It’s the largest city in New England and one of the oldest cities in America. Vibrant, diverse and steeped in a rich history and culture. This city possesses top tier schools, innovative employers and cutting-edge medicine and technology. We’re talking about none other than Boston, Massachusetts! The metro area, home to nearly 5 million people, is the 10th most populous in the nation. Steady job growth and a high quality of life rank it among the best places to live and retire in the country, according to U.S. News & World Report. And wherever you go in the Boston metro area, dynamic dining experiences abound that reflect its unique culinary characteristics. These are just a few reasons this BirthdayPak franchise hot spot has great potential as a business opportunity.
Boston: A World-Class Culinary Destination
Boston is a prime location on the sea and close to local farms, giving way to a unique and sophisticated culinary landscape. While seafood is a staple, Boston’s diverse neighborhoods offer eclectic menus. In Boston, food is more than a social interaction, but an experience with market tours, wine tastings and cooking classes. Boston restaurants also brought big names from the celebrity chef world – Mario Batali, Michael Mina and Giovanna Huyke – and a host of James Beard award and reality show finalists. These are reasons Boston ranked #14 in Zagat’s 30 Most Exciting Food Cities in America in 2017.
Restaurants Are a Boon to the Massachusetts, Boston Metro Economies
Eating and drinking establishments in Massachusetts number nearly 16,000, and communities across the state benefit given the important role restaurants play in the economy. More than 349,000 food service jobs provide 9% of employment in the state and that’s expected to grow by 7.7% by 2029. Sales in Massachusetts’s restaurants were estimated at $18.7 billion in 2018. With 70% of Massachusetts population in the Boston metro area, this is a significant impact to the state and local economies.
Median Household Income Is Rising in Boston
The latest 2017 census estimate numbers show that the U.S. median household income is $61,372, a 1.8% increase over 2016. And the Boston metro area has a much higher median household income level at $85,691, which has been on an upward trend. Boston has the 3rd highest median household income level in the U.S. of the 25 most populous metro areas. The economic outlook for the Boston metro area is positive with sustainable growth projected in future years.
Growing household income usually means an increase in discretionary spending. This bodes well for the restaurant industry where baby boomers and millennials are spending a large portion of their food dollars, 40% and 44% respectively, on dining out.
Is a Boston, Massachusetts Business Opportunity Right for You?
The strong and growing economy in an already prosperous area and a vibrant restaurant scene lay the foundation for a successful BirthdayPak franchise opportunity in Boston. BirthdayPak’s tasteful birthday gifting program for affluent women brings trackable marketing to the best restaurants and upscale businesses in the community. If you’re a sales-minded, aspiring entrepreneur in the Boston area, start the conversation and connect with us!
A new BirthdayPak hot spot is Atlanta, Georgia and it’s easy to see why. This vibrant and exciting city is the third fastest-growing metro area in the U.S. and home to 5.8 million people. It is expected to bump Philadelphia and assume the position of 8th largest metro area by 2022 (currently in 9th place). This city has many metrics trending in the right direction – population, job and household income growth, to name a few. Atlanta also has a buzzing foodie scene with diverse offerings that bring a distinct culinary experience. As restaurants are often the hub for celebrations, Atlanta’s reputation as a “foodie city” bodes well for a BirthdayPak business opportunity in this market.
Traditional Southern Food and So Much More
Atlanta transcends its southern fried food stereotype and has a diverse mix of globally influenced restaurants, reflecting this multicultural city. And it’s getting noticed and the recognition it deserves. CNN calls Atlanta the American South’s new foodie capital, it secured the 5th spot on Southern Living’s 2019 list (up 3 spots from its ranking in 2018) and Atlanta was named one of the most exciting food cities in the U.S. by Zagat in 2017. That same year, 15 James Beard semifinalists also hailed from Atlanta, rounding out its accolades.
This Southern capital has been referred to a culinary paradise with something for everyone. From fine dining to favorite local establishments, farm-to-table is a way of life and a constant source of inspiration. The restaurant scene focuses on sustainability, diversity and innovation to form a distinct culinary identity.
Restaurants Have a Significant Impact on the Georgia, Atlanta Metro Economies
With more than 18,000 establishments in Georgia, restaurants play an important role in the economy. More than 488,000 food service jobs provide 11% of employment in the state and that’s expected to grow by 14% by 2029. Sales in Georgia’s restaurants were estimated at $22.9 billion in 2018. These statistics are significant for the Atlanta metro area since it makes up 45% of the entire state’s population.
A Unique Franchise Opportunity Matches a Unique Food Scene in Atlanta
Are you looking for a business opportunity in Atlanta, Georgia that has incredible income potential? Bring BirthdayPak to Atlanta and be your own boss! The growing market helps set you up for success, as does BirthdayPak with a proven, one-of-a-kind business model. The Atlanta market has 20 mailing zones available. BirthdayPak can help highlight the many gems in Atlanta’s unique and diverse culinary space, driving ideal customers to celebrate life’s memorable moments.
If you are sales-focused, hardworking and have a strong network, you have many of the skills and traits needed for franchise success. To learn more, start with these 10 articles and see if you have the personality for franchise ownership. We invite you to start the conversation and schedule a call.
It can be difficult to find a career that provides flexibility during work hours to spend more time with children or care for aging parents. Difficult, but not impossible. If you’re dreaming of an opportunity that strikes an ideal work-life balance, franchise ownership at BirthdayPak can help make that dream a reality. As a franchise owner, you get the best of both worlds – professional fulfillment and the ability to build your schedule around your family. Our working parents discuss how franchise ownership provides flexibility and other benefits that improve family life.
You Set Your Priorities and Schedule
Establishing your priorities and working around them is a key benefit to franchise ownership at BirthdayPak. Because there are a host of reasons that your family needs you – kids get sick, parents need to be taken to appointments or you never want to miss another important life event again. However, more than half (56%) of working parents say it is difficult to balance the responsibilities of their job and that of their family. And nearly half (47%) are part of the “sandwich generation” – having a parent age 65 or older and still supporting a child.
As opposed to a conventional job, franchise ownership can provide personal freedom with hours that suit you and all the roles you need to fulfill in life. As an example, Lisa Linkowsky, BirthdayPak franchise owner of central New Jersey and Bucks County, says: “I am able to be mom as soon as the school bell rings for pick up, and then later that night I can assume my BirthdayPak role and plan out the next day or finish up from earlier in the day.” She values her flexible schedule to help her parents and in-laws as well.
Brandon Baltz, BirthdayPak franchise owner of Indiana, Kentucky and Ohio, also has a number of people who depend on him at all hours of the day. “I don’t miss games or practices anymore and can assist with the crazy schedules of having 6 kids and a grandchild. I have also been available to help with the appointments and care needs of my ailing mother-in-law as she battles terminal cancer,” he says.
You Have More Quality and Quantity of Time
Once a BirthdayPak market is built out, much of the franchise operations work can be completed remotely, so you can be available to your family when needed and get back to work wherever you have a Wi-Fi connection. This arrangement provides Brandon Baltz and his family more opportunity to travel. Working remotely also shaves off the 2- to 3-hour daily commute he had when working in corporate America. This means Brandon now has an extra 2-3 hours a day to spend quality time with his family, such as playing 9 holes with his youngest daughter.
You Model a Healthy Balance of Work and Family
By virtue of your children spending more time with you and observing business duties conducted at home, you can model the value of hard work and work-life balance when you own a franchise. And it can begin to inspire the many possibilities that lie ahead for their future career. “I’m proud to show my kids that people can build a profession for themselves. I love to talk work around them so that they can start to imagine what they might create for themselves one day,” said Betsy Pierre, BirthdayPak franchise owner of Minnesota.
Become a BirthdayPak Franchise Owner
“When I became a BirthdayPak franchise owner, I was able to keep the flexibility, increase my schedule and maintain being a mom as a priority,” says Lisa Linkowsky. “This is priceless!”.
Let’s face it – your personal life doesn’t happen conveniently outside of the 9-5 workday. Whatever your priorities, at BirthdayPak you have the freedom to set your own work hours so you can enjoy the flexibility you need for anything life brings. To find out how becoming a BirthdayPak franchise owner puts you in charge of your schedule, set up a call with us!