Open and honest communication is how we foster our “we” and “team” mindset. With franchise owners all over the country, it’s especially important to have regular “two way” communication. Some of our best ideas have come from our franchise owners and we seek their input to make the business better. In addition to keeping the lines of communication open with all franchise owners, regular monthly calls are held at BirthdayPak. The calls are an opportunity to discuss new and upcoming events and initiatives, as well as provide updates on goals.
Appreciation and Recognition
A positive company culture inspires trust and loyalty, and passionate franchise owners. At BirthdayPak, we regularly report “wins” on our calls and recently presented sales, spirit and “best franchise” awards via video conference in honor of our 10-year anniversary. We also provide a growth incentive program to help franchise owners boost earning potential and expand their markets.
Seeking a Franchise That Fosters Strong Relations with Franchise Owners?
At BirthdayPak, our brand is built on the strong relationship between the franchisor, our corporate support staff, and franchise owners. Together, we “deliver wow” to business partners across the country and over one million BirthdayPak recipients each year. If you would like to learn more about what we offer our franchise owners at BirthdayPak, schedule a time to connect or call 1-888-680-7554.