BirthdayPak Welcomes New Franchisee!

BirthdayPak Welcomes New Franchisee!

BirthdayPak recently announced that Jody Daszkowski is owner of BirthdayPak of Monmouth, Middlesex, and Ocean Counties in New Jersey.  Jody is a BirthdayPak recipient and has an abundance of skills that will prove to be beneficial as she launches her new business. 

“I love receiving my BirthdayPak each year, I use every one of the gift cards! I’m excited to be able to share this excitement with even more women in New Jersey, while driving profitable birthday celebrations to the local businesses.”, says Jody.  I’ve been looking for the right business opportunity, and when I learned BirthdayPak had a market near me available, I just knew it was the right choice.”

In the past 10 years, BirthdayPak has grown significantly from a single market in southeastern PA to having multiple markets across the United States.  Since its inception, BirthdayPak has delivered more than 4.5 million “happy birthday” greetings in the mail.  This translates to nearly $360,000,000 in gift cards that have been sent to BirthdayPak recipients over the past 10 years!  That’s a significant amount of birthday gifts!

The BirthdayPak marketing platform drives birthday celebrations to participating upscale businesses, such as restaurants, day spas and boutiques, from their best potential customers.  The beautifully printed and mailed “birthday gift” features gift cards from this exclusive group of businesses in the community.  The women who receive BirthdayPak have discretionary income and are about to celebrate their birthday, a proven trigger for consumer spending.

BirthdayPak has sent millions of emails to recipients with high deliverability and open rates, keeping consumers engaged during the year and encouraging repeat visits to the participating businesses.  The BirthdayPak business model has a history of positive performance and extremely high client retention rates.  The above average response rates, and additional branding opportunities through a digital experience, provide a winning combination. 

BirthdayPak is expanding nationwide through franchising and has been recognized by Entrepreneur magazine as the #1 franchise in Advertising Services category for 2019.  If you, or someone you know, has an interest in learning more about this exciting business opportunity, please contact us.

A Week in the Life of a BirthdayPak Franchise Owner

A Week in the Life of a BirthdayPak Franchise Owner

What is a typical week like in the life of a BirthdayPak franchise owner? The great thing is that no two franchisees are the same – we have husband/wife teams, a team of three, solopreneurs and owners who have a full-time job or other pursuits and manage their franchise as well. While situations are different and responsibilities may vary, similar threads run through the everyday life of a BirthdayPak franchise owner. One of our most veteran franchise owners, Lorie Marrella and Megan Cavanaugh, franchise owners of BirthdayPak of Delaware Valley in Pennsylvania, and one of our newest franchise owners, Dawn Zepeda, BirthdayPak franchise owner of Las Vegas, give us their take on the rewards and challenges of BirthdayPak franchise ownership.

Flexibility All Around

BirthdayPak offers a business model that can either be a supplemental income or a full-time career. The flexible hours can be worked around family life. For example, Lorie is a primary caretaker for her 95-year-old father-in-law and manages BirthdayPak around his schedule. Megan works a full-time job and completes her work for BirthdayPak at night and other times as needed. They have a full-time sales person, Vincent Talluto, who is responsible for day-to-day prospecting and client relations. Coming from Corporate America where she worked well beyond the 9-5, Dawn notes the huge difference that having a flexible schedule plays in her life now as a franchise owner.

Routines Rule

A typical week in the life of a BirthdayPak franchisee is much like a mosaic. You often need to move the tiles around until they fit, and routines can be the glue that holds them all together. As her weeks have become busier, Dawn says, “defining your schedule and knowing your deadlines are key.” Planning out your day and being aware of what tasks need to recur are all part of being a franchise owner. 

For example, Lorie says, “I try to go out twice a week on sales calls with Vincent and I meet Megan once a week for lunch to discuss business. Each day while my father-in-law naps, I start planning and mapping out the next day’s sales calls for Vincent. Then I do some customer outreach via email or phone to check in. I answer any customer inquiries and send out prospect letters.” Lorie picks up her workday again around 10 p.m. to continue client prospecting/communication and sending emails to Vincent for sales calls.

Whether you thrive on routine or need flexibility each day to move around the pieces (or both), BirthdayPak puts you in control of your schedule.

You Get What You Give

It can be as simple or as hard as you want to make it. The more effort you put in, the more you get in return,” says Megan. Lorie and Megan have a mature market with 13 zones, so extra creativity is required to make BirthdayPak stand out. Dawn is new to sales and has a brand-new market where most businesses have never heard of BirthdayPak. The solution is the same to both challenges: They all work incredibly hard, exude passion for the product and keep clients happy. “The clients and recipients see it and appreciate BirthdayPak as much as you do,” says Megan.

Learn What Works

BirthdayPak franchise owners are frequently evaluating so that they can learn what is working and what isn’t. It can be as simple as keeping up with admin work daily and staying focused to specific areas of town when prospecting, as Dawn tries to do. Or it can mean shifting to a team-based approach, as was the case with Lorie, Megan and Vincent, and recognizing each person’s strengths to run the business as efficiently as possible. This led to Vincent primarily focusing on the face-to-face sales meetings, Lorie prospecting and coordinating with Vincent and Megan working behind the scenes to manage contracts, marketing and accounting. The trio describes themselves as a “fine-tuned machine”. Dawn was able to hit the ground running after her training. All of this was possible because they each stepped back and took stock of their situations.   

At the End of the Day…

It’s about you – your dreams, what you want to accomplish and deciding the best path to take. And finding a franchisor that’s a perfect fit – one that supports franchisees in every way possible, provides training and continual guidance. Megan and Lorie sum it up: “We truly believe that good experiences only come with supported, innovative, invested, and dedicated franchisors like BirthdayPak. Owning a franchise under BirthdayPak allows us to be creative in how we grow our business but also allows us to lean on corporate for support and guidance.

BirthdayPak is a national brand as a direct result of our franchise owners going above and beyond, day after day, week after week. The outcome has a multiplier effect – franchise owners succeed and grow, we help small businesses bring in new customers, and most importantly, more than one million women receive special birthday wishes and celebrate life’s memorable moments. To learn more about this unique business opportunity, let’s connect or call us at 1-888-680-7554.

Franchise Ownership Provides Flexibility for Family Life

Franchise Ownership Provides Flexibility for Family Life

It can be difficult to find a career that provides flexibility during work hours to spend more time with children or care for aging parents. Difficult, but not impossible. If you’re dreaming of an opportunity that strikes an ideal work-life balance, franchise ownership at BirthdayPak can help make that dream a reality. As a franchise owner, you get the best of both worlds – professional fulfillment and the ability to build your schedule around your family. Our working parents discuss how franchise ownership provides flexibility and other benefits that improve family life.

You Set Your Priorities and Schedule

Establishing your priorities and working around them is a key benefit to franchise ownership at BirthdayPak. Because there are a host of reasons that your family needs you – kids get sick, parents need to be taken to appointments or you never want to miss another important life event again. However, more than half (56%) of working parents say it is difficult to balance the responsibilities of their job and that of their family. And nearly half (47%) are part of the “sandwich generation” – having a parent age 65 or older and still supporting a child.

As opposed to a conventional job, franchise ownership can provide personal freedom with hours that suit you and all the roles you need to fulfill in life. As an example, Lisa Linkowsky, BirthdayPak franchise owner of central New Jersey and Bucks County, says: “I am able to be mom as soon as the school bell rings for pick up, and then later that night I can assume my BirthdayPak role and plan out the next day or finish up from earlier in the day.” She values her flexible schedule to help her parents and in-laws as well.

Brandon Baltz, BirthdayPak franchise owner of Indiana, Kentucky and Ohio, also has a number of people who depend on him at all hours of the day. “I don’t miss games or practices anymore and can assist with the crazy schedules of having 6 kids and a grandchild. I have also been available to help with the appointments and care needs of my ailing mother-in-law as she battles terminal cancer,” he says.

You Have More Quality and Quantity of Time

Once a BirthdayPak market is built out, much of the franchise operations work can be completed remotely, so you can be available to your family when needed and get back to work wherever you have a Wi-Fi connection. This arrangement provides Brandon Baltz and his family more opportunity to travel. Working remotely also shaves off the 2- to 3-hour daily commute he had when working in corporate America. This means Brandon now has an extra 2-3 hours a day to spend quality time with his family, such as playing 9 holes with his youngest daughter.

You Model a Healthy Balance of Work and Family

By virtue of your children spending more time with you and observing business duties conducted at home, you can model the value of hard work and work-life balance when you own a franchise. And it can begin to inspire the many possibilities that lie ahead for their future career. “I’m proud to show my kids that people can build a profession for themselves. I love to talk work around them so that they can start to imagine what they might create for themselves one day,” said Betsy Pierre, BirthdayPak franchise owner of Minnesota.

 Become a BirthdayPak Franchise Owner

“When I became a BirthdayPak franchise owner, I was able to keep the flexibility, increase my schedule and maintain being a mom as a priority,” says Lisa Linkowsky.  “This is priceless!”.

Let’s face it – your personal life doesn’t happen conveniently outside of the 9-5 workday. Whatever your priorities, at BirthdayPak you have the freedom to set your own work hours so you can enjoy the flexibility you need for anything life brings. To find out how becoming a BirthdayPak franchise owner puts you in charge of your schedule, set up a call with us!

What Creates a Successful Franchise Concept?

What Creates a Successful Franchise Concept?


All franchises originate from a concept or idea. Making this idea as unique as possible is the most creative and innovative task for an entrepreneur. A more unique product or service creates a much stronger concept that will result in a successful franchise. Below is a list of attributes that make a franchise concept stand out from the crowd and lead to success:


The simpler a concept, the greater are the chances of its success as a franchise. A franchise product or service should fulfill a simple need for consumers, whether they recognize that need or not, and should do so in a compelling and efficient way. Complicated concepts related to products and services make it difficult to train and expand with success. Understanding the intricacies of franchising is a main component in developing that franchise concept. Creating too difficult of a concept will lead to confusion and ultimately failure.

Replication Capability

An essential component of franchising is the capability to replicate with expansion, which requires effective training. The entire concept and its components should be capable of replication without creating confusion or jeopardizing the quality of a product or service.

Availability and Quality of Resources

Desired resources for a concept should be readily available at any location the franchise is planned to reach. It is not only the availability, but also the desired quality to meet required specifications to maintain success. The quality of products and services should remain stable throughout foreseen and unforeseen circumstances. Any compromise may affect the brand image of the entire franchise system.


One of the most important attributes of a successful franchise concept is its potential to be adaptable. Constant industry and changing consumer habits demand adaptability. Franchises that can adapt to circumstances without changing the basic core of their business are the most successful ones that lead to further expansion.

The BirthdayPak Concept

The BirthdayPak marketing platform drives birthday celebrations to participating upscale businesses, such as restaurants, day spas and boutiques, from their best potential customers by sending gift cards to nearby affluent women about to celebrate their birthday. This innovative concept is especially useful for businesses to adapt to the changing landscape of delivery services, especially restaurants.

As a franchise concept, BirthdayPak is simple: BirthdayPak franchise owners partner with local business owners who want to feature their brand in a uniquely mailed BirthdayPak gift package sent directly to women in their community.

In the past 10 years, BirthdayPak has grown significantly from a single market in Pennsylvania to having multiple markets across 21 states. Since its inception, BirthdayPak has delivered more than 4.4 million “happy birthday” greetings in the mail, reaching the significant milestone of sending one million birthday wishes each year! BirthdayPak also sends millions of emails to recipients with high deliverability and open rates. This multi-channel platform keeps the BirthdayPak recipients engaged throughout the year and provides additional branding opportunities for clients through an expanding digital experience.

BirthdayPak is expanding nationwide through franchising and has been recently recognized by Entrepreneur Magazine as the #1 franchise in Advertising Services and #5 as a Top New Franchise! It’s critical for new franchisees to enter into a brand that has proven systems and processes, as well as comprehensive training and ongoing support that leads to continued success. To learn more about the unique franchise concept of BirthdayPak, connect with us at 1-888-206-0083 or schedule a call.


2019 is Yours! What New Opportunities Will You Pursue?

New Year Cover Pic

Where do you see yourself in one year? The New Year is a great time to reflect on 2018, set goals and focus on new opportunities to get ahead in 2019. Think about your priorities, hopes and dreams. Do you desire to be your own boss and never miss an important life event again?

BirthdayPak franchise owners were once in your position, exploring options and entrepreneurial opportunities that come with work/life balance. We spoke to four franchise owners in different stages of their career to learn about their goals and focus in the New Year. Our hope is that the following provides a glimpse into franchise ownership life, inspires you to consider a new direction and pursue your dreams. You could be well on this path by the end of 2019!

Newest Franchise Owner at BirthdayPak:
Dawn Zepeda, BirthdayPak of Las Vegas

IMG_2564_REV What was your big success in 2018?

“My big success in 2018 was becoming the owner of BirthdayPak of Las Vegas. My background is in corporate finance and accounting, which inspired me to make my dream of becoming an entrepreneur come true. I am launching two zones in January and excited about what is to come!”

 What is your focus/goal for 2019?

“My franchising goal for 2019 is to open another four zones by the end of the year. I’m looking forward to forming new partnerships/friendships. Ultimately my success will be their success as well.”

How are you setting yourself up for success in 2019?

“I’m driven by seeing my clients reach their goals and partnering with them is the ultimate win-win. I’m approaching my BirthdayPak clients the same way I managed large corporate teams: If you want to succeed, put your team first and help them feel part of that success as well.”

What is keeping you motivated?

“Just waking up in the morning and knowing that I’m an owner is motivation like I’ve never experienced. I know I’m going to leave a legacy behind – something I started from the beginning and am making a success.”

Steady Pace After 3 Years:
Betsy Pierre, BirthdayPak Franchise Owner of Minneapolis/St. Paul

BetsyWhat was your big success in 2018? 

“I’ve been a franchise owner for almost three years, and I’ve been building my market a couple of zones at a time as I’m also working on other businesses to diversify my project space. Given my situation, I’m happy with my progress of opening a couple of zones each year. One of the reasons BirthdayPak has been performing so well for my clients is because it’s so unique and different.”

What is your focus/goal for 2019?

“I’m excited about opening another 2-3 zones and focusing on managing existing client relationships. There’s a lot of competition for advertising and it’s important for my clients to know they’re always top of mind.”

What improvements would you like to see?

“As a member of the Franchise Forum, we’ve made a concerted effort to formalize templates for conducting effective franchisee meetings. We are also very excited about testing a mailer redesign concept.”

What is keeping you motivated?

“BirthdayPak’s voice has been growing louder nationally. We’ll be celebrating the 10-year anniversary in Nashville in Fall 2019. BirthdayPak corporate and other franchise owners have been very supportive. The more we support each other, the more we’ll see even greater success!”

Four Years of Franchise Ownership:
Lorie Marrella and Megan Cavanaugh, BirthdayPak Franchise Owners of Delaware Valley

Lorie & Megan with Randy, General Manager at JB Dawson’s

What was your big success in 2018? 

“We restructured our sales strategy by trying new tactics such as a drip campaign to past and potential clients. The emails and postcards, combined with in-person follow-ups, provided multiple channels and touchpoints. We gained 12 new clients in a three-month span.”

What is your focus/goal for 2019?

“We’re going to fill advertising spaces in our 13 zones and consistently show advertisers how valuable BirthdayPak is. Nurturing our clients is becoming a proactive process, and we’ll show them how much they are making after expenses.”

What improvements would you like to see?

“Many improvements are in process. The drip campaign was very successful and corporate employees will be shadowing franchise owners to ‘get a look inside’ the sales process and generate new ideas to help support us.”

What is keeping you motivated?

“Teamwork – Megan and I talk or text every day and meet weekly to bounce ideas off one another. Our salesperson’s feedback also boosts me up,” Lorie says. “I get very excited when I see the number of cards collected and positive numbers on the redemption reports. I can’t wait to share the good news with clients,” Megan says.

New Year, New Opportunities in 2019

Make a change and a New Year’s resolution you can keep – define your goals and find out what motivates you. If you’re sales-minded, enjoy seeing people succeed and dream of being an entrepreneur, franchise ownership could be your next calling. To learn more about BirthdayPak franchise opportunities, call 888-206-0083.