BirthdayPak Ranked #1 in Advertising Services by Entrepreneur Magazine for the Second Year in a Row

BirthdayPak recently ranked in Entrepreneur magazine’s 41st Annual Franchise 500®, the world’s first, best and most comprehensive franchise ranking. Placement in the Franchise 500® is a highly sought-after honor in the franchise industry, as evidenced by the fact that Entrepreneur received more than 1,100 applications this year, it was one of the company’s most competitive rankings ever.

The Franchise 500® ranks BirthdayPak as #313 for outstanding performance in areas including unit growth, financial strength and stability, and brand power. This is the third year BirthdayPak has ranked. BirthdayPak has also been named #1 Franchise in the Advertising Services category for the second year in a row.  “We really appreciate the continued recognition from Entrepreneur magazine; it is truly an honor,” says Paul Berman, CEO of BirthdayPak.   

“The 500 companies on this list all have something in common: They understand what consumers want now,” says Entrepreneur editor in chief Jason Feifer. “They may be an upstart in a brand-new category, or they may be a brand like Dunkin’ that’s ranked highly on our list for decades. But either way, making our list means they’re forward-thinking, nimble, and closely in touch with their customers’ needs—because in an ever-changing business environment, that’s what a franchise must do to thrive.”

The key factors that go into the evaluation include costs and fees, size and growth, support, brand strength, and financial strength and stability. Each franchise is given a cumulative score based on an analysis of more than 150 data points, and the 500 franchises with the highest cumulative scores.

Over its 41 years in existence, the Franchise 500® has become both a dominant competitive measure for franchisors and a primary research tool for potential franchisees. The position BirthdayPak holds on the ranking is a testament to its strength as a franchise opportunity.

To view BirthdayPak in the full ranking, visit www.entrepreneur.com/franchise500. Results can also be seen in the January/February 2020 issue of Entrepreneur, available on newsstands January 14th.

The BirthdayPak marketing platform helps local businesses reach their best potential customers.  The beautifully printed and mailed “birthday gift” features gift cards from this exclusive group of businesses.  The women who receive BirthdayPak live close by, have discretionary income and are about to celebrate their birthday. 

In addition to direct mail, BirthdayPak has sent millions of emails to recipients with high deliverability and open rates.  This multi-channel platform keeps the BirthdayPak recipients engaged throughout the year.  The BirthdayPak business model has a history of positive performance and extremely high client retention rates.  BirthdayPak is expanding nationwide through franchising.  For more information, please visit www.BirthdayPakFranchise.com.

Coming Soon…BirthdayPak of Atlanta

Coming Soon…BirthdayPak of Atlanta

BirthdayPak recently welcomed Howard Katz as the new owner of BirthdayPak of Atlanta.  Howard has been an Atlanta resident for almost 13 years and a business owner for more than 15 years.

I had been looking for an opportunity to own a franchise for the past two years.  When I was introduced to the BirthdayPak concept, it appealed to me instantly and I love the brand.  There’s such great potential for BirthdayPak in the Atlanta market, so this is a natural fit,” says Howard.

Along with Howard’s previous business ownership experience, he has an extensive background in consulting, marketing, and management.  Howard is looking forward to introducing BirthdayPak to the local businesses and community members in Atlanta. 

Since its inception in 2009, BirthdayPak has delivered more than 4.5 million “happy birthday” greetings in the mail.  This translates to nearly $360,000,000 in gift cards that have been sent to BirthdayPak recipients over the past 10 years!  That’s a significant amount of birthday gifts!

The BirthdayPak marketing platform drives birthday celebrations to participating upscale businesses, such as restaurants, day spas and boutiques, from their best potential customers.  The beautifully printed and mailed “birthday gift” features gift cards from this exclusive group of businesses in the community.  The women who receive BirthdayPak have discretionary income and are about to celebrate their birthday, a proven trigger for consumer spending.

More than just birthdays, BirthdayPak has sent millions of emails to recipients with high deliverability and open rates, keeping consumers engaged during the year and encouraging repeat visits to the participating businesses.  The BirthdayPak business model has a history of positive performance and extremely high client retention rates.  The above average response rates, and additional branding opportunities through a digital experience, provide a winning combination. 

BirthdayPak continues to expand nationwide through franchising and has been recognized by Entrepreneur magazine as the #1 franchise in Advertising Services category.  If you, or someone you know, has an interest in learning more about this exciting business opportunity, please visit www.BirthdayPakFranchise.com.

New Year, New Decade & New Goals for BirthdayPak

New Year, New Decade & New Goals for BirthdayPak

At BirthdayPak, we’re always raising the bar and setting goals that allow us to deliver wow to our business partners and community. We’ve continued to grow now for 10 years, and this is supported by our 80% restaurant retention rate and five-star recipient reviews on Facebook.

This is only possible with our hardworking franchise owners and a commitment from BirthdayPak corporate to continue to invest in expansion, product development and new technology. 

As we strive to continue helping businesses succeed and consumers celebrate life, BirthdayPak has the following goals for 2020:

30% Zone Growth. BirthdayPak is a national brand with many markets, and each new (and existing) market has multiple zones available for further development. In 2020, BirthdayPak plans to grow its zones by 30% on top of its already accelerated growth.  

New Mobile Gifting Platform. In fall 2019, a new mobile gifting platform was tested in a small geographic area. In 2020, we plan to expand the geographic reach of this new innovative product.  

10th Anniversary Conference. BirthdayPak is celebrating a special milestone anniversary – 10 years of connecting businesses with consumers through tasteful gifting! Our corporate staff and franchise owners will be coming together for a special conference in Nashville in April 2020.

Continued Product Development. BirthdayPak is continually evaluating its products, and how our results are tracked. This will lead to improved franchise owner financial success. We have a few ideas on the whiteboard that we are excited about that will help more and more people Celebrate Life!

Ongoing Investments in Technology and Data. Honing in on the right markets, efficiently delivering an engaging product and communicating effectively. These are just a few essential components to the BirthdayPak business model, where we use technology and data to execute on them. 2020 will be another big year for us to continue to invest on this side of our business. 

2019 was a big year for BirthdayPak, with much to celebrate, most notably our 10-year anniversary,” says Paul Berman, CEO. “As 2020 is yet another important year, goals keep us focused as we take our national brand to new heights.

Goals also help set up our franchise owners for success to achieve their individual goals and keep them motivated throughout the year. What are your goals for 2020? If you want to become an entrepreneur, explore franchise ownership with BirthdayPak. Connect with us or call 1-888-680-7554.


BirthdayPak of Southwest Florida Announces New Owners

BirthdayPak of Southwest Florida Announces New Owners

BirthdayPak is thrilled to announce that the Southwest Florida market is now owned and operated by the newest BirthdayPak franchise owners, Todd and Licet Mulholland.  Todd and Licet have lived in the Naples area for more than 25 years and have been involved in numerous volunteer opportunities including the CCA FL STAR Fishing Tournament which gives away up to $100,000 in youth scholarships.

“We had been looking for a business and were seriously considering a franchise, mostly due the support and proven operating systems that they offered over just starting a business from scratch.  We had looked at various other franchises before BirthdayPak, but none of them seemed to be a good fit for us,” says Todd.  Prior to becoming a BirthdayPak franchise owner, Todd was investing in real estate and rehabbing properties with a partner, but he was looking for an opportunity that would allow him to interact with more people. 

We had put our search on hold and had kind of given up on a franchise, but then we heard about the BirthdayPak opportunity,” says Licet.  Licet has 15 years of experience as a project accountant in the construction industry.  “We are excited about the opportunity that BirthdayPak offers us to partner with local businesses and assist them in increasing their revenue while having fun doing it. We really like that we aren’t tied to a desk and have the ability to get out into our community, meet new people and form a true partnership with them that will be a win for both of us. The flexibility BirthdayPak offers us will allow us to attend our girls’ sporting and school events and continue our community involvement.”

BirthdayPak has grown significantly from a single market in southeastern PA to having multiple markets across the United States.  Since its inception in 2009, BirthdayPak has delivered more than 4.5 million “happy birthday” greetings in the mail.  This translates to nearly $360,000,000 in gift cards that have been sent to BirthdayPak recipients over the past 10 years!  That’s a significant amount of birthday gifts!

The BirthdayPak marketing platform drives birthday celebrations to participating upscale businesses, such as restaurants, day spas and boutiques, from their best potential customers.  The beautifully printed and mailed “birthday gift” features gift cards from this exclusive group of businesses in the community.  The women who receive BirthdayPak have discretionary income and are about to celebrate their birthday, a proven trigger for consumer spending.

More than just birthdays, BirthdayPak has sent millions of emails to recipients with high deliverability and open rates, keeping consumers engaged during the year and encouraging repeat visits to the participating businesses.  The BirthdayPak business model has a history of positive performance and extremely high client retention rates.  The above average response rates, and additional branding opportunities through a digital experience, provide a winning combination. 

BirthdayPak continues to expand nationwide through franchising and has been recognized by Entrepreneur magazine as the #1 franchise in Advertising Services category.  If you, or someone you know, has an interest in learning more about this exciting business opportunity, please visit www.BirthdayPakFranchise.com.

BirthdayPak Awards Best Franchise Owner of 2019 and Other Accolades

BirthdayPak Awards Best Franchise Owner of 2019 and Other Accolades

In honor of the 10-year anniversary of BirthdayPak, the corporate team celebrated with an awards presentation to recognize franchise owners who “deliver wow.” 2019 has been a successful year with many outstanding BirthdayPak franchises spanning from coast to coast. The awards honor those exemplary individuals who exemplify the core values, demonstrate top-notch sales skills and have a proven track record of strong leadership skills.

Awards Honor Excellence and Demonstration of Core Values

Selected by members of the corporate team, the following awards were presented by Mark Neujahr, National Director of Sales & Training at BirthdayPak, during a recent teleconference.

Spirit Award

The spirit award was presented to franchise owners who are passionate about BirthdayPak and success of the company, exhibit core values, and motivate and mentor other franchisees. They also actively collaborate and support fellow franchise owners and are always looking for ways to help themselves and others succeed.

BirthdayPak Spirit Award Winner: Lisa Linkowsky (BirthdayPak of Bucks County & Central NJ)

BirthdayPak Spirit Award Runner Up: Dawn Lynn (BirthdayPak of Las Vegas)

BirthdayPak Spirit Award Honorary Mention: Suzanne Davis (BirthdayPak of Southeast Florida)

Sales Awards

Two sales awards were presented, one for most new restaurants sold and one for most new advertisers sold, over a 12-month period.  The winners of these awards exhibited dedication and hard work to meet their sales goals.  Since restaurant gift cards are so well received by the recipients of BirthdayPak, an award was created that focused on this category in particular. 

Most Advertisers Sold: Kerry Neujahr (BirthdayPak of Orlando) & Brandon Baltz (BirthdayPak of Indiana)

Most New Restaurants Sold, 1st Place: Kerry Neujahr (BirthdayPak of Orlando)

Most New Restaurants Sold, 2nd Place: Lorie Marrella & Megan Cavanaugh (BirthdayPak of Delaware Valley)

Most New Restaurants Sold, 3rd Place: Brandon Baltz (BirthdayPak of Indiana)

Best New Franchise 2019 Award

The attributes the leadership team looked at were strong performance out of the gate, exhibits core values, follows all suggested best practices and is eager to learn more, consistently meets deadlines and delivers results,” said Mark.

Best New Franchise 2019: Dawn Lynn (BirthdayPak of Las Vegas)

Best Franchise 2019 Award

The Best Franchise award recognizes those franchise owners who stand out as leaders and have achieved personal success within their market. They exhibit the BirthdayPak core values and follow all suggested best practices and create new ones. They have a can-do attitude and show perseverance, while consistently meeting deadlines and delivering results.

Best Franchise 2019 Winner: Lorie Marrella & Megan Cavanaugh (BirthdayPak of Delaware Valley)

Best Franchise 2019 Runner Up: Kerry Neujahr (BirthdayPak of Orlando)

Best Franchise 2019 Runner Up: Lisa Linkowsky (BirthdayPak of Bucks County & Central NJ)

After announcing the Best Franchise of 2019 winner, Mark provided commentary on what made Lorie Marrella and Megan Cavanaugh stand out, “You have a lot of zones, and you’ve always been creative and open-minded. You did a phenomenal job with the win back program, working with our marketing team. You’re pushing the envelope and always contributing and reaching out to other franchisees. You’re a great role model and this is well-deserved.”

Paul Berman, CEO of BirthdayPak, provided final remarks: “We have a great team and I’m very lucky to work with all of you. Let’s have another fantastic year in 2020 and keep celebrating life!

Award-Winning Franchise Owners, Award-Winning Franchise

These awards celebrate BirthdayPak franchise owners, and also show how BirthdayPak is committed to the success of our franchise owners. We recognize their contributions and how they play a part in furthering BirthdayPak as a strong, award-winning brand. For more information on franchise opportunities, contact us at 1-888-680-7554.

Gift Cards: America’s #1 Gift!

Gift Cards: America’s #1 Gift!

The winter holidays will soon be here, and that means holiday shopping is in full swing! Spending is projected to be up this year, and that means gift cards will also see a boost as THE most popular gift item. From their convenience to personal feel, it’s easy to see why gift cards are the preferred gift. They are a boon to businesses, especially at this time of the year, increasing sales and bringing in new customers.

Holiday Season Spending

189.6 million is the estimated number of people who shopped between Thanksgiving Day and Cyber Monday this year. That’s an increase of 14 percent over last year’s 165.8 million.

The holiday season accounts for as much as 30% of retailer’s total sales.


Consumers plan to spend a total of $1,048 this holiday season, up 4% from last year:

$659 on gifts for family, friends and co-workers

$227 on non-gift holiday purchases such as food and decorations

$162 on other non-gift purchases for themselves and their families


Most Popular Wish List Item for the 13th Straight Year: Gift Cards

59% of people surveyed have a gift card at the top of their list


Gift Card Trends

33% spend more on a gift card than a traditional gift.

Consumers spent more than half (55%) of their gifting budget on gift cards.

$59 is the average amount spent over the value of the gift card.

80%+ of consumers with a Fine Dining, Fast Casual Restaurant or Drug Store gift card spent more than the value of their card.

Treat Yourself! 64% purchase gift cards for their own use.


Gift Cards: The Perfect Gift for Holidays, Birthdays and Any Occasion

BirthdayPak leverages the spending power of gift cards for local businesses year-round! Birthdays drive everyday business, and when given a restaurant gift card, we found:

86% of BirthdayPak recipients reported they eat out on their actual birthday most or every year.

vs.

54% of general audience respondents reported they eat out on their birthday.

BirthdayPak is another proven way to help capture that other 70%+ of total sales outside of the holiday season. During the holiday season, benefit from repeat business with holiday parties, gift giving, post shopping meals and new year’s celebrations!

To learn more, contact us or call 1-844-845-6039 to connect with a sales professional who can help your business grow.