What Does It Mean to Have a Proven Business Model?

What Does It Mean to Have a Proven Business Model?

When you invest in a franchise, you’re investing in a “proven business model.” But what exactly does that mean, and does every franchise have it? Can it be assumed that a well-established franchise has a proven business model? It’s not always that simple, and not all franchises are created equal. We examine the elements that form a proven business model and set franchise owners up for their best chance at success.

Proven Track Record with Years of Growth and Success

A franchise with a proven business model has a business plan that has been proven time and again. The franchisor can show years of growth and the potential of your investment. Having years of experience typically means the franchise has worked out any kinks in the system so that you can replicate the success as quickly as possible. Much of this information will be revealed during the due diligence process and is available in the Franchise Disclosure Document.

Brand Success and Recognition

A strong brand presence and recognition as an industry leader is a characteristic of a franchise with a proven business model. This status is typically attached to established franchises and can bring customers and profits more quickly. But younger, emerging franchises should not be discounted in this area. If the emerging franchise has strong brand guidelines, a customer-centric approach and differentiates themselves well from the competition, they could be a strong brand in the making. 

A Plan and Goals for a Sustainable Future

A vision, plan and goals keep a franchise focused so they can see ever greater success in the future. They have a comprehensive business and marketing plan, complete with a system and tools. This allows the franchise to keep all involved focused and accountable to execute on the goals and fulfill the vision. Successful franchises ensure that relevant information is communicated on a consistent basis, typically weekly, monthly or quarterly. After all, change is constant, and franchises have to be responsive and goals tweaked to stay current.

Comprehensive Training and Support

One thing is for certain: A franchise with a proven business model must be committed to support. Support can include materials, onboarding and training, and ongoing guidance. A knowledgeable corporate staff that is responsive and provides answers quickly is essential. A franchise with a proven system has that next level of support to depend on when challenging situations arise. It has the infrastructure in place to set goals, create plans and develop strategies with franchise owners.

A Positive Company Culture

While growth and success are the tangible outcome of a proven business model, the franchise’s culture is the all-important “behind the scenes” element. A positive company culture develops the brand and lays the foundation for the franchisor-franchisee relationship. When values and beliefs align, commitment to the goals takes hold and success begins.

Looking for a Franchise with a Proven Business Model? You’ve Found One!

BirthdayPak not only has a proven business model, but a unique one! We send one million birthday wishes annually to women across the country through a one-of a kind gifting program. In turn, local businesses see increased sales with new and repeat business. This franchise opportunity opens up a path to success for franchise owners.

BirthdayPak has a proven business model and is available for expansion in these high-potential markets. We’re looking for sales-driven entrepreneurs who are passionate and ready to partner with us for success. For more information, contact us at 1-888-680-7554 or schedule a call.

Looking for an Exciting Franchise Opportunity in the Midwest? Consider this BirthdayPak Hot Spot!

Looking for an Exciting Franchise Opportunity in the Midwest? Consider this BirthdayPak Hot Spot!

What do these three things have in common: Rock ‘n’ Roll, LeBron James and Lake Erie? If you guessed Cleveland, you’re right! While Cleveland is all of these things, it’s so much more. It’s a city reinventing itself and a great place to start a business. Cleveland is a culinary mecca with a rising food scene. And soon, it will be home to the BirthdayPak gifting program that brings together local, upscale businesses with their best customers. See why Cleveland is an ideal hot spot that will place BirthdayPak on the map.

Cleveland: From Rustbelt City to Resurgence

After decades as a rustbelt city, Cleveland is on the cusp of a resurgence. The area is booming as new businesses and industries thrive and it’s attracting young professionals. In fact, Cleveland ranks among the top 10 cities with a dramatic increase in college-educated millennial residents. And from 2011-2015, $8 billion was invested in new development.

Cleveland prides itself on a distinct history of manufacturing and the innovation that has sprung from it. The economy of the Cleveland metropolitan area is diverse, with industries including healthcare, banking, finance, education, insurance, and technology. In fact, 8 Fortune 1000 companies are headquartered in Cleveland. As a major city, Cleveland is the second largest metro area in Ohio and 33rd most populous in the United States with more than 2 million residents.

A Great American Food City

Cleveland’s diversity is reflected in its art, culture and, of course, food. While well-known for polish cuisine, Cleveland also rivals the best for ethnic, trendy and upscale restaurants. Iron Chef Michael Symon, who hails from Cleveland, and other prominent chefs, catapulted the city into the culinary limelight. Accolades include being ranked by TIME as the 7th best food city in the country. Travel + Leisure readers also ranked Cleveland 7th out of 20 in a listing of America’s Best Cities for Foodies in 2015.

Restaurants Contribute to the Ohio, Cleveland Metro Economies

What impact do restaurants have on the local economy? Consider these statistics for the state of Ohio: More than 22,500 eating and drinking establishments had estimated sales of $24.2 billion in 2018. Restaurant and food service jobs amount to 10% of employment with 585,000 jobs in 2019. That’s expected to grow by 9.1% by 2029. With Cleveland as a major metro area and culinary center in Ohio, this industry in particular is a boon to the local economy.

Why Invest in a BirthdayPak Franchise in Cleveland?

It’s clear – Cleveland’s strong economy provides a solid foundation for a business to grow and thrive. The city’s nationally-acclaimed food scene is hot. This combined with a proven model at BirthdayPak provide you with the skills and flexibility to launch your business. Want to learn more about this exciting, high-potential franchise opportunity in Cleveland, Ohio? Start with these 10 articles and contact us to take the next step to your new career.

What Makes a Strong Franchise Brand?

What Makes a Strong Franchise Brand?

Many factors can give insight into the strength of a franchise: Number of locations, good financials and how much it’s grown. But one of the most important components of a strong franchise is sometimes overlooked: The brand. It says everything about the customer experience and how the franchise is perceived. A strong brand is a good indication of happy customers and franchise owners. If the brand is widely recognized, it creates trust and loyalty. And when a franchise is recognized by external organizations, it’s further validation of a strong brand. We look at what makes BirthdayPak an award-winning franchise and how excellent support elevates a brand.

Recognition as a Top Franchising Option

BirthdayPak has been consistently recognized as a top franchising option. While we are honored, we know it’s a team effort. With multiple franchises open across the United States, our franchise owners help make the BirthdayPak brand what it is today. The continued trust in our gifting platform builds from our one million annual BirthdayPak recipients and hundreds of business partners! Over the last year, we have been awarded with these prestigious franchising honors:

“Best of the Best” in Entrepreneur Magazine’s Franchise 500®: This listing is one of the most competitive rankings and an invaluable resource for potential franchise owners. BirthdayPak is proud to be #183 on the list and named #1 Franchise in the Advertising Services category for outstanding performance in areas including unit growth, financial strength and stability, and brand power.

Entrepreneur Magazine’s Top New Franchise and Top New Brand: For the third consecutive year, BirthdayPak has been recognized as a Top New Franchise! In addition, BirthdayPak has moved up the list to #5 out of 100 Best Newbies, being recognized as one of the strongest brands that have franchised for five years or less.

Franchise Dictionary Magazine’s Top 100 Game Changer: This recognition celebrates brands that are making a difference. To be considered among hundreds of franchise businesses, a franchise had to meet the following criteria:

  • Fill a niche in the market
  • Raise the bar on service
  • Help the community
  • Create opportunity for aspiring business owners
  • Turn heads with a unique product

FranchiseHelp’s 2019 Franchise Awards: BirthdayPak recently ranked #5 out of 20 in the first ever top 20 franchise rankings presented by FranchiseHelp.  In addition, BirthdayPak won a silver award for fastest growing franchise and a bronze award for top-performing emerging franchise. 

Support Behind a Strong Franchise Brand

While awards and accolades are reassuring, you should also look for a franchise that has a strong support system. An excellent support system contributes to trust that underpins a strong brand. Franchise owners have faith that the franchisor will provide them with the tools, resources and support to run their business well.

BirthdayPak provides top notch support, and this sets us apart from other franchise brands. Every new owner has training at the corporate office in Springfield, Pennsylvania and onsite training in your franchise territory. We also provide continual support once your franchise is up and running. In addition, our community of franchise owners rely on each other for advice and guidance.

Invest in a Strong Franchise Brand

A strong brand is an important element when buying a franchise. It signals a good reputation and is typically more established, reducing some of the risk of franchise ownership. However, a due diligence process is key when considering franchise options.

At BirthdayPak, we’re looking for franchise owners in these available markets to help us achieve even greater success, together! For more information, contact us.

The Newest BirthdayPak Franchise Hot Spot: Chicago!

The Newest BirthdayPak Franchise Hot Spot: Chicago!

Chicago truly has it all! It’s easy to see why so many are drawn to the area with world-class dining experiences, culture and history, and a strong economy – to name a few. Just as Chicago is perfectly positioned on the shores of Lake Michigan, it is also a perfect location for a BirthdayPak franchise! Chicago is filled with local upscale businesses that are looking for a unique way to connect with their best customers. And the BirthdayPak gifting program is ready to deliver! Are you a sales-focused entrepreneur looking for a high-potential franchise opportunity in Chicago? Learn how Chicago has everything needed for a successful BirthdayPak franchise.

Chicago: A Great Place to Live and Work

Chicago is home to 9.5 million people, making it the third largest metro area in the U.S. The median household income was $68,403 in 2017, more than $8,000 greater than the U.S. median household income. And of the 100 richest towns in the U.S., 11 in the Chicago area made the list. As BirthdayPak markets are prime in densely populated areas with affluent women, the Windy City checks all of our boxes.

Chicago also has a thriving business community. More than 400 major corporations have headquarters in Chicago, including 36 in the Fortune 500. A diverse number of industries make up the job market, including finance and business sectors, engineering, healthcare, government, pharmaceuticals and transportation. Chicago’s economy is so strong, it’s equivalent to the 20th largest world economy, just ahead of the economic output of Switzerland.

An Internationally-Renowned Culinary Scene

Chicago is so much more than hot dogs and deep-dish pizza. The city is not just a standout in the nation – it has also received the world’s attention with Michelin-starred and James Beard award-winning restaurants. The accolades have stacked up to make it one of the best food cities in the country. In 2017, Bon Appétit named Chicago its Restaurant City of the Year and Condé Nast Traveler’s Reader’s Choice Awards ranked it #1 city of the year, largely due its food scene. Chicago has been host city to the annual James Beard awards ceremony, which will continue through 2027. These are just a few reasons Chicago ranked #3 in Zagat’s 30 Most Exciting Food Cities in America.

Restaurants Boost the Illinois, Chicago Metro Economies

When it comes to industries that have a significant impact on the economy, we can’t forget about the restaurant industry. Illinois has more than 25,000 eating and drinking establishments that brought in estimated sales of $18.1 billion in 2018. And nearly 600,000 food service jobs make up 10% of employment in the state. That’s expected to grow 7.7% by 2029. The majority of these numbers can be attributed back to the Chicago metro area, which comprises approximately 75% of the Illinois population.

A BirthdayPak Franchise Opportunity and Chicago: Perfect Together

Chicago really does have it all, especially for a BirthdayPak franchise. A strong economy, great food scene for BirthdayPak recipients to experience and business partners that can cultivate their most loyal customers. Now we’re looking for a franchise owner who is a good fit for BirthdayPak and can bring this top-notch gifting program to Chicago! For more information, start with these top 10 articles and get a peek into the life of a franchise owner. Connect with us to start the conversation and your new career path!

Are Franchise Owners Entrepreneurs, Too? Yes…Here’s Why

Are Franchise Owners Entrepreneurs, Too? Yes…Here’s Why

When you think of an entrepreneur, what vision comes to mind? Is it of someone who developed an innovative idea and starts a business from the ground up? Owners of startups are clearly entrepreneurs, but what about franchise and small business owners? Apparently, some debate exists about whether franchise owners (in particular) fit the definition of an entrepreneur since they didn’t come up with the original business concept. While there are key differences between startup and franchise owners, we believe they share many more similarities – making them both entrepreneurs. We take some commonly-held beliefs about entrepreneurs and apply them to franchise owners.

Entrepreneur, Defined and Expanded

At BirthdayPak, we have a broader view of entrepreneurship, and believe all business and franchise owners are entrepreneurs. The dictionary definition of an entrepreneur is “a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk.” This precisely describes franchise owners. They manage all aspects of their business, from hiring and operations to sales and prospecting. Franchise owners have all of the characteristics of an entrepreneur, including passion, initiative and the willingness to take on risk.

Entrepreneurs Think About the Big Picture

Entrepreneurs have to manage the day-to-day aspects of the business, but they also have to think about the big picture. BirthdayPak franchise owners are encouraged to think about the larger organizational goals and their important contributions to them. They bring new ideas through collaboration and think long-term about the future direction of the company. At the franchise level, this may also mean opening new mailing zones, hiring staff and planning for the next day, week, month and year.

Entrepreneurs Take Risks – Or Do They?

Do you think franchise owners play it safe because they have a rulebook to follow and support? Franchising may be more of a calculated risk, but there is always some risk with any investment. And the risk may be greater with an emerging, less established franchise. Even if the franchise is well-known and operating with a proven model, building and growing a business comes with challenges and requires hard work. The opposite point also can be made – entrepreneurs are risk-adverse. Before starting a new venture, they fully understand the risk and potential returns and conduct thorough research and due diligence.

Entrepreneurs Are Passionate

This statement is 100% true of business owners, and BirthdayPak franchise owners are some of the most passionate people you’ll meet! They believe in the product, get excited about it, and this passion spills over to our business partners and communities. Their passion drives them forward – and adds to the persistence, collaboration and dedication needed to bring success.

Ready to Be an Entrepreneur?

Whatever your idea of an entrepreneur – did we describe you? If you’re always thinking about the next big idea, a goal-setter, dedicated and passionate, then entrepreneurship within a franchise system may be right for you. Start with the Top 10 Articles for Potential Franchise Owners and contact us to schedule an introductory phone call.