BirthdayPak was recently recognized by FranServe Inc. as a FRAN-TASTIC franchise in their first annual FRAN-TASTIC 500. The franchises that have been recognized go above and beyond the norm and help people fulfill their dreams of business ownership through franchising. BirthdayPak is honored to receive this recognition!
Alesia Visconti, CEO of FranServe Inc. says, “Franchising is a way for many people to be an entrepreneur and be their own boss. A brand that makes our annual “FRAN-TASTIC 500” list demonstrates that it goes above and beyond the norm in helping people fulfill their dreams of business ownership through franchising! It’s a brand that sets itself apart!”
The franchise brands were nominated based on the following criteria: brand identity, turnkey model, industry leader, scalability, operational support, quick to launch, superb training, and clear marketing message. “Since BirthdayPak became a franchisor in 2014, we have grown nationwide, and we forecast to continue this growth and surpass our internal goals as the excitement of BirthdayPak continues to spread. Our business model is unique and proven, and we thank FranServe Inc. for this wonderful tribute,” says Paul Berman, CEO of BirthdayPak.
BirthdayPak has grown significantly from a single market in southeastern PA to having multiple markets across the United States. Since its inception in 2009, BirthdayPak has delivered more than 4.5 million “happy birthday” greetings in the mail. This translates to nearly $360,000,000 in gift cards that have been sent to BirthdayPak recipients over the past 10+ years! That’s a significant amount of birthday gifts!
The BirthdayPak marketing platform drives birthday celebrations to participating upscale businesses, such as restaurants, day spas and boutiques, from their best potential customers. The beautifully printed and mailed “birthday gift” features gift cards from this exclusive group of businesses in the community. The women who receive BirthdayPak have discretionary income and are about to celebrate their birthday, a proven trigger for consumer spending.
More than just birthdays, BirthdayPak has sent millions of emails to recipients with high deliverability and open rates, keeping consumers engaged during the year and encouraging repeat visits to the participating businesses. The BirthdayPak business model has a history of positive performance and extremely high client retention rates. The above average response rates, and additional branding opportunities through a digital experience, provide a winning combination.
BirthdayPak continues to expand nationwide through franchising. If you, or someone you know, has an interest in learning more about this exciting business opportunity, please visit www.BirthdayPakFranchise.com or call 888-206-0083.