What makes a strong franchisor-franchisee relationship? At BirthdayPak, we know how important it is to cultivate a strong relationship with our franchise owners, and believe it is the foundation for our success and growth. Strong connections with our franchise owners come down to two main components: A positive company culture and a commitment to their success. As you consider franchise opportunities, it’s important to reflect on the elements of a good franchisor/franchise owner relationship and have a set of expectations for your franchisor. Following are some of the ways we “bring it” (one of our core values at BirthdayPak) to build productive and long-term partnerships with our franchise owners.
A Brand and Proven Business Model
Benefits of owning a franchise include having a well-established brand and the ability to replicate a proven business model. The franchisor is responsible for maintaining its brand reputation, creating awareness and developing growth opportunities. Behind our proven system at BirthdayPak is years of growth and success, a strong brand presence and recognition, leadership with vision and goals for the future.
Comprehensive Training and Ongoing Support
Comprehensive training and ongoing support take on many forms at BirthdayPak. Training begins at BirthdayPak headquarters in Pennsylvania to lay the foundation for your franchise market and continues with individualized one-on-one training in the franchise owner’s local area to develop sales techniques and best business development practices. Franchise owners also provide support to each other by sharing their experiences and offering advice that has helped make their business successful.
Support also means having effective people, tools and
resources. This includes a behind-the-scenes team who is accessible and quickly
responsive to your needs. They handle the BirthdayPak production process,
research and development and much more. In addition, BirthdayPak employs a comprehensive
cloud integrated CRM support system that tracks inventory, sales opportunities,
billing and revenue projections. Franchise owners also have a number of
marketing materials at their disposal, some of which are provided at no cost. One
of our goals for 2020 is to continue investing in technology and data.
Open and Honest Communication
Communication is the glue that holds our relationship
together. Open and honest communication is how we foster our “we” and “team”
mindset. With franchise owners all over the country, it’s especially important to
have regular “two way” communication. Some of our best ideas have come from our
franchise owners and we seek their input to make the business better. In
addition to keeping the lines of communication open with all franchise owners,
regular monthly calls are held at BirthdayPak. The calls are an opportunity to
discuss new and upcoming events and initiatives, as well as provide updates on
Appreciation and Recognition
A positive company culture inspires trust and loyalty, and passionate franchise owners. At BirthdayPak, we regularly report “wins” on our calls and recently presented sales, spirit and “best franchise” awards via video conference in honor of our 10-year anniversary. We also provide a growth incentive program to help franchise owners boost earning potential and expand their markets.
Seeking a Franchise That Fosters Strong Relations with
At BirthdayPak, our brand is built on the strong relationship between the franchisor, our corporate support staff, and franchise owners. Together, we “deliver wow” to business partners across the country and over one million BirthdayPak recipients each year. If you would like to learn more about what we offer our franchise owners at BirthdayPak, schedule a time to connect or call 1-888-680-7554.
It’s a new year and a new decade! Are you ready to start
2020 off right? Now is a great time to reflect on your successes and think
about changes you want to make this year and in the next 5-10 years. If you
want to become a business owner, take time to define goals that will set you up
for success this year. We provide tips to help you jumpstart the process and
pursue the goal of becoming an entrepreneur in 2020.
Think About Your End Goal
When thinking about starting a new business, it’s important to take a long-term view and know your end goal. It helps set the course for your new venture and gives you something to aspire to achieve. For example, do you want to start a business from scratch or are you considering a franchise? Do you want to enjoy a better work-life balance? Fulfill a life-long ambition or passion? Whatever your goal, keep it at the forefront as you explore your options and throughout the buying process.
Consider Your Skills and Passions
What are you good at or passionate about? Then sell it. At BirthdayPak, we often hear our franchise owners say they are “passionate about the product and helping businesses grow.” Most have sales backgrounds, and that’s a skill that can create a thriving business. But sales can be more than just products. It can be ideas, experiences, knowledge, talents or even a hobby. Think about the skills and passions you possess, then how you can sell them to build a business.
Connect with Other Like-Minded Entrepreneurs
Surround yourself with other successful entrepreneurs by attending networking events and establishing new connections on LinkedIn or through mutual colleagues. Their experience and knowledge can translate into actionable steps for you when starting your new business. They can also provide advice and insight to help you make the right decisions and set you up for success from the beginning. If you’re interested in a franchise, talk to a franchise consultant or other franchise owners.
Set Aside Time Each Day Working Toward Your New Business
Starting your own business means putting in the time to
build it. Spend at least an hour a day exploring your business idea or opportunities
and taking steps to make it a reality. Draft your business plan, build your website,
take a course, write a pitch letter or research franchise businesses that would
be a good fit. Create goals that can be accomplished within a certain
timeframe. You’ll have a lot to show for it after just a month of this
The Time Is Now to Start Your Entrepreneurial Journey Are you ready to set your entrepreneurial and business goals? Make 2020 your year to become an entrepreneur! Approach it with a lot of thought, a plan, research/due diligence and a network of support. Put in the work each day to build your foundation for success. If you would like to learn more about franchise ownership with BirthdayPak, start with these top 10 articles and schedule a time to connect.
BirthdayPak recently ranked in Entrepreneur magazine’s 41st Annual Franchise 500®, the world’s first, best and most comprehensive franchise ranking. Placement in the Franchise 500® is a highly sought-after honor in the franchise industry, as evidenced by the fact that Entrepreneur received more than 1,100 applications this year, it was one of the company’s most competitive rankings ever.
The Franchise 500® ranks BirthdayPak as #313 for outstanding performance in areas including unit growth, financial strength and stability, and brand power. This is the third year BirthdayPak has ranked. BirthdayPak has also been named #1 Franchise in the Advertising Services category for the second year in a row. “We really appreciate the continued recognition from Entrepreneur magazine; it is truly an honor,” says Paul Berman, CEO of BirthdayPak.
“The 500 companies on
this list all have something in common: They understand what consumers want
now,” says Entrepreneur editor in chief Jason Feifer. “They may be an upstart
in a brand-new category, or they may be a brand like Dunkin’ that’s ranked
highly on our list for decades. But either way, making our list means they’re
forward-thinking, nimble, and closely in touch with their customers’
needs—because in an ever-changing business environment, that’s what a franchise
must do to thrive.”
key factors that go into the evaluation include costs and fees, size and
growth, support, brand strength, and financial strength and stability. Each
franchise is given a cumulative score based on an analysis of more than 150
data points, and the 500 franchises with the highest cumulative scores.
its 41 years in existence, the Franchise 500® has become both a dominant
competitive measure for franchisors and a primary research tool for potential
franchisees. The position BirthdayPak holds on the ranking is a testament to
its strength as a franchise opportunity.
To view BirthdayPak in the full ranking, visit www.entrepreneur.com/franchise500. Results can also be seen in the January/February 2020 issue of Entrepreneur, available on newsstands January 14th.
The BirthdayPak marketing
platform helps local businesses reach their best potential customers. The beautifully printed and mailed “birthday
gift” features gift cards from this exclusive group of businesses. The women who receive BirthdayPak live close
by, have discretionary income and are about to celebrate their birthday.
In addition to direct mail, BirthdayPak has sent millions of emails to recipients with high deliverability and open rates. This multi-channel platform keeps the BirthdayPak recipients engaged throughout the year. The BirthdayPak business model has a history of positive performance and extremely high client retention rates. BirthdayPak is expanding nationwide through franchising. For more information, please visit www.BirthdayPakFranchise.com.