Coming Soon…BirthdayPak of Atlanta

Coming Soon…BirthdayPak of Atlanta

BirthdayPak recently welcomed Howard Katz as the new owner of BirthdayPak of Atlanta.  Howard has been an Atlanta resident for almost 13 years and a business owner for more than 15 years.

I had been looking for an opportunity to own a franchise for the past two years.  When I was introduced to the BirthdayPak concept, it appealed to me instantly and I love the brand.  There’s such great potential for BirthdayPak in the Atlanta market, so this is a natural fit,” says Howard.

Along with Howard’s previous business ownership experience, he has an extensive background in consulting, marketing, and management.  Howard is looking forward to introducing BirthdayPak to the local businesses and community members in Atlanta. 

Since its inception in 2009, BirthdayPak has delivered more than 4.5 million “happy birthday” greetings in the mail.  This translates to nearly $360,000,000 in gift cards that have been sent to BirthdayPak recipients over the past 10 years!  That’s a significant amount of birthday gifts!

The BirthdayPak marketing platform drives birthday celebrations to participating upscale businesses, such as restaurants, day spas and boutiques, from their best potential customers.  The beautifully printed and mailed “birthday gift” features gift cards from this exclusive group of businesses in the community.  The women who receive BirthdayPak have discretionary income and are about to celebrate their birthday, a proven trigger for consumer spending.

More than just birthdays, BirthdayPak has sent millions of emails to recipients with high deliverability and open rates, keeping consumers engaged during the year and encouraging repeat visits to the participating businesses.  The BirthdayPak business model has a history of positive performance and extremely high client retention rates.  The above average response rates, and additional branding opportunities through a digital experience, provide a winning combination. 

BirthdayPak continues to expand nationwide through franchising and has been recognized by Entrepreneur magazine as the #1 franchise in Advertising Services category.  If you, or someone you know, has an interest in learning more about this exciting business opportunity, please visit www.BirthdayPakFranchise.com.

BirthdayPak of Southwest Florida Announces New Owners

BirthdayPak of Southwest Florida Announces New Owners

BirthdayPak is thrilled to announce that the Southwest Florida market is now owned and operated by the newest BirthdayPak franchise owners, Todd and Licet Mulholland.  Todd and Licet have lived in the Naples area for more than 25 years and have been involved in numerous volunteer opportunities including the CCA FL STAR Fishing Tournament which gives away up to $100,000 in youth scholarships.

“We had been looking for a business and were seriously considering a franchise, mostly due the support and proven operating systems that they offered over just starting a business from scratch.  We had looked at various other franchises before BirthdayPak, but none of them seemed to be a good fit for us,” says Todd.  Prior to becoming a BirthdayPak franchise owner, Todd was investing in real estate and rehabbing properties with a partner, but he was looking for an opportunity that would allow him to interact with more people. 

We had put our search on hold and had kind of given up on a franchise, but then we heard about the BirthdayPak opportunity,” says Licet.  Licet has 15 years of experience as a project accountant in the construction industry.  “We are excited about the opportunity that BirthdayPak offers us to partner with local businesses and assist them in increasing their revenue while having fun doing it. We really like that we aren’t tied to a desk and have the ability to get out into our community, meet new people and form a true partnership with them that will be a win for both of us. The flexibility BirthdayPak offers us will allow us to attend our girls’ sporting and school events and continue our community involvement.”

BirthdayPak has grown significantly from a single market in southeastern PA to having multiple markets across the United States.  Since its inception in 2009, BirthdayPak has delivered more than 4.5 million “happy birthday” greetings in the mail.  This translates to nearly $360,000,000 in gift cards that have been sent to BirthdayPak recipients over the past 10 years!  That’s a significant amount of birthday gifts!

The BirthdayPak marketing platform drives birthday celebrations to participating upscale businesses, such as restaurants, day spas and boutiques, from their best potential customers.  The beautifully printed and mailed “birthday gift” features gift cards from this exclusive group of businesses in the community.  The women who receive BirthdayPak have discretionary income and are about to celebrate their birthday, a proven trigger for consumer spending.

More than just birthdays, BirthdayPak has sent millions of emails to recipients with high deliverability and open rates, keeping consumers engaged during the year and encouraging repeat visits to the participating businesses.  The BirthdayPak business model has a history of positive performance and extremely high client retention rates.  The above average response rates, and additional branding opportunities through a digital experience, provide a winning combination. 

BirthdayPak continues to expand nationwide through franchising and has been recognized by Entrepreneur magazine as the #1 franchise in Advertising Services category.  If you, or someone you know, has an interest in learning more about this exciting business opportunity, please visit www.BirthdayPakFranchise.com.

BirthdayPak Awards Best Franchise Owner of 2019 and Other Accolades

BirthdayPak Awards Best Franchise Owner of 2019 and Other Accolades

In honor of the 10-year anniversary of BirthdayPak, the corporate team celebrated with an awards presentation to recognize franchise owners who “deliver wow.” 2019 has been a successful year with many outstanding BirthdayPak franchises spanning from coast to coast. The awards honor those exemplary individuals who exemplify the core values, demonstrate top-notch sales skills and have a proven track record of strong leadership skills.

Awards Honor Excellence and Demonstration of Core Values

Selected by members of the corporate team, the following awards were presented by Mark Neujahr, National Director of Sales & Training at BirthdayPak, during a recent teleconference.

Spirit Award

The spirit award was presented to franchise owners who are passionate about BirthdayPak and success of the company, exhibit core values, and motivate and mentor other franchisees. They also actively collaborate and support fellow franchise owners and are always looking for ways to help themselves and others succeed.

BirthdayPak Spirit Award Winner: Lisa Linkowsky (BirthdayPak of Bucks County & Central NJ)

BirthdayPak Spirit Award Runner Up: Dawn Lynn (BirthdayPak of Las Vegas)

BirthdayPak Spirit Award Honorary Mention: Suzanne Davis (BirthdayPak of Southeast Florida)

Sales Awards

Two sales awards were presented, one for most new restaurants sold and one for most new advertisers sold, over a 12-month period.  The winners of these awards exhibited dedication and hard work to meet their sales goals.  Since restaurant gift cards are so well received by the recipients of BirthdayPak, an award was created that focused on this category in particular. 

Most Advertisers Sold: Kerry Neujahr (BirthdayPak of Orlando) & Brandon Baltz (BirthdayPak of Indiana)

Most New Restaurants Sold, 1st Place: Kerry Neujahr (BirthdayPak of Orlando)

Most New Restaurants Sold, 2nd Place: Lorie Marrella & Megan Cavanaugh (BirthdayPak of Delaware Valley)

Most New Restaurants Sold, 3rd Place: Brandon Baltz (BirthdayPak of Indiana)

Best New Franchise 2019 Award

The attributes the leadership team looked at were strong performance out of the gate, exhibits core values, follows all suggested best practices and is eager to learn more, consistently meets deadlines and delivers results,” said Mark.

Best New Franchise 2019: Dawn Lynn (BirthdayPak of Las Vegas)

Best Franchise 2019 Award

The Best Franchise award recognizes those franchise owners who stand out as leaders and have achieved personal success within their market. They exhibit the BirthdayPak core values and follow all suggested best practices and create new ones. They have a can-do attitude and show perseverance, while consistently meeting deadlines and delivering results.

Best Franchise 2019 Winner: Lorie Marrella & Megan Cavanaugh (BirthdayPak of Delaware Valley)

Best Franchise 2019 Runner Up: Kerry Neujahr (BirthdayPak of Orlando)

Best Franchise 2019 Runner Up: Lisa Linkowsky (BirthdayPak of Bucks County & Central NJ)

After announcing the Best Franchise of 2019 winner, Mark provided commentary on what made Lorie Marrella and Megan Cavanaugh stand out, “You have a lot of zones, and you’ve always been creative and open-minded. You did a phenomenal job with the win back program, working with our marketing team. You’re pushing the envelope and always contributing and reaching out to other franchisees. You’re a great role model and this is well-deserved.”

Paul Berman, CEO of BirthdayPak, provided final remarks: “We have a great team and I’m very lucky to work with all of you. Let’s have another fantastic year in 2020 and keep celebrating life!

Award-Winning Franchise Owners, Award-Winning Franchise

These awards celebrate BirthdayPak franchise owners, and also show how BirthdayPak is committed to the success of our franchise owners. We recognize their contributions and how they play a part in furthering BirthdayPak as a strong, award-winning brand. For more information on franchise opportunities, contact us at 1-888-680-7554.

Teamwork Makes the Dream Work

Teamwork Makes the Dream Work

One of the greatest things about owning a BirthdayPak franchise is the flexibility it provides. The flexibility to abandon the 9-5 and create a workday around your life. The flexibility to build your business how you prefer – solo, with a partner or eventually, with a team. It may take time, trial-and-error and lots of perseverance, but you can get there. Just ask Lorie Marrella and Megan Cavanaugh, franchise owners of BirthdayPak of Delaware Valley in Pennsylvania, and their full-time salesperson, Vincent Talluto. Their set-up is anything but typical, but it’s by design and your franchise can be too. We take a look at traits thriving partnerships share and how this “dynamic trio” is hitting all the marks.

Shared Goals and Expectations

Working for a franchise with overarching goals, a core focus and core values helps everyone see the big picture. It’s also essential for the team to have similar approaches to business and a strong work ethic. Shared backgrounds or work experience with your partner is also very helpful, as Lorie and Megan can attest. Prior to BirthdayPak, they planned fundraising events for nonprofits and ladies’ night out events. “We are both planners, very detailed and focused on tasks at hand,” says Lorie. In addition, Lorie and Vincent are brother and sister and grew up in a family business. “We know it takes hard work to run a business,” she continues.

Specialty, Yet Complementary Skills

Good partnerships often have individuals with a particular set of skills and strengths that can complement the others. For this BirthdayPak trio, they each take on duties that best suit their expertise and availability. Vincent focuses on face-to-face sales while Megan and Lorie are operating behind the scenes with contracting, marketing, client follow-up, prospecting, accounting and business responsibilities.

We each have our specialty skills and they fit perfectly into what’s needed to run the BirthdayPak franchise,” says Megan. “Much of the time, it’s a fine-tuned machine where we recognize each person’s strengths and capitalize on them to help the business run as optimally as possible.

Communication Is Key

It may go without saying, but communication between partners is one of the most essential aspects of the relationship. Communicating regularly and having open and honest dialogue about issues needs to be a top priority. Not only are they communicating with each other daily, but Lorie usually attends sales calls with Vincent twice a week and meets with Megan weekly to discuss business and updates. Vincent submits his sales notes and reviews with Lorie the next day via phone before making his sales calls. “There are definitely times where we bump our heads but have established good communication skills to get through any hiccups we incur,” says Megan.

Trust and Support

Partners need to feel a sense of support and trust that they’re in it together. “The best part about having each other, is when one of us is ‘down,’ we have each other to lean on to help pick up where needed,” says Megan. “The weight and stress of entrepreneurship is spread out and it’s a comfort.

Trust and support also come from the franchisor, and knowledge that all parties are striving toward shared success. “Owning a franchise under BirthdayPak allows us to be creative in how we grow our business, but also allows us to lean on corporate for support and guidance,” says Lorie. “We truly believe that good experiences only come with supported, innovative, invested, and dedicated franchisors like BirthdayPak.”

Success Can Be Yours, Too

All three members of the dynamic trio will tell you – whether you’re a single franchise owner in a small market or have grown your market to 13 zones in a large metropolitan area as they have – owning a franchise is hard work and requires a lot of attention up front. BirthdayPak provides the support and tools, but it’s up to you to succeed.

The benefits we receive are directly related to the hard work we put into the franchise and it’s extremely gratifying,” said Megan. “In all honesty, we weren’t expecting to love it this much, but we are fortunate to work for a product that we believe in and have a franchisor that truly believes in seeing us succeed.

To learn more about BirthdayPak franchise opportunities, please call 1-888-680-7554 or contact us.

“The Dynamic Trio”: Scheduling Work Around Life, Not the 9-5  

Megan, Vincent and Lorie
BirthdayPak of Delaware Valley

Every franchise is different, but BirthdayPak provides the freedom and flexibility to structure it around your life. For example, Lorie is a primary caretaker for her 95-year-old father-in-law and manages BirthdayPak around his schedule. Megan works another full-time job and completes her work for BirthdayPak at night and other times as needed. They have a full-time salesperson, Vincent Talluto, who is responsible for day-to-day prospecting and client relations. Vincent is able to schedule his workday around the school day to make drop off and pick up times.

BirthdayPak Welcomes New Franchisee!

BirthdayPak Welcomes New Franchisee!

BirthdayPak recently announced that Jody Daszkowski is owner of BirthdayPak of Monmouth, Middlesex, and Ocean Counties in New Jersey.  Jody is a BirthdayPak recipient and has an abundance of skills that will prove to be beneficial as she launches her new business. 

“I love receiving my BirthdayPak each year, I use every one of the gift cards! I’m excited to be able to share this excitement with even more women in New Jersey, while driving profitable birthday celebrations to the local businesses.”, says Jody.  I’ve been looking for the right business opportunity, and when I learned BirthdayPak had a market near me available, I just knew it was the right choice.”

In the past 10 years, BirthdayPak has grown significantly from a single market in southeastern PA to having multiple markets across the United States.  Since its inception, BirthdayPak has delivered more than 4.5 million “happy birthday” greetings in the mail.  This translates to nearly $360,000,000 in gift cards that have been sent to BirthdayPak recipients over the past 10 years!  That’s a significant amount of birthday gifts!

The BirthdayPak marketing platform drives birthday celebrations to participating upscale businesses, such as restaurants, day spas and boutiques, from their best potential customers.  The beautifully printed and mailed “birthday gift” features gift cards from this exclusive group of businesses in the community.  The women who receive BirthdayPak have discretionary income and are about to celebrate their birthday, a proven trigger for consumer spending.

BirthdayPak has sent millions of emails to recipients with high deliverability and open rates, keeping consumers engaged during the year and encouraging repeat visits to the participating businesses.  The BirthdayPak business model has a history of positive performance and extremely high client retention rates.  The above average response rates, and additional branding opportunities through a digital experience, provide a winning combination. 

BirthdayPak is expanding nationwide through franchising and has been recognized by Entrepreneur magazine as the #1 franchise in Advertising Services category for 2019.  If you, or someone you know, has an interest in learning more about this exciting business opportunity, please contact us.