Dallas is so full of possibility, it’s no wonder so many Americans are flocking to this happening city! It offers exponential new job growth as a corporate magnet, a healthy economy and affordable real estate. Dallas’s cultural scene provides endless experiences, along with a vibrant and widely recognized restaurant scene for food lovers alike. See why millions Say Yes to Dallas, and why BirthdayPak is too! If you’re looking for a franchise opportunity in the Southwest, Dallas is a hot spot that is turning up the heat.

Move Over New York City! Americans Are Flocking to DallasTexas has experienced rapid growth in recent years, with the Dallas-Fort Worth metropolitan area as a major contributor to the population increase. Dallas is the 9th most populous city in the U.S. with a metro area coming in as the 4th largest. In 2017-2018, the Dallas-Fort Worth-Arlington area gained more residents than any other metropolitan area in the country. And by 2040, it’s projected that 10.9 million people will be living in North Texas – a 53.5% increase over the next 25 years.

Compare Dallas to New York City, and some may be surprised: Dallas’s economy expanded 4% on average each year from 2011 to 2015, compared to New York’s average of 1.3%. New York is losing population while it’s clearly swelling in Dallas. People are flocking to Dallas for the vast job opportunities it offers. The area’s economy is rich from a variety of sectors such as banking, energy, technology, healthcare and transportation. Dallas has the 3rd largest concentration of Fortune 500 companies in the U.S. with 25 headquarters taking up residence there.

Dallas: A Great American Food City

Dallas may be known for steakhouses and Tex-Mex, but it has proven to be so much more. While its food scene was once overlooked, many top-tier publications have taken notice. Zagat ranked Dallas-Fort Worth #16 in their “30 Most Exciting Food Cities in America” in 2017. GQ named Dallas the “Next Best New Food City” and Bon Appétit awarded it “Restaurant City of the Year” in 2019. The Food Network describes Dallas as “a city with a well-rounded palate that welcomes chefs, cuisines and restaurants of all kinds.” And Forbes calls Dallas “a decidedly foodie city.”

The Growing Restaurant Sector in the Texas, Dallas-Fort Worth Metro Economies

While many sectors contribute to the area’s rich economy, we can’t overlook the restaurant sector. In 2018, more than 48,000 eating and drinking establishments in Texas provided $66 billion in estimated sales. Upwards of 1.3 million restaurant and food service jobs made up 10% of the state’s employment in 2019. That number is expected to grow by 15.2% by 2029. This is relevant for the Dallas-Fort Worth metro area in particular since it makes up more than a quarter of the state’s population.

A Franchise Opportunity with Incredible Potential in Dallas

The city’s renaissance and up-and-coming food scene make Dallas one of America’s hottest cities right now. This growing market offers enormous potential for a sales focused BirthdayPak franchise owner. And BirthdayPak offers enormous potential to its business partners – restaurants, salons and boutiques – to drive traffic and grow their business. To learn more about our proven business model and award-winning franchise, start with these 10 articles. We invite you to start the conversation by calling 888-680-7554 or connect with us.