Teamwork Makes the Dream Work

Teamwork Makes the Dream Work

One of the greatest things about owning a BirthdayPak franchise is the flexibility it provides. The flexibility to abandon the 9-5 and create a workday around your life. The flexibility to build your business how you prefer – solo, with a partner or eventually, with a team. It may take time, trial-and-error and lots of perseverance, but you can get there. Just ask Lorie Marrella and Megan Cavanaugh, franchise owners of BirthdayPak of Delaware Valley in Pennsylvania, and their full-time salesperson, Vincent Talluto. Their set-up is anything but typical, but it’s by design and your franchise can be too. We take a look at traits thriving partnerships share and how this “dynamic trio” is hitting all the marks.

Shared Goals and Expectations

Working for a franchise with overarching goals, a core focus and core values helps everyone see the big picture. It’s also essential for the team to have similar approaches to business and a strong work ethic. Shared backgrounds or work experience with your partner is also very helpful, as Lorie and Megan can attest. Prior to BirthdayPak, they planned fundraising events for nonprofits and ladies’ night out events. “We are both planners, very detailed and focused on tasks at hand,” says Lorie. In addition, Lorie and Vincent are brother and sister and grew up in a family business. “We know it takes hard work to run a business,” she continues.

Specialty, Yet Complementary Skills

Good partnerships often have individuals with a particular set of skills and strengths that can complement the others. For this BirthdayPak trio, they each take on duties that best suit their expertise and availability. Vincent focuses on face-to-face sales while Megan and Lorie are operating behind the scenes with contracting, marketing, client follow-up, prospecting, accounting and business responsibilities.

We each have our specialty skills and they fit perfectly into what’s needed to run the BirthdayPak franchise,” says Megan. “Much of the time, it’s a fine-tuned machine where we recognize each person’s strengths and capitalize on them to help the business run as optimally as possible.

Communication Is Key

It may go without saying, but communication between partners is one of the most essential aspects of the relationship. Communicating regularly and having open and honest dialogue about issues needs to be a top priority. Not only are they communicating with each other daily, but Lorie usually attends sales calls with Vincent twice a week and meets with Megan weekly to discuss business and updates. Vincent submits his sales notes and reviews with Lorie the next day via phone before making his sales calls. “There are definitely times where we bump our heads but have established good communication skills to get through any hiccups we incur,” says Megan.

Trust and Support

Partners need to feel a sense of support and trust that they’re in it together. “The best part about having each other, is when one of us is ‘down,’ we have each other to lean on to help pick up where needed,” says Megan. “The weight and stress of entrepreneurship is spread out and it’s a comfort.

Trust and support also come from the franchisor, and knowledge that all parties are striving toward shared success. “Owning a franchise under BirthdayPak allows us to be creative in how we grow our business, but also allows us to lean on corporate for support and guidance,” says Lorie. “We truly believe that good experiences only come with supported, innovative, invested, and dedicated franchisors like BirthdayPak.”

Success Can Be Yours, Too

All three members of the dynamic trio will tell you – whether you’re a single franchise owner in a small market or have grown your market to 13 zones in a large metropolitan area as they have – owning a franchise is hard work and requires a lot of attention up front. BirthdayPak provides the support and tools, but it’s up to you to succeed.

The benefits we receive are directly related to the hard work we put into the franchise and it’s extremely gratifying,” said Megan. “In all honesty, we weren’t expecting to love it this much, but we are fortunate to work for a product that we believe in and have a franchisor that truly believes in seeing us succeed.

To learn more about BirthdayPak franchise opportunities, please call 1-888-680-7554 or contact us.

“The Dynamic Trio”: Scheduling Work Around Life, Not the 9-5  

Megan, Vincent and Lorie
BirthdayPak of Delaware Valley

Every franchise is different, but BirthdayPak provides the freedom and flexibility to structure it around your life. For example, Lorie is a primary caretaker for her 95-year-old father-in-law and manages BirthdayPak around his schedule. Megan works another full-time job and completes her work for BirthdayPak at night and other times as needed. They have a full-time salesperson, Vincent Talluto, who is responsible for day-to-day prospecting and client relations. Vincent is able to schedule his workday around the school day to make drop off and pick up times.

What Our Core Focus and Core Values Mean to Us

What Our Core Focus and Core Values Mean to Us

At BirthdayPak, our Core Focus and Core Values aren’t just a set of statements we hang on our wall. They are a commitment to our BirthdayPak community and clients. Every member of our corporate team and franchise owners live them each day to create a positive company culture, drive business and send one million birthday wishes each year across the nation. We examine our Core Focus and Core Values, why overarching brand elements are important and what they mean to us.

Why You Need a Franchise with Focus

For successful franchises, a strong brand is much more than a name and logo. The true identity of a brand lies in the foundational statements that guide a franchise to deliver exceptional service, differentiate itself among the competition and articulate its promise. They help ensure that customers have a consistent experience no matter which local franchise they work with. If you’re considering franchising, but still looking for the perfect fit, choosing a franchise with a mission, goals and values that align with your own is first and foremost.

Core Focus at BirthdayPak

Many companies have positioning, mission and vision statements. These elements encapsulate the products or services the company offers and identify who they are helping and the purpose the brand is serving. At BirthdayPak, those statements make up Our Core Focus, which has two parts: Purpose and Niche. Our Purpose is: “Connecting businesses with consumers through tasteful gifting.” Our niche is: “Helping businesses succeed and consumers celebrate life.”

BirthdayPak Core Values

Establishing a strong set of core values that are well-communicated throughout the organization is key to executing a mission. At BirthdayPak, we strive to exhibit our core values in every interaction.

We Deliver WOW to businesses by providing them with a top-notch gifting platform to help increase sales. We Deliver WOW to consumers by sending them special gifts to help them celebrate a life event, their birthday.

Own it, Bring it, and True to Our Word are what we do to accomplish Delivering WOW. All BirthdayPak employees and franchisees “own it” (be accountable, take responsibility), “bring it” (work hard, be enthusiastic and diligent), and “be true to our word” (have open and honest communication). 

Our core values were created to support our core focus. When the core values are carried out, our core focus is fulfilled by connecting businesses with consumers through tasteful gifting. And when that happens, it helps businesses succeed and consumers celebrate life. In short, values drive business and help our communities.

Bringing Our Focus and Values to Life

BirthdayPak wouldn’t be where it is today without our hardworking franchise owners, valued clients and loyal BirthdayPak community. Here are just a few thoughts from our clients and community that motivate us to stay focused and live our core values.

“Out of all the advertising we’ve done, nothing’s proven to be measurable and shows a return on investment like BirthdayPak, nothing at all. It doesn’t even come close.”

“BirthdayPak is by far the best form of advertising I have done in the 25 years I have been a restaurant owner.”

“WOWZA….BIRTHDAYPAK..So Very Surprised and Very Excited to receive such a cool gift. Can’t wait to take advantage of all the offerings and have a month-long celebration!! Love the idea and concept!!! THANK YOU AGAIN!!!!”

Absolutely LOVE this program!! Straight up gift cards, no catches, just a great way to promote your restaurant or spa and an awesome gift to receive during your birthday month!”

How Do Our Core Values Stack Up with Yours?

Are you ready to be an entrepreneur who “delivers WOW” and is willing to “own it, bring it and be true to your word”? We’re looking for like-minded franchise owners who want to make an impact in their community and help local businesses thrive in these available markets. Contact us at 1-888-680-7554 today to start the conversation!

Third Quarter’s Gifts

BirthdayPak wrapped up another successful quarter with the addition of more than 75 new clients! These smart businesses are building excitement with women in their community, who are about to celebrate their birthday, by sending a birthday gift and bringing their celebration to them.

If your business would like to join the thousands of others that have chosen BirthdayPak as their marketing partner year after year, please visit BirthdayPakGifting.com.


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What Does It Mean to Have a Proven Business Model?

What Does It Mean to Have a Proven Business Model?

When you invest in a franchise, you’re investing in a “proven business model.” But what exactly does that mean, and does every franchise have it? Can it be assumed that a well-established franchise has a proven business model? It’s not always that simple, and not all franchises are created equal. We examine the elements that form a proven business model and set franchise owners up for their best chance at success.

Proven Track Record with Years of Growth and Success

A franchise with a proven business model has a business plan that has been proven time and again. The franchisor can show years of growth and the potential of your investment. Having years of experience typically means the franchise has worked out any kinks in the system so that you can replicate the success as quickly as possible. Much of this information will be revealed during the due diligence process and is available in the Franchise Disclosure Document.

Brand Success and Recognition

A strong brand presence and recognition as an industry leader is a characteristic of a franchise with a proven business model. This status is typically attached to established franchises and can bring customers and profits more quickly. But younger, emerging franchises should not be discounted in this area. If the emerging franchise has strong brand guidelines, a customer-centric approach and differentiates themselves well from the competition, they could be a strong brand in the making. 

A Plan and Goals for a Sustainable Future

A vision, plan and goals keep a franchise focused so they can see ever greater success in the future. They have a comprehensive business and marketing plan, complete with a system and tools. This allows the franchise to keep all involved focused and accountable to execute on the goals and fulfill the vision. Successful franchises ensure that relevant information is communicated on a consistent basis, typically weekly, monthly or quarterly. After all, change is constant, and franchises have to be responsive and goals tweaked to stay current.

Comprehensive Training and Support

One thing is for certain: A franchise with a proven business model must be committed to support. Support can include materials, onboarding and training, and ongoing guidance. A knowledgeable corporate staff that is responsive and provides answers quickly is essential. A franchise with a proven system has that next level of support to depend on when challenging situations arise. It has the infrastructure in place to set goals, create plans and develop strategies with franchise owners.

A Positive Company Culture

While growth and success are the tangible outcome of a proven business model, the franchise’s culture is the all-important “behind the scenes” element. A positive company culture develops the brand and lays the foundation for the franchisor-franchisee relationship. When values and beliefs align, commitment to the goals takes hold and success begins.

Looking for a Franchise with a Proven Business Model? You’ve Found One!

BirthdayPak not only has a proven business model, but a unique one! We send one million birthday wishes annually to women across the country through a one-of a kind gifting program. In turn, local businesses see increased sales with new and repeat business. This franchise opportunity opens up a path to success for franchise owners.

BirthdayPak has a proven business model and is available for expansion in these high-potential markets. We’re looking for sales-driven entrepreneurs who are passionate and ready to partner with us for success. For more information, contact us at 1-888-680-7554 or schedule a call.

Surprise and Delight! Why Gift Marketing Works

Surprise and Delight! Why Gift Marketing Works

How do you feel when you receive a gift, especially an incredible one? Is it something you still remember and brings you joy? For many, gift giving is a positive experience, fosters goodwill creates lasting impressions and a desire to give back. As a business owner, you can use the same concept to attract new customers to your business! It’s called ‘gift marketing,’ but it’s so much more than merely giving gifts to customers. It’s about delivering a WOW! experience that cultivates a connection with customers and an attachment to your brand. But how can you give customers something of value to build relationships? We discuss what makes gift marketing work for businesses.

The Right Approach to Gift Marketing

Gift marketing works best when the gift is meaningful to the recipient and offered in a genuine way. Gifts are truly that – given without anything expected in return or conditions attached. The gift should be of high value to your customers and beneficial to them. Not only will this approach make your business stand out, but it also inspires customer trust and loyalty.

When presenting the gift, customers want to feel special and part of something exclusive. Even if the gift is given to a wide audience, the offer can be received well if it is intended for a certain demographic or personalized. Using the person’s name or another form of personalization on the gift gets it noticed. This step goes above to create a personal connection and gives the customer a preview of the individual care and attention they can expect when they walk through your door.

The Principle of Reciprocity

There is power in the unexpected gift, and the reason is even supported by what psychologists call the “principle of reciprocity.” It’s in our human nature to want to give back when something is received. To prove the concept, psychologists conducted a study in which servers provided checks with mints to their customers. As a result, they saw a 14% increase in tips when two mints were provided and a 21% increase when extra mints were given.

Reciprocity + Gift Cards = Success!

Time and again, we see the principle of reciprocity in action at BirthdayPak. Especially when it comes to giving the ideal gift that everyone loves: Gift Cards! Current trends show that gift cards are a win all around. They are the preferred gift for their ease of use and personal feel. In fact, consumers are buying more gift cards for others, self-gifting them and overspending by an average of $59 on the original value. Businesses are using gift cards to build customer loyalty and maximize sales. Combine gift cards with the principle of reciprocity and it’s easy to see how a gift marketing program sets a business up for success.

BirthdayPak: The Gift That Keeps Giving!

As a leader in gift marketing since 2009, BirthdayPak is proving to be the gift that keeps giving! Consumers love receiving their personalized BirthdayPak, filled with valuable gift cards to local business to celebrate their birthdays! Businesses benefit from new and repeat customers, and the “gift” is returned many times over. Are you ready to deliver WOW to your customers, create that lasting impression and increase sales? If so, we invite you to learn more about BirthdayPak’s award-winning gifting program! If you’re a sales-minded entrepreneur looking for a proven business model with great potential, franchise markets are available. Find out what makes BirthdayPak different and schedule a call with us.

Bring on the Experiences! Why Americans Want Experiences Over ‘Stuff’

Bring on the Experiences! Why Americans Want Experiences Over ‘Stuff’

What do consumers value more – experiences or stuff? Research and trends continue to show that people would rather spend money on memory-making experiences than on material things. Not only are experiences perceived as more valuable, but it’s been shown that experiences make people happier and they believe the money was better spent. We examine the shift in spending trends, why it’s happening and how the restaurant industry is benefitting.

The Spending Shift to Experiences

$12.3 trillion. Yes, trillion. That’s what Americans spend in total personal consumption each year. And this figure has nearly doubled since 2000, according to HSCS and the Bureau of Economic Analysis Data as reported in Fortune. But over the same 15-year period, discretionary spending (cars, household goods) has decreased. Some of that spending has shifted to experiential purchases, such as travel, recreation and eating out, which has steadily increased.

Although supply and demand, population growth and inflation contribute to these shifts, Americans (especially wealthier Americans) are willing to spend more on experiences. This aligns with a study by The Harris Group, which reported that the share of consumer spending on live experiences and events has increased 70% compared to total U.S. consumer spending since 1987.

Millennials and Social Media Are Setting the Spending-on-Experiences Trend

As Millennials are the largest generation by population and older generations tend to follow their lead, all eyes are on them when looking at trends. And when it comes to money, 78% of Millennials would rather spend money on an experience over buying a ‘thing.’ And 72% would like to increase their spending on experiences rather than on physical goods over the next year. Social media plays a large role in the ‘fear of missing out’ mindset as Millennials often broadcast their events and experiences on Facebook, Instagram and Snapchat.

Consumer Spending at Restaurants

We know Americans love the experience of dining out and celebrating special occasions at restaurants. They spend more on dining out than groceries. More than half (52%) of consumers would rather spend money on an experience (such as dining at a restaurant or other activity), than making a physical purchase from a store. As a result, restaurant sales have been growing exponentially and are projected to total $863 billion in 2019.

Mintel’s 2018 American Lifestyle report confirms that dining out and entertaining are experiencing above-average growth with improved consumer spending. So much so that almost half of Americans choose to spend on dining out after paying bills and buying other necessities. Americans are even prioritizing discretionary spending over reducing debt.

BirthdayPak Brings Consumers the Ultimate Birthday Gifting Experience

It’s clear: Consumers enjoy experiences, even more than ‘stuff,’ and dining out is one of Americans’ favorite experiences. For restaurants and other experience-based businesses targeting their ideal customers, there’s BirthdayPak. BirthdayPak brings the ultimate birthday gifting experience right to their mailbox! A beautifully printed and personalized BirthdayPak contains up to 8 gift cards to local upscale businesses, including restaurants, salons, day spas and more. This print and digital marketing platform brings affluent customers to these businesses when celebrating their birthdays and other memorable events.

For more information about partnering with BirthdayPak, visit BirthdayPakGifting.com or call 844-845-6039. To learn about available BirthdayPak franchise markets, visit BirthdayPakFranchise.com or call 888-680-7554.