BirthdayPak Is A Top 100 Game Changer Two Years in a Row!

BirthdayPak Is A Top 100 Game Changer Two Years in a Row!

BirthdayPak was recently recognized by Franchise Dictionary Magazine as a Top 100 Game Changer for the second year in a row.  The Top Game Changers were chosen based on specific guidelines and criteria, such as making an impact, serving community, filling a niche, and creating an opportunity for aspiring entrepreneurs.  BirthdayPak is honored to be part of this elite group of franchises. 

Alesia Visconti, CEO / Publisher of Franchise Dictionary Magazine says, “Franchising itself is a game changer because it allows people to step into business ownership quickly and successfully, and with support. Each step along the way is explained so people can enter business ownership without the stress of going it alone. A brand that makes our 100 Game Changer issue sets itself apart!” 

Over the past 10 years, BirthdayPak has grown significantly from a single market in southeastern PA to having multiple markets across the United States.  Since its inception, BirthdayPak has delivered more than 4.5 million “happy birthday” greetings in the mail.  This translates to nearly $360,000,000 in gift cards that have been sent to BirthdayPak recipients over the past 10 years!  That’s a significant amount of birthday gifts!

The BirthdayPak marketing platform helps upscale businesses, such as restaurants, day spas and boutiques, reach their best potential customers.  The beautifully printed and mailed “birthday gift” features gift cards from this exclusive group of businesses that are in the recipient’s immediate community.  The women who receive BirthdayPak have discretionary income and are about to celebrate their birthday. 

More than just birthdays, BirthdayPak has sent millions of emails to recipients with high deliverability and open rates, keeping consumers engaged during the year and encouraging repeat visits to the participating businesses.  The BirthdayPak business model has a history of positive performance and extremely high client retention rates.  The above average response rates, and additional branding opportunities through a digital experience, provide a winning combination. 

BirthdayPak is expanding nationwide through franchising and has also been recognized by Entrepreneur magazine as the #1 franchise in Advertising Services category for 2019.  If you, or someone you know, has an interest in learning more about this exciting business opportunity, please visit BirthdayPakFranchise.com.

How Does BirthdayPak Help Local Businesses Grow?

How Does BirthdayPak Help Local Businesses Grow?

The biggest shopping season of the year is upon us, and many small businesses rely on those holiday shopping dollars to boost end of the year sales numbers. However, with big retailers crowding the space, sometimes it takes consumers extra effort to find small businesses. But what if you had an evergreen marketing program that worked for you year-round? And then when the holidays come around, your business is top of mind? This allows you to grow consistently and steadily throughout the year, and not depend so heavily on end of the year sales. Since birthdays happen every day, a gift marketing program such as BirthdayPak helps you do just that. We detail how BirthdayPak connects businesses with their best customers to drive new and repeat business. 

A Gift Arrives in the Mail

BirthdayPak is truly a one-of-a-kind, proven business model. The initial engagement starts with a beautifully designed, oversized and personalized “birthday gift” delivered right to the mailbox of your ideal customer. It’s at the beginning of her birth month, and she’s ready to celebrate! She opens it to find gift cards to some of her favorite (and new) restaurants, spas and boutiques.

How BirthdayPak Helps Your Local Business Grow

  • Birthdays are a proven trigger for discretionary spending – women want to treat themselves and they love gift cards!
  • Direct mail response rates are above average, so more customers are coming through your door. According to the 2018 DMA Response Rate Report, they are as high as 5% for prospect lists. This rate outperforms all digital channels by a substantial margin.
  • Adding a person’s name and full color on the direct mail can increase the response 135%. Oversized envelopes have the greatest return on investment compared to postcards and letter-size envelopes. 
  • Generate more sales as 74% of consumers spend more than the original value of the gift card, on average $59 more.
  • Increase foot traffic –  86% of BirthdayPak recipients dine out on their birthday each year, in contrast to 54% of the general audience surveyed.

Not Just Any Customer, Your Ideal Customer

BirthdayPak is an exclusive gifting program in two ways. For one, a limited number of local, upscale businesses are featured in each BirthdayPak mailer. And second, BirthdayPak is sent to a selective group of affluent women each month. The BirthdayPak target audience is affluent women who live close to your business.

How BirthdayPak Helps Your Local Business Grow

  • Your business stands out with the key household decision makers – women ages 25-65 make 85% of all consumer purchase decisions.
  • Your business gains exposure with a different group of affluent women each month celebrating their birthday, driving in new business.

Multi-Tiered Marketing Platform

Direct mail is a great tool on its own, but integrating this offline channel with digital marketing can optimize your campaigns. In one study, using direct mail and at least one form of digital marketing media in campaigns saw a 118% increase in the response rate compared to using direct mail alone. It’s the reason BirthdayPak is a multi-tiered marketing platform.

Once BirthdayPak recipients open their BirthdayPak, they are asked to go online to activate their gift cards and become a part of the BirthdayPak community. They have 90 days to redeem the gift cards, and BirthdayPak sends reminder emails to recipients. The emails contain logos of the local businesses featured in their BirthdayPak, which are hyperlinked to their respective websites.

How BirthdayPak Helps Your Local Business Grow

  • More reminders, more business: 45% of BirthdayPak recipients redeem a gift card as a direct result of receiving a reminder email. 
  • The emails drive traffic to your website and make it easy for customers to make reservations or appointments.

Stay in Front of Customer Year-round

When you partner with BirthdayPak, your business stays in front of women with a discretionary income all year long. Similar to the reminder emails, holiday emails are strategically sent at key times during the year to capture repeat business. Again, this provides the opportunity to connect with you online and keep our featured local businesses in front of the BirthdayPak community.  

Local Businesses Succeed with BirthdayPak

Still not convinced that BirthdayPak can help your business grow? The high retention rate in the restaurant category (upwards of 80%), with the other categories not far behind, speaks for itself. BirthdayPak is a long-standing gifting platform that has been providing businesses a return on investment time and again. Read testimonials from BirthdayPak business partners and recipients.

To learn more, contact us or call 1-844-845-6039 to connect with a sales professional who can help your business grow. For more information about becoming a BirthdayPak franchise owner and available market opportunities, contact our support team or call 1-888-680-7554.

BirthdayPak Goes to Buffalo!

BirthdayPak Goes to Buffalo!

BirthdayPak recently announced that Vito Taverna has become owner of the BirthdayPak of Upstate New York franchise.  Vito is a seasoned business owner with more than 40 years of experience in marketing. 

“When I heard about the BirthdayPak franchise opportunity, I immediately loved the concept”, says Vito.  “This turnkey product is simple and fun. I look forward to helping the local businesses succeed while sending birthday gifts to the women in Buffalo.”  Vito has owned a video production business for many years and his plethora of connections have proven to be helpful.  Vito expects to launch his first BirthdayPak mailing early next year.

In the past 10 years, BirthdayPak has grown significantly from a single market in southeastern PA to having multiple markets across the United States.  Since its inception, BirthdayPak has delivered more than 4.5 million “happy birthday” greetings in the mail.  This translates to nearly $360,000,000 in gift cards that have been sent to BirthdayPak recipients over the past 10 years!  That’s a significant amount of birthday gifts!

The BirthdayPak marketing platform drives birthday celebrations to participating upscale businesses, such as restaurants, day spas and boutiques, from their best potential customers.  The beautifully printed and mailed “birthday gift” features gift cards from this exclusive group of businesses in the community.  The women who receive BirthdayPak have discretionary income and are about to celebrate their birthday, a proven trigger for consumer spending.

More than just birthdays, BirthdayPak has sent millions of emails to recipients with high deliverability and open rates, keeping consumers engaged during the year and encouraging repeat visits to the participating businesses.  The BirthdayPak business model has a history of positive performance and extremely high client retention rates.  The above average response rates, and additional branding opportunities through a digital experience, provide a winning combination.  BirthdayPak is expanding nationwide through franchising and has been recognized by Entrepreneur magazine as the #1 franchise in Advertising Services category for 2019.  If you, or someone you know, has an interest in learning more about this exciting business opportunity, please visit www.BirthdayPakFranchise.com.

Seize Entrepreneur’s Day! How Franchising Helps Entrepreneurs Succeed

Seize Entrepreneur’s Day! How Franchising Helps Entrepreneurs Succeed

Observances such as National Entrepreneur’s Day make us especially grateful for our wonderful team of entrepreneurial franchise owners and thousands of local business partners at BirthdayPak. Small businesses are the backbone of our communities, and we take every opportunity to recognize them. National Entrepreneur’s Day, this year on November 19, 2019, also allows us to promote entrepreneurship and inspire you to explore alternatives to a traditional 9-to-5 job. It’s a great time to think about becoming your own boss and the five ways that franchising helps entrepreneurs succeed.

Proven Business Model

The first way a franchise helps you succeed is by providing a proven business model. This includes a strategy, operational practices, marketing, branding and systems. Having a proven business model typically means the ramp up period to starting your business is shorter and the business is fairly turnkey.

Training, Resources & Support When You Need It

With a franchise, “you’re in business for yourself, but not by yourself.” Franchisors help set up franchise owners for success by providing comprehensive training, resources at the corporate level such as research and marketing, and ongoing support as needed. When you have questions or challenges, there is someone to turn to for assistance. These efforts make the learning curve and navigating a new market easier.

Lower Start Up Costs & Easier Financing

Franchising can make owning a business attainable in ways that are more difficult when starting a new business. For example, some franchises (such as BirthdayPak) have low franchise fees, low overhead costs (with remote work) and no royalty fees. Financing is often easier to obtain since a franchise is perceived as a less risky investment, especially if the franchise is well-known.

Brand Recognition

Establishing brand recognition can take years for a new business. However, many franchises have the benefit of name recognition. A positive brand image can bring customers and profits more quickly. Strong brands demonstrate growth and are often recognized as a leader by external organizations.

Flexibility

What if you could never miss an important life event again? Entrepreneurs are often drawn to franchises because of the flexibility and work-life balance it provides. They can get the best of both worlds and achieve both career and personal goals. Working for yourself is hard work, but you can structure your schedule in a way that is effective for you.

The Proof Is in the Numbers

Still need convincing that franchises help entrepreneurs succeed? Just compare the success rate of startup businesses and franchises. IFA Educational Foundation conducted research and found that more than 90% of franchisees renew their agreements at the end of their contracts. FranNet also completed a survey with 1,260 new franchises from 2006-2010 and found 91% were still in business after two years and 85% after 5 years.

Contrast this to a report from the U.S. Bureau of Labor Statistics, and success rates are not nearly as high for startup businesses. Of small businesses that started in 2014, 70% were still in business after two years and just over half (56%) made it to their 5th year.

Invest in a Franchise That Is Invested in Your Success

Entrepreneurs, it’s your day! Start by exploring the many possibilities in franchising and consider how franchising improves the chances of owning a successful business for many entrepreneurs. However, not all franchises are created equal, so you’ll want to conduct due diligence to choose a franchise that will be a partner in your success. A growing national franchise such as BirthdayPak has a low initial investment, long list of awards and top-notch support.

Teamwork Makes the Dream Work

Teamwork Makes the Dream Work

One of the greatest things about owning a BirthdayPak franchise is the flexibility it provides. The flexibility to abandon the 9-5 and create a workday around your life. The flexibility to build your business how you prefer – solo, with a partner or eventually, with a team. It may take time, trial-and-error and lots of perseverance, but you can get there. Just ask Lorie Marrella and Megan Cavanaugh, franchise owners of BirthdayPak of Delaware Valley in Pennsylvania, and their full-time salesperson, Vincent Talluto. Their set-up is anything but typical, but it’s by design and your franchise can be too. We take a look at traits thriving partnerships share and how this “dynamic trio” is hitting all the marks.

Shared Goals and Expectations

Working for a franchise with overarching goals, a core focus and core values helps everyone see the big picture. It’s also essential for the team to have similar approaches to business and a strong work ethic. Shared backgrounds or work experience with your partner is also very helpful, as Lorie and Megan can attest. Prior to BirthdayPak, they planned fundraising events for nonprofits and ladies’ night out events. “We are both planners, very detailed and focused on tasks at hand,” says Lorie. In addition, Lorie and Vincent are brother and sister and grew up in a family business. “We know it takes hard work to run a business,” she continues.

Specialty, Yet Complementary Skills

Good partnerships often have individuals with a particular set of skills and strengths that can complement the others. For this BirthdayPak trio, they each take on duties that best suit their expertise and availability. Vincent focuses on face-to-face sales while Megan and Lorie are operating behind the scenes with contracting, marketing, client follow-up, prospecting, accounting and business responsibilities.

We each have our specialty skills and they fit perfectly into what’s needed to run the BirthdayPak franchise,” says Megan. “Much of the time, it’s a fine-tuned machine where we recognize each person’s strengths and capitalize on them to help the business run as optimally as possible.

Communication Is Key

It may go without saying, but communication between partners is one of the most essential aspects of the relationship. Communicating regularly and having open and honest dialogue about issues needs to be a top priority. Not only are they communicating with each other daily, but Lorie usually attends sales calls with Vincent twice a week and meets with Megan weekly to discuss business and updates. Vincent submits his sales notes and reviews with Lorie the next day via phone before making his sales calls. “There are definitely times where we bump our heads but have established good communication skills to get through any hiccups we incur,” says Megan.

Trust and Support

Partners need to feel a sense of support and trust that they’re in it together. “The best part about having each other, is when one of us is ‘down,’ we have each other to lean on to help pick up where needed,” says Megan. “The weight and stress of entrepreneurship is spread out and it’s a comfort.

Trust and support also come from the franchisor, and knowledge that all parties are striving toward shared success. “Owning a franchise under BirthdayPak allows us to be creative in how we grow our business, but also allows us to lean on corporate for support and guidance,” says Lorie. “We truly believe that good experiences only come with supported, innovative, invested, and dedicated franchisors like BirthdayPak.”

Success Can Be Yours, Too

All three members of the dynamic trio will tell you – whether you’re a single franchise owner in a small market or have grown your market to 13 zones in a large metropolitan area as they have – owning a franchise is hard work and requires a lot of attention up front. BirthdayPak provides the support and tools, but it’s up to you to succeed.

The benefits we receive are directly related to the hard work we put into the franchise and it’s extremely gratifying,” said Megan. “In all honesty, we weren’t expecting to love it this much, but we are fortunate to work for a product that we believe in and have a franchisor that truly believes in seeing us succeed.

To learn more about BirthdayPak franchise opportunities, please call 1-888-680-7554 or contact us.

“The Dynamic Trio”: Scheduling Work Around Life, Not the 9-5  

Megan, Vincent and Lorie
BirthdayPak of Delaware Valley

Every franchise is different, but BirthdayPak provides the freedom and flexibility to structure it around your life. For example, Lorie is a primary caretaker for her 95-year-old father-in-law and manages BirthdayPak around his schedule. Megan works another full-time job and completes her work for BirthdayPak at night and other times as needed. They have a full-time salesperson, Vincent Talluto, who is responsible for day-to-day prospecting and client relations. Vincent is able to schedule his workday around the school day to make drop off and pick up times.

What Our Core Focus and Core Values Mean to Us

What Our Core Focus and Core Values Mean to Us

At BirthdayPak, our Core Focus and Core Values aren’t just a set of statements we hang on our wall. They are a commitment to our BirthdayPak community and clients. Every member of our corporate team and franchise owners live them each day to create a positive company culture, drive business and send one million birthday wishes each year across the nation. We examine our Core Focus and Core Values, why overarching brand elements are important and what they mean to us.

Why You Need a Franchise with Focus

For successful franchises, a strong brand is much more than a name and logo. The true identity of a brand lies in the foundational statements that guide a franchise to deliver exceptional service, differentiate itself among the competition and articulate its promise. They help ensure that customers have a consistent experience no matter which local franchise they work with. If you’re considering franchising, but still looking for the perfect fit, choosing a franchise with a mission, goals and values that align with your own is first and foremost.

Core Focus at BirthdayPak

Many companies have positioning, mission and vision statements. These elements encapsulate the products or services the company offers and identify who they are helping and the purpose the brand is serving. At BirthdayPak, those statements make up Our Core Focus, which has two parts: Purpose and Niche. Our Purpose is: “Connecting businesses with consumers through tasteful gifting.” Our niche is: “Helping businesses succeed and consumers celebrate life.”

BirthdayPak Core Values

Establishing a strong set of core values that are well-communicated throughout the organization is key to executing a mission. At BirthdayPak, we strive to exhibit our core values in every interaction.

We Deliver WOW to businesses by providing them with a top-notch gifting platform to help increase sales. We Deliver WOW to consumers by sending them special gifts to help them celebrate a life event, their birthday.

Own it, Bring it, and True to Our Word are what we do to accomplish Delivering WOW. All BirthdayPak employees and franchisees “own it” (be accountable, take responsibility), “bring it” (work hard, be enthusiastic and diligent), and “be true to our word” (have open and honest communication). 

Our core values were created to support our core focus. When the core values are carried out, our core focus is fulfilled by connecting businesses with consumers through tasteful gifting. And when that happens, it helps businesses succeed and consumers celebrate life. In short, values drive business and help our communities.

Bringing Our Focus and Values to Life

BirthdayPak wouldn’t be where it is today without our hardworking franchise owners, valued clients and loyal BirthdayPak community. Here are just a few thoughts from our clients and community that motivate us to stay focused and live our core values.

“Out of all the advertising we’ve done, nothing’s proven to be measurable and shows a return on investment like BirthdayPak, nothing at all. It doesn’t even come close.”

“BirthdayPak is by far the best form of advertising I have done in the 25 years I have been a restaurant owner.”

“WOWZA….BIRTHDAYPAK..So Very Surprised and Very Excited to receive such a cool gift. Can’t wait to take advantage of all the offerings and have a month-long celebration!! Love the idea and concept!!! THANK YOU AGAIN!!!!”

Absolutely LOVE this program!! Straight up gift cards, no catches, just a great way to promote your restaurant or spa and an awesome gift to receive during your birthday month!”

How Do Our Core Values Stack Up with Yours?

Are you ready to be an entrepreneur who “delivers WOW” and is willing to “own it, bring it and be true to your word”? We’re looking for like-minded franchise owners who want to make an impact in their community and help local businesses thrive in these available markets. Contact us at 1-888-680-7554 today to start the conversation!