BirthdayPak Ranked Top 20 Franchise by FranchiseHelp

BirthdayPak Ranked Top 20 Franchise by FranchiseHelp

BirthdayPak has ranked #5 out of 20 in the first ever top 20 franchise rankings presented by FranchiseHelp.  In addition to ranking #5 overall, BirthdayPak also brought in a silver award for fastest growing franchise and a bronze award for top-performing emerging franchise.  With almost 100 franchisors applying for this year’s ranking, this is a testament that BirthdayPak is one of the strongest companies in franchising. 

Our focus on Delivering Wow is the reason we continue to succeed and grow”, says Paul Berman, CEO at BirthdayPak.  “We are honored to be part of this select group of franchises and we look forward to helping even more businesses succeed and consumers celebrate life.”

In the past 10 years, BirthdayPak has grown significantly from a single market in southeastern PA to having multiple markets across the United States.  Since its inception, BirthdayPak has delivered more than 4.5 million “happy birthday” greetings in the mail.  This translates to nearly $360,000,000 in gift cards that have been sent to BirthdayPak recipients over the past 10 years!  That’s a significant amount of birthday gifts!

The BirthdayPak marketing platform drives birthday celebrations to participating upscale businesses, such as restaurants, day spas and boutiques, from their best potential customers.  The beautifully printed and mailed “birthday gift” features gift cards from this exclusive group of businesses in the community.  The women who receive BirthdayPak have discretionary income and are about to celebrate their birthday, a proven trigger for consumer spending.

BirthdayPak has sent millions of emails to recipients with high deliverability and open rates, keeping consumers engaged during the year and encouraging repeat visits to the participating businesses.  The BirthdayPak business model has a history of positive performance and extremely high client retention rates.  The above average response rates, and additional branding opportunities through a digital experience, provide a winning combination. 

BirthdayPak is expanding nationwide through franchising and has been recognized by Entrepreneur magazine as the #1 franchise in Advertising Services category for 2019.  If you, or someone you know, has an interest in learning more about this exciting business opportunity, please visit

The Newest BirthdayPak Franchise Hot Spot: Chicago!

The Newest BirthdayPak Franchise Hot Spot: Chicago!

Chicago truly has it all! It’s easy to see why so many are drawn to the area with world-class dining experiences, culture and history, and a strong economy – to name a few. Just as Chicago is perfectly positioned on the shores of Lake Michigan, it is also a perfect location for a BirthdayPak franchise! Chicago is filled with local upscale businesses that are looking for a unique way to connect with their best customers. And the BirthdayPak gifting program is ready to deliver! Are you a sales-focused entrepreneur looking for a high-potential franchise opportunity in Chicago? Learn how Chicago has everything needed for a successful BirthdayPak franchise.

Chicago: A Great Place to Live and Work

Chicago is home to 9.5 million people, making it the third largest metro area in the U.S. The median household income was $68,403 in 2017, more than $8,000 greater than the U.S. median household income. And of the 100 richest towns in the U.S., 11 in the Chicago area made the list. As BirthdayPak markets are prime in densely populated areas with affluent women, the Windy City checks all of our boxes.

Chicago also has a thriving business community. More than 400 major corporations have headquarters in Chicago, including 36 in the Fortune 500. A diverse number of industries make up the job market, including finance and business sectors, engineering, healthcare, government, pharmaceuticals and transportation. Chicago’s economy is so strong, it’s equivalent to the 20th largest world economy, just ahead of the economic output of Switzerland.

An Internationally-Renowned Culinary Scene

Chicago is so much more than hot dogs and deep-dish pizza. The city is not just a standout in the nation – it has also received the world’s attention with Michelin-starred and James Beard award-winning restaurants. The accolades have stacked up to make it one of the best food cities in the country. In 2017, Bon Appétit named Chicago its Restaurant City of the Year and Condé Nast Traveler’s Reader’s Choice Awards ranked it #1 city of the year, largely due its food scene. Chicago has been host city to the annual James Beard awards ceremony, which will continue through 2027. These are just a few reasons Chicago ranked #3 in Zagat’s 30 Most Exciting Food Cities in America.

Restaurants Boost the Illinois, Chicago Metro Economies

When it comes to industries that have a significant impact on the economy, we can’t forget about the restaurant industry. Illinois has more than 25,000 eating and drinking establishments that brought in estimated sales of $18.1 billion in 2018. And nearly 600,000 food service jobs make up 10% of employment in the state. That’s expected to grow 7.7% by 2029. The majority of these numbers can be attributed back to the Chicago metro area, which comprises approximately 75% of the Illinois population.

A BirthdayPak Franchise Opportunity and Chicago: Perfect Together

Chicago really does have it all, especially for a BirthdayPak franchise. A strong economy, great food scene for BirthdayPak recipients to experience and business partners that can cultivate their most loyal customers. Now we’re looking for a franchise owner who is a good fit for BirthdayPak and can bring this top-notch gifting program to Chicago! For more information, start with these top 10 articles and get a peek into the life of a franchise owner. Connect with us to start the conversation and your new career path!

Want to Keep Them Coming Back? Inspire Customer Loyalty with Gift Cards

Want to Keep Them Coming Back? Inspire Customer Loyalty with Gift Cards

A new customer comes through your door, but how do you keep them coming back? The solution may be as close as your cash register: Gift Cards. Gift cards are increasingly popular (and profitable), people love to use them to treat themselves and most customers prefer gift cards from businesses as rewards. We prove that gift cards are a winning strategy for building customer loyalty and provide ideas for using gift cards to maximize sales.

Customer Loyalty with Gift Cards: Perfect Together

It pays to retain your loyal customers, but how much? Consider these statistics:

It’s easy to see why customer loyalty programs pay for themselves – marketing costs are lower when targeting existing customers and there’s a higher likelihood that those customers will spend more, which is nearly guaranteed with a gift card. And you’re rewarding customers with something they really want so they have a reason to return.

Give Your Rewards Program a Boost

Providing gift cards through rewards programs can take many forms. Some programs allow customers to earn points for dollars spent, which can be redeemed for gift cards to your business. Another simple way to incorporate gift cards into your customer loyalty program is to offer a gift card to customers at your anniversary or another special occasion. If a customer is in to buy a gift card as a gift for someone else, invite them to your rewards program to increase your chances of repeat visits.

Social Media Contests

When connecting your business with your target audience, social media platforms such as Facebook and Instagram are great tools. Contests on social media are popular and everyone loves the chance to win! Offer a high value gift card in exchange for a few simple actions to enter the contest, such as having customers/followers comment on the post, repost it and tag friends. Tagging friends also has the benefit of reaching more people and gaining new customers.

Pair Discounts and Gift Cards

A lot of businesses offer discounted gift cards around the holidays or at certain times of the year. Since we already know that customers overspend the value of the gift card, you could offer gift cards at a reduced price when purchasing a certain denomination (for example, $100 for $90). Or offer a discount on the purchase when paying with a gift card.

Celebrate Birthdays!

BirthdayPak partners with local businesses to give affluent women what they really want for their birthday – gift cards to restaurants, spas and boutiques! Many recipients are pleasantly surprised to see gift cards to their favorite establishments and new ones they have been wanting to try. In this way, BirthdayPak helps your customer loyalty efforts and brings new traffic to your business!

Gift Cards: So Much More Than Gifts

We’ve made the case: Gift cards aren’t only for last-minute holiday and birthday gifts! Leverage their power to increase customer loyalty, engagement and brand awareness. Gift cards and a positive service experience will keep customers coming back for more. To start the conversation about partnering with BirthdayPak, visit BirthdayPak Gifting or contact us. We also have exciting franchise opportunities available! To learn more, visit or schedule a call.

Are Franchise Owners Entrepreneurs, Too? Yes…Here’s Why

Are Franchise Owners Entrepreneurs, Too? Yes…Here’s Why

When you think of an entrepreneur, what vision comes to mind? Is it of someone who developed an innovative idea and starts a business from the ground up? Owners of startups are clearly entrepreneurs, but what about franchise and small business owners? Apparently, some debate exists about whether franchise owners (in particular) fit the definition of an entrepreneur since they didn’t come up with the original business concept. While there are key differences between startup and franchise owners, we believe they share many more similarities – making them both entrepreneurs. We take some commonly-held beliefs about entrepreneurs and apply them to franchise owners.

Entrepreneur, Defined and Expanded

At BirthdayPak, we have a broader view of entrepreneurship, and believe all business and franchise owners are entrepreneurs. The dictionary definition of an entrepreneur is “a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk.” This precisely describes franchise owners. They manage all aspects of their business, from hiring and operations to sales and prospecting. Franchise owners have all of the characteristics of an entrepreneur, including passion, initiative and the willingness to take on risk.

Entrepreneurs Think About the Big Picture

Entrepreneurs have to manage the day-to-day aspects of the business, but they also have to think about the big picture. BirthdayPak franchise owners are encouraged to think about the larger organizational goals and their important contributions to them. They bring new ideas through collaboration and think long-term about the future direction of the company. At the franchise level, this may also mean opening new mailing zones, hiring staff and planning for the next day, week, month and year.

Entrepreneurs Take Risks – Or Do They?

Do you think franchise owners play it safe because they have a rulebook to follow and support? Franchising may be more of a calculated risk, but there is always some risk with any investment. And the risk may be greater with an emerging, less established franchise. Even if the franchise is well-known and operating with a proven model, building and growing a business comes with challenges and requires hard work. The opposite point also can be made – entrepreneurs are risk-adverse. Before starting a new venture, they fully understand the risk and potential returns and conduct thorough research and due diligence.

Entrepreneurs Are Passionate

This statement is 100% true of business owners, and BirthdayPak franchise owners are some of the most passionate people you’ll meet! They believe in the product, get excited about it, and this passion spills over to our business partners and communities. Their passion drives them forward – and adds to the persistence, collaboration and dedication needed to bring success.

Ready to Be an Entrepreneur?

Whatever your idea of an entrepreneur – did we describe you? If you’re always thinking about the next big idea, a goal-setter, dedicated and passionate, then entrepreneurship within a franchise system may be right for you. Start with the Top 10 Articles for Potential Franchise Owners and contact us to schedule an introductory phone call.
Is a Northern New Jersey Franchise Opportunity Perfectly Positioned for You?

Is a Northern New Jersey Franchise Opportunity Perfectly Positioned for You?

What’s not to love about Northern New Jersey! It provides the best of both worlds – easy access to the hustle and bustle of New York City (practically in its backyard) and idyllic suburbia dotted with charming small towns. Even with New York City a short drive away, you don’t need to leave Northern New Jersey for great dining and cultural experiences – it has so much to offer! This BirthdayPak hot spot is ideally situated to bring together local upscale businesses and their best customers through our unique gifting program. And it’s just waiting for the right sales-focused entrepreneur who can hit the ground running with this high-potential franchise opportunity in Northern New Jersey.

Northern New Jersey: An Economic Powerhouse

Northern New Jersey is certainly living up to its state motto, “Liberty and Prosperity.” This economically prosperous area is home to the top retail zip code in the United States (Paramus, 07652), which generates more than $6 billion in retail sales annually. It’s financial district in Jersey City has been dubbed “Wall Street West.” The state is also a leader in pharmaceutical, technology and bioscience industries.

New Jersey: Densely Populated with High Income

It may be the 4th smallest state, but New Jersey is the most densely populated. Northern New Jersey is part of the New York metropolitan area with 20.3 million people. Most areas in Northern New Jersey are seeing a surge in population growth, especially around the I-95 corridor, and the suburbs are booming.

The great economy and dense population make New Jersey the second wealthiest state in the U.S. The median household income was $80,088 in 2017, nearly $20,000 higher than the median U.S. household income. Personal income rose 3.2% in 2017, ahead of the U.S. average of 2.6% (adjust for inflation). Northern New Jersey is a prime area for BirthdayPak, which targets affluent women with a disposable income.

Culinary Treasures Abound in Northern New Jersey

Many restaurants partner with BirthdayPak, therefore a vibrant food scene is a must-have in a BirthdayPak hot spot. The state is filled with great places to eat and drink, and 5 of the 8 of Zagat’s top-rated Jersey restaurants are in Northern North Jersey. Forbes also lists 5 Northern New Jersey restaurants Worth Leaving New York City For. And the list surely doesn’t stop there!

Restaurants help power the state’s economy. According to the National Restaurant Association, there were 19,050 eating and drinking establishments and total sales were estimated at 18.1 billion in New Jersey in 2018. Last year, food service jobs totaled 348,300 and provided 8% of employment in the state. That’s expected to grow by 6.9% by 2029.

Northern New Jersey: A Perfect Area for a BirthdayPak Franchise

Northern New Jersey and BirthdayPak are a perfect match. Now, we just need our next successful franchise owner to bring this top-notch gifting program to businesses and consumers so they can celebrate their next birthday with BirthdayPak! For more information, start with these top 10 articles and get a peek into the life of a franchise owner. Connect with us to start the conversation and your new career path!

A Week in the Life of a BirthdayPak Franchise Owner

A Week in the Life of a BirthdayPak Franchise Owner

What is a typical week like in the life of a BirthdayPak franchise owner? The great thing is that no two franchisees are the same – we have husband/wife teams, a team of three, solopreneurs and owners who have a full-time job or other pursuits and manage their franchise as well. While situations are different and responsibilities may vary, similar threads run through the everyday life of a BirthdayPak franchise owner. One of our most veteran franchise owners, Lorie Marrella and Megan Cavanaugh, franchise owners of BirthdayPak of Delaware Valley in Pennsylvania, and one of our newest franchise owners, Dawn Zepeda, BirthdayPak franchise owner of Las Vegas, give us their take on the rewards and challenges of BirthdayPak franchise ownership.

Flexibility All Around

BirthdayPak offers a business model that can either be a supplemental income or a full-time career. The flexible hours can be worked around family life. For example, Lorie is a primary caretaker for her 95-year-old father-in-law and manages BirthdayPak around his schedule. Megan works a full-time job and completes her work for BirthdayPak at night and other times as needed. They have a full-time sales person, Vincent Talluto, who is responsible for day-to-day prospecting and client relations. Coming from Corporate America where she worked well beyond the 9-5, Dawn notes the huge difference that having a flexible schedule plays in her life now as a franchise owner.

Routines Rule

A typical week in the life of a BirthdayPak franchisee is much like a mosaic. You often need to move the tiles around until they fit, and routines can be the glue that holds them all together. As her weeks have become busier, Dawn says, “defining your schedule and knowing your deadlines are key.” Planning out your day and being aware of what tasks need to recur are all part of being a franchise owner. 

For example, Lorie says, “I try to go out twice a week on sales calls with Vincent and I meet Megan once a week for lunch to discuss business. Each day while my father-in-law naps, I start planning and mapping out the next day’s sales calls for Vincent. Then I do some customer outreach via email or phone to check in. I answer any customer inquiries and send out prospect letters.” Lorie picks up her workday again around 10 p.m. to continue client prospecting/communication and sending emails to Vincent for sales calls.

Whether you thrive on routine or need flexibility each day to move around the pieces (or both), BirthdayPak puts you in control of your schedule.

You Get What You Give

It can be as simple or as hard as you want to make it. The more effort you put in, the more you get in return,” says Megan. Lorie and Megan have a mature market with 13 zones, so extra creativity is required to make BirthdayPak stand out. Dawn is new to sales and has a brand-new market where most businesses have never heard of BirthdayPak. The solution is the same to both challenges: They all work incredibly hard, exude passion for the product and keep clients happy. “The clients and recipients see it and appreciate BirthdayPak as much as you do,” says Megan.

Learn What Works

BirthdayPak franchise owners are frequently evaluating so that they can learn what is working and what isn’t. It can be as simple as keeping up with admin work daily and staying focused to specific areas of town when prospecting, as Dawn tries to do. Or it can mean shifting to a team-based approach, as was the case with Lorie, Megan and Vincent, and recognizing each person’s strengths to run the business as efficiently as possible. This led to Vincent primarily focusing on the face-to-face sales meetings, Lorie prospecting and coordinating with Vincent and Megan working behind the scenes to manage contracts, marketing and accounting. The trio describes themselves as a “fine-tuned machine”. Dawn was able to hit the ground running after her training. All of this was possible because they each stepped back and took stock of their situations.   

At the End of the Day…

It’s about you – your dreams, what you want to accomplish and deciding the best path to take. And finding a franchisor that’s a perfect fit – one that supports franchisees in every way possible, provides training and continual guidance. Megan and Lorie sum it up: “We truly believe that good experiences only come with supported, innovative, invested, and dedicated franchisors like BirthdayPak. Owning a franchise under BirthdayPak allows us to be creative in how we grow our business but also allows us to lean on corporate for support and guidance.

BirthdayPak is a national brand as a direct result of our franchise owners going above and beyond, day after day, week after week. The outcome has a multiplier effect – franchise owners succeed and grow, we help small businesses bring in new customers, and most importantly, more than one million women receive special birthday wishes and celebrate life’s memorable moments. To learn more about this unique business opportunity, let’s connect or call us at 1-888-680-7554.