One of the greatest things about owning a BirthdayPak franchise is the flexibility it provides. The flexibility to abandon the 9-5 and create a workday around your life. The flexibility to build your business how you prefer – solo, with a partner or eventually, with a team. It may take time, trial-and-error and lots of perseverance, but you can get there. Just ask Lorie Marrella and Megan Cavanaugh, franchise owners of BirthdayPak of Delaware Valley in Pennsylvania, and their full-time salesperson, Vincent Talluto. Their set-up is anything but typical, but it’s by design and your franchise can be too. We take a look at traits thriving partnerships share and how this “dynamic trio” is hitting all the marks.
Shared Goals and Expectations
Working for a franchise with overarching goals,a core focus and core values helps everyone see the big picture. It’s also essential for the team to have similar approaches to business and a strong work ethic. Shared backgrounds or work experience with your partner is also very helpful, as Lorie and Megan can attest. Prior to BirthdayPak, they planned fundraising events for nonprofits and ladies’ night out events. “We are both planners, very detailed and focused on tasks at hand,” says Lorie. In addition, Lorie and Vincent are brother and sister and grew up in a family business. “We know it takes hard work to run a business,” she continues.
Specialty, Yet Complementary Skills
Good partnerships often have individuals with a particular
set of skills and strengths that can complement the others. For this
BirthdayPak trio, they each take on duties that best suit their expertise and
availability. Vincent focuses on face-to-face sales while Megan and Lorie are
operating behind the scenes with contracting, marketing, client follow-up,
prospecting, accounting and business responsibilities.
“We each have our specialty skills and they fit perfectly into what’s needed to run the BirthdayPak franchise,” says Megan. “Much of the time, it’s a fine-tuned machine where we recognize each person’s strengths and capitalize on them to help the business run as optimally as possible.”
Communication Is Key
It may go without saying, but communication between partners is one of the most essential aspects of the relationship. Communicating regularly and having open and honest dialogue about issues needs to be a top priority. Not only are they communicating with each other daily, but Lorie usually attends sales calls with Vincent twice a week and meets with Megan weekly to discuss business and updates. Vincent submits his sales notes and reviews with Lorie the next day via phone before making his sales calls. “There are definitely times where we bump our heads but have established good communication skills to get through any hiccups we incur,” says Megan.
Trust and Support
Partners need to feel a sense of support and trust that they’re in it together. “The best part about having each other, is when one of us is ‘down,’ we have each other to lean on to help pick up where needed,” says Megan. “The weight and stress of entrepreneurship is spread out and it’s a comfort.”
Trust and support also come from the franchisor, and knowledge that all parties are striving toward shared success. “Owning a franchise under BirthdayPak allows us to be creative in how we grow our business, but also allows us to lean on corporate for support and guidance,” says Lorie. “We truly believe that good experiences only come with supported, innovative, invested, and dedicated franchisors like BirthdayPak.”
Success Can Be Yours, Too
All three members of the dynamic trio will tell you –
whether you’re a single franchise owner in a small market or have grown your
market to 13 zones in a large metropolitan area as they have – owning a
franchise is hard work and requires a lot of attention up front. BirthdayPak
provides the support and tools, but it’s up to you to succeed.
“The benefits we receive are directly related to the hard work we put into the franchise and it’s extremely gratifying,” said Megan. “In all honesty, we weren’t expecting to love it this much, but we are fortunate to work for a product that we believe in and have a franchisor that truly believes in seeing us succeed.”
“The Dynamic Trio”: Scheduling Work Around Life, Not the
Every franchise is different, but BirthdayPak provides the freedom and flexibility to structure it around your life. For example, Lorie is a primary caretaker for her 95-year-old father-in-law and manages BirthdayPak around his schedule. Megan works another full-time job and completes her work for BirthdayPak at night and other times as needed. They have a full-time salesperson, Vincent Talluto, who is responsible for day-to-day prospecting and client relations. Vincent is able to schedule his workday around the school day to make drop off and pick up times.
For successful franchises, a strong brand is much more than a name and logo. The true identity of a brand lies in the foundational statements that guide a franchise to deliver exceptional service, differentiate itself among the competition and articulate its promise. They help ensure that customers have a consistent experience no matter which local franchise they work with. If you’re considering franchising, but still looking for the perfect fit, choosing a franchise with a mission, goals and values that align with your own is first and foremost.
Core Focus at BirthdayPak
Many companies have positioning, mission and vision
statements. These elements encapsulate the products or services the company offers
and identify who they are helping and the purpose the brand is serving. At
BirthdayPak, those statements make up Our Core Focus, which has two parts: Purpose
and Niche. Our Purpose is: “Connecting businesses with consumers
through tasteful gifting.” Our niche is: “Helping businesses
succeed and consumers celebrate life.”
BirthdayPak Core Values
Establishing a strong set of core values that are
well-communicated throughout the organization is key to executing a mission. At
BirthdayPak, we strive to exhibit our core values in every interaction.
We Deliver WOW to businesses
by providing them with a top-notch gifting platform to help increase
sales. We Deliver WOW to consumers by sending them special gifts to
help them celebrate a life event, their birthday.
Own it, Bring it, and True to
Our Word are what we do to accomplish Delivering WOW. All BirthdayPak
employees and franchisees “own it” (be accountable, take responsibility),
“bring it” (work hard, be enthusiastic and diligent), and “be true to
our word” (have open and honest communication).
Our core values were created to support
our core focus. When the core values are carried out, our core focus
is fulfilled by connecting businesses with consumers through tasteful gifting.
And when that happens, it helps businesses succeed and consumers celebrate
life. In short, values drive business and help our communities.
Bringing Our Focus and Values to Life
BirthdayPak wouldn’t be where it is today without our
hardworking franchise owners, valued clients and loyal BirthdayPak community.
Here are just a few thoughts from our clients and community that motivate us to
stay focused and live our core values.
“Out of all the advertising we’ve done, nothing’s proven to be measurable and shows a return on investment like BirthdayPak, nothing at all. It doesn’t even come close.”
“BirthdayPak is by far the best form of advertising I have done in the 25 years I have been a restaurant owner.”
“WOWZA….BIRTHDAYPAK..So Very Surprised and Very Excited to receive such a cool gift. Can’t wait to take advantage of all the offerings and have a month-long celebration!! Love the idea and concept!!! THANK YOU AGAIN!!!!”
“Absolutely LOVE this program!! Straight up gift cards, no catches, just a great way to promote your restaurant or spa and an awesome gift to receive during your birthday month!”
Do Our Core Values Stack Up with Yours?
you ready to be an entrepreneur who “delivers WOW” and is willing to “own it,
bring it and be true to your word”? We’re looking for like-minded franchise
owners who want to make an impact in their community and help local businesses
thrive in these available
Contact us at 1-888-680-7554 today
to start the conversation!
BirthdayPak wrapped up another successful quarter with the addition of more than 75 new clients! These smart businesses are building excitement with women in their community, who are about to celebrate their birthday, by sending a birthday gift and bringing their celebration to them.
If your business would like to join the thousands of others that have chosen BirthdayPak as their marketing partner year after year, please visit BirthdayPakGifting.com.
Mango’s BirthdayPak Of Dallas/Fort Worth
Open Door Med Spa BirthdayPak Of Dallas/Fort Worth
Takara Japanese Steakhouse BirthdayPak Of Dallas/Fort Worth
The Brown Bag BirthdayPak Of Dallas/Fort Worth
3 Rivers Food Natural Grocery/Deli BirthdayPak Of Indiana
Artisano’s Oils BirthdayPak Of Indiana
Daredevil Brewing BirthdayPak Of Indiana
Dave And Busters – Indianapolis BirthdayPak Of Indiana
George’s Neighborhood Grill BirthdayPak Of Indiana
Grindstone On The Monon BirthdayPak Of Indiana
Kobayashi BirthdayPak Of Indiana
Murphy’s at Flynn’s BirthdayPak Of Indiana
Napoli Villa BirthdayPak Of Indiana
Opa BirthdayPak Of Indiana
Prodigy Burger and Bar BirthdayPak Of Indiana
Big Whiskey’s BirthdayPak Of Las Vegas
Bonefish Grill – Town Square BirthdayPak Of Las Vegas
BRAVO Cucina Italiana – Henderson BirthdayPak Of Las Vegas
Brio Tuscan Grille – Tivoli Village BirthdayPak Of Las Vegas
Brio Tuscan Grille – Town Square BirthdayPak Of Las Vegas
Minchia’s Cibo Italiano BirthdayPak Of Las Vegas
Modena BirthdayPak Of Las Vegas
Pamplona Cocktails and Tapas BirthdayPak Of Las Vegas
Rodizio Grill – Henderson BirthdayPak Of Las Vegas
Via Brasíl Steakhouse BirthdayPak Of Las Vegas
Chow Mixed Grill and BBQ BirthdayPak Of Minnesota
Diamond Med Spa BirthdayPak Of Minnesota
Forever Young Two Aesthetics/Healing BirthdayPak Of Minnesota
Nekter Juice Bar BirthdayPak Of Minnesota
The Change, An Organic Hair Salon BirthdayPak Of Minnesota
It’s Nutts on the Canal BirthdayPak Of Central New Jersey
Bites and Bubbles BirthdayPak Of Orlando
Copacabana Cuban Cafe BirthdayPak Of Orlando
Day Spa of Oviedo BirthdayPak Of Orlando
Fiesta Grande Mexican Grill BirthdayPak Of Orlando
Fiorenzo Italian Steakhouse BirthdayPak Of Orlando
Manny’s Original Chophouse BirthdayPak Of Orlando
Mynt Fine Indian Cuisine BirthdayPak Of Orlando
Orlando Birthday Gram BirthdayPak Of Orlando
Pokeworks BirthdayPak Of Orlando
Saffron Indian Cuisine – Orlando BirthdayPak Of Orlando
Saigon Fusion BirthdayPak Of Orlando
San Miguel Mexican Grill BirthdayPak Of Orlando
spavia BirthdayPak Of Orlando
The Tavern BirthdayPak Of Orlando
Allure Medi-Spa BirthdayPak Of Delaware Valley
Edgewood Cafe and BYOB BirthdayPak Of Delaware Valley
Krazy Kat’s Restaurant BirthdayPak Of Delaware Valley
New American Bistro BirthdayPak Of Delaware Valley
Ole Tapas Lounge And Restaurant BirthdayPak Of Delaware Valley
SYNC BirthdayPak Of Delaware Valley
Brickstone’s BirthdayPak Of Central Pa
Spa at Spring Ridge BirthdayPak Of Central Pa
Dos Taquitos BirthdayPak Of Raleigh-Durham
The Rockford BirthdayPak Of Raleigh-Durham
Dish It Out Pottery Studio BirthdayPak Of South Charlotte
Edible Arrangements- Ballantyne BirthdayPak Of South Charlotte
Sensi Italian Restaurant BirthdayPak Of South Charlotte
Aaron’s Table and Wine Bar BirthdayPak Of Southeast Florida
Cucina Cabana BirthdayPak Of Southeast Florida
Le Bouchon BirthdayPak Of Southeast Florida
Lynora’s West Palm Beach BirthdayPak Of Southeast Florida
Mindquest Escape Games BirthdayPak Of Southeast Florida
Nitrogen Bar, Grill and Sushi BirthdayPak Of Southeast Florida
PapiChulo Tacos BirthdayPak Of Southeast Florida
Sinclairs Ocean Grill BirthdayPak Of Southeast Florida
The Escape SoFlo BirthdayPak Of Southeast Florida
The Lane Spa BirthdayPak Of Southeast Florida
The Spa at Jupiter Beach Resort BirthdayPak Of Southeast Florida
Waterway Café BirthdayPak Of Southeast Florida
Absolute Beauty by Lauren BirthdayPak Of Southwest Florida
Courtney’s Continental Cuisine BirthdayPak Of Southwest Florida
Pinchers BirthdayPak Of Southwest Florida
Sugar Magnolia Ink BirthdayPak Of Southwest Florida
T. Michael’s BirthdayPak Of Southwest Florida
La Barra Ristorante – Oakbrook BirthdayPak Of Western Chicagoland
When you invest in a franchise, you’re investing in a
“proven business model.” But what exactly does that mean, and does every
franchise have it? Can it be assumed that a well-established franchise has a
proven business model? It’s not always that simple, and not all franchises are
created equal. We examine the elements that form a proven business model and
set franchise owners up for their best chance at success.
Proven Track Record with Years of Growth and Success
A franchise with a proven business model has a business plan that has been proven time and again. The franchisor can show years of growth and the potential of your investment. Having years of experience typically means the franchise has worked out any kinks in the system so that you can replicate the success as quickly as possible. Much of this information will be revealed during the due diligence process and is available in the Franchise Disclosure Document.
Brand Success and Recognition
A strong brand presence and recognition as an industry leader is a characteristic of a franchise with a proven business model. This status is typically attached to established franchises and can bring customers and profits more quickly. But younger, emerging franchises should not be discounted in this area. If the emerging franchise has strong brand guidelines, a customer-centric approach and differentiates themselves well from the competition, they could be a strong brand in the making.
A Plan and Goals for a Sustainable Future
A vision, plan and goals keep a franchise focused so they can see ever greater success in the future. They have a comprehensive business and marketing plan, complete with a system and tools. This allows the franchise to keep all involved focused and accountable to execute on the goals and fulfill the vision. Successful franchises ensure that relevant information is communicated on a consistent basis, typically weekly, monthly or quarterly. After all, change is constant, and franchises have to be responsive and goals tweaked to stay current.
Comprehensive Training and Support
One thing is for certain: A franchise with a proven business model must be committed to support. Support can include materials, onboarding and training, and ongoing guidance. A knowledgeable corporate staff that is responsive and provides answers quickly is essential. A franchise with a proven system has that next level of support to depend on when challenging situations arise. It has the infrastructure in place to set goals, create plans and develop strategies with franchise owners.
A Positive Company Culture
While growth and success are the tangible outcome of a proven business model, the franchise’s culture is the all-important “behind the scenes” element. A positive company culture develops the brand and lays the foundation for the franchisor-franchisee relationship. When values and beliefs align, commitment to the goals takes hold and success begins.
Looking for a Franchise with a Proven Business Model?
You’ve Found One!
BirthdayPak not only has a proven business model, but a unique one! We send one million birthday wishes annually to women across the country through a one-of a kind gifting program. In turn, local businesses see increased sales with new and repeat business. This franchise opportunity opens up a path to success for franchise owners.
BirthdayPak has a proven business model and is available for expansion in these high-potential markets. We’re looking for sales-driven entrepreneurs who are passionate and ready to partner with us for success. For more information, contact us at 1-888-680-7554 or schedule a call.
How do you feel when you receive a gift, especially an
incredible one? Is it something you still remember and brings you joy? For
many, gift giving is a positive experience, fosters goodwill creates lasting
impressions and a desire to give back. As a business owner, you can use the same
concept to attract new customers to your business! It’s called ‘gift
marketing,’ but it’s so much more than merely giving gifts to customers. It’s
about delivering a WOW! experience that cultivates a connection with customers
and an attachment to your brand. But how can you give customers something of
value to build relationships? We discuss what makes gift marketing work for
The Right Approach to Gift Marketing
Gift marketing works best when the gift is meaningful to the
recipient and offered in a genuine way. Gifts are truly that – given without
anything expected in return or conditions attached. The gift should be of high
value to your customers and beneficial to them. Not only will this approach
make your business stand out, but it also inspires customer trust and loyalty.
When presenting the gift, customers want to feel special and
part of something exclusive. Even if the gift is given to a wide audience, the
offer can be received well if it is intended for a certain demographic or
personalized. Using the person’s name or another form of personalization on the
gift gets it noticed. This step goes above to create a personal connection and
gives the customer a preview of the individual care and attention they can
expect when they walk through your door.
The Principle of Reciprocity
There is power in the unexpected gift, and the reason is
even supported by what psychologists call the “principle of reciprocity.” It’s
in our human nature to want to give back when something is received. To prove
the concept, psychologists
conducted a study in which servers provided checks with mints to their
customers. As a result, they saw a 14% increase in tips when two mints were
provided and a 21% increase when extra mints were given.
Reciprocity + Gift Cards = Success!
Time and again, we see the principle of reciprocity in
action at BirthdayPak. Especially when it comes to giving the ideal gift that
everyone loves: Gift Cards! Current trends show that gift
cards are a win all around. They are the preferred gift for their ease of
use and personal feel. In fact, consumers are buying more gift cards for
others, self-gifting them and overspending
by an average of $59 on the original value. Businesses are using gift
cards to build customer loyalty and maximize sales. Combine gift cards with
the principle of reciprocity and it’s easy to see how a gift marketing program
sets a business up for success.
What do consumers value more – experiences or stuff?
Research and trends continue to show that people would rather spend money on
memory-making experiences than on material things. Not only are experiences
perceived as more valuable, but it’s
been shown that experiences make people happier and they believe the money
was better spent. We examine the shift in spending trends, why it’s happening
and how the restaurant industry is benefitting.
The Spending Shift to Experiences
$12.3 trillion. Yes, trillion. That’s what Americans spend
in total personal consumption each year. And this figure has nearly doubled
since 2000, according to HSCS and the Bureau of Economic Analysis Data as reported in Fortune.
But over the same 15-year period, discretionary spending (cars, household goods)
has decreased. Some of that spending has shifted to experiential purchases,
such as travel, recreation and eating out, which has steadily increased.
Although supply and demand, population growth and inflation
contribute to these shifts, Americans (especially wealthier Americans) are willing
to spend more on experiences. This aligns with a study by The
Harris Group, which reported that the share of consumer spending on live
experiences and events has increased 70% compared to total U.S. consumer
spending since 1987.
Millennials and Social Media Are Setting the Spending-on-Experiences
As Millennials are the largest generation by population and
older generations tend to follow their lead, all eyes are on them when looking
at trends. And when it comes to money, 78%
of Millennials would rather spend money on an experience over buying a
‘thing.’ And 72% would like to increase their spending on experiences rather
than on physical goods over the next year. Social media plays a large role in
the ‘fear of missing out’ mindset as Millennials often broadcast their events
and experiences on Facebook, Instagram and Snapchat.
2018 American Lifestyle report confirms that dining out and entertaining
are experiencing above-average growth with improved consumer spending. So much
so that almost half of Americans choose to spend on dining out after paying
bills and buying other necessities. Americans are even prioritizing
discretionary spending over reducing debt.
BirthdayPak Brings Consumers the Ultimate Birthday
It’s clear: Consumers enjoy experiences, even more than
‘stuff,’ and dining out is one of Americans’ favorite experiences. For
restaurants and other experience-based businesses targeting their ideal customers,
there’s BirthdayPak. BirthdayPak brings the ultimate birthday gifting
experience right to their mailbox! A beautifully printed and personalized
BirthdayPak contains up to 8 gift cards to local upscale businesses, including
restaurants, salons, day spas and more. This print and digital marketing
platform brings affluent customers to these businesses when celebrating their
birthdays and other memorable events.