BirthdayPak is sent to a select group of affluent women who are about to celebrate their birthday. Birthdays are a celebrated event that triggers additional consumer spending. When BirthdayPak arrives, recipients are asked to complete a simple online activation.
From the mailbox to the inbox, this engagement builds an opt-in community with strong year-over-year growth from excited new and repeat customers. This directly benefits the gift card providers by maximizing redemption potential, while keeping BirthdayPak in the hands of an engaged audience that loves receiving it!