BirthdayPak recently welcomed Howard Katz as the new owner
of BirthdayPak of Atlanta. Howard has
been an Atlanta resident for almost 13 years and a business owner for more than
“I had been looking for an opportunity to own a franchise
for the past two years. When I
was introduced to the BirthdayPak concept, it appealed to me instantly and I
love the brand. There’s such great potential
for BirthdayPak in the Atlanta market, so this is a natural fit,” says
Along with Howard’s previous business ownership experience,
he has an extensive background in consulting, marketing, and management. Howard is looking forward to introducing BirthdayPak
to the local businesses and community members in Atlanta.
Since its inception in 2009, BirthdayPak has delivered more
than 4.5 million “happy birthday” greetings in the mail. This translates to nearly $360,000,000 in
gift cards that have been sent to BirthdayPak recipients over the past 10
years! That’s a significant amount of
The BirthdayPak marketing platform drives birthday
celebrations to participating upscale businesses, such as restaurants, day spas
and boutiques, from their best potential customers. The beautifully printed and mailed “birthday
gift” features gift cards from this exclusive group of businesses in the
community. The women who receive
BirthdayPak have discretionary income and are about to celebrate their birthday,
a proven trigger for consumer spending.
More than just birthdays, BirthdayPak has sent millions of
emails to recipients with high deliverability and open rates, keeping consumers
engaged during the year and encouraging repeat visits to the participating
businesses. The BirthdayPak business model
has a history of positive performance and extremely high client retention
rates. The above average response rates,
and additional branding opportunities through a digital experience, provide a
BirthdayPak continues to expand nationwide through franchising and has been recognized by Entrepreneur magazine as the #1 franchise in Advertising Services category. If you, or someone you know, has an interest in learning more about this exciting business opportunity, please visit www.BirthdayPakFranchise.com.
In honor of the 10-year anniversary of BirthdayPak, the corporate team celebrated with an awards presentation to recognize franchise owners who “deliver wow.” 2019 has been a successful year with many outstanding BirthdayPak franchises spanning from coast to coast. The awards honor those exemplary individuals who exemplify the core values, demonstrate top-notch sales skills and have a proven track record of strong leadership skills.
Awards Honor Excellence and Demonstration of Core Values
The spirit award was presented to franchise owners who are
passionate about BirthdayPak and success of the company, exhibit core values,
and motivate and mentor other franchisees. They also actively collaborate and
support fellow franchise owners and are always looking for ways to help
themselves and others succeed.
BirthdayPak Spirit Award Honorary Mention: Suzanne Davis (BirthdayPak of Southeast Florida)
Two sales awards were presented, one for most new restaurants sold and one for most new advertisers sold, over a 12-month period. The winners of these awards exhibited dedication and hard work to meet their sales goals. Since restaurant gift cards are so well received by the recipients of BirthdayPak, an award was created that focused on this category in particular.
“The attributes the leadership team looked at were strong
performance out of the gate, exhibits core values, follows all suggested best
practices and is eager to learn more, consistently meets deadlines and delivers
results,” said Mark.
Best New Franchise 2019: Dawn Lynn (BirthdayPak of Las Vegas)
Best Franchise 2019 Award
The Best Franchise award recognizes those franchise owners who
stand out as leaders and have achieved personal success within their market.
They exhibit the BirthdayPak core values and follow all suggested best
practices and create new ones. They have a can-do attitude and show perseverance,
while consistently meeting deadlines and delivering results.
Best Franchise 2019 Winner: Lorie Marrella & Megan Cavanaugh (BirthdayPak of Delaware Valley)
Best Franchise 2019 Runner Up: Kerry Neujahr (BirthdayPak of Orlando)
Best Franchise 2019 Runner Up: Lisa Linkowsky (BirthdayPak of Bucks County & Central NJ)
After announcing the Best Franchise of 2019 winner, Mark provided
commentary on what made Lorie Marrella and Megan Cavanaugh stand out, “You
have a lot of zones, and you’ve always been creative and open-minded. You did a
phenomenal job with the win back program, working with our marketing team.
You’re pushing the envelope and always contributing and reaching out to other
franchisees. You’re a great role model and this is well-deserved.”
Paul Berman, CEO of BirthdayPak, provided final remarks: “We have a great team and I’m very lucky to work with all of you. Let’s have another fantastic year in 2020 and keep celebrating life!”
Observances such as National Entrepreneur’s Day make us especially grateful for our wonderful team of entrepreneurial franchise owners and thousands of local business partners at BirthdayPak. Small businesses are the backbone of our communities, and we take every opportunity to recognize them. National Entrepreneur’s Day, this year on November 19, 2019, also allows us to promote entrepreneurship and inspire you to explore alternatives to a traditional 9-to-5 job. It’s a great time to think about becoming your own boss and the five ways that franchising helps entrepreneurs succeed.
Proven Business Model
The first way a franchise helps you succeed is by providing a proven business model. This includes a strategy, operational practices, marketing, branding and systems. Having a proven business model typically means the ramp up period to starting your business is shorter and the business is fairly turnkey.
Training, Resources & Support When You Need It
With a franchise, “you’re in business for yourself, but not by yourself.” Franchisors help set up franchise owners for success by providing comprehensive training, resources at the corporate level such as research and marketing, and ongoing support as needed. When you have questions or challenges, there is someone to turn to for assistance. These efforts make the learning curve and navigating a new market easier.
Lower Start Up Costs & Easier Financing
Franchising can make owning a business attainable in ways
that are more difficult when starting a new business. For example, some
franchises (such as BirthdayPak) have low franchise fees, low overhead costs (with
remote work) and no royalty fees. Financing is often easier to obtain since a
franchise is perceived as a less risky investment, especially if the franchise
Establishing brand recognition can take years for a new business. However, many franchises have the benefit of name recognition. A positive brand image can bring customers and profits more quickly. Strong brands demonstrate growth and are often recognized as a leader by external organizations.
What if you could never miss an important life event again? Entrepreneurs are often drawn to franchises because of the flexibility and work-life balance it provides. They can get the best of both worlds and achieve both career and personal goals. Working for yourself is hard work, but you can structure your schedule in a way that is effective for you.
The Proof Is in the Numbers
Still need convincing that franchises help entrepreneurs succeed? Just compare the success rate of startup businesses and franchises. IFA Educational Foundation conducted research and found that more than 90% of franchisees renew their agreements at the end of their contracts. FranNet also completed a survey with 1,260 new franchises from 2006-2010 and found 91% were still in business after two years and 85% after 5 years.
Contrast this to a report from the U.S. Bureau of Labor Statistics, and success rates are not nearly as high for startup businesses. Of small businesses that started in 2014, 70% were still in business after two years and just over half (56%) made it to their 5th year.
Invest in a Franchise That Is Invested in Your Success
Entrepreneurs, it’s your day! Start by exploring the many possibilities in franchising and consider how franchising improves the chances of owning a successful business for many entrepreneurs. However, not all franchises are created equal, so you’ll want to conduct due diligence to choose a franchise that will be a partner in your success. A growing national franchise such as BirthdayPak has a low initial investment, long list of awards and top-notch support.
When you invest in a franchise, you’re investing in a
“proven business model.” But what exactly does that mean, and does every
franchise have it? Can it be assumed that a well-established franchise has a
proven business model? It’s not always that simple, and not all franchises are
created equal. We examine the elements that form a proven business model and
set franchise owners up for their best chance at success.
Proven Track Record with Years of Growth and Success
A franchise with a proven business model has a business plan that has been proven time and again. The franchisor can show years of growth and the potential of your investment. Having years of experience typically means the franchise has worked out any kinks in the system so that you can replicate the success as quickly as possible. Much of this information will be revealed during the due diligence process and is available in the Franchise Disclosure Document.
Brand Success and Recognition
A strong brand presence and recognition as an industry leader is a characteristic of a franchise with a proven business model. This status is typically attached to established franchises and can bring customers and profits more quickly. But younger, emerging franchises should not be discounted in this area. If the emerging franchise has strong brand guidelines, a customer-centric approach and differentiates themselves well from the competition, they could be a strong brand in the making.
A Plan and Goals for a Sustainable Future
A vision, plan and goals keep a franchise focused so they can see ever greater success in the future. They have a comprehensive business and marketing plan, complete with a system and tools. This allows the franchise to keep all involved focused and accountable to execute on the goals and fulfill the vision. Successful franchises ensure that relevant information is communicated on a consistent basis, typically weekly, monthly or quarterly. After all, change is constant, and franchises have to be responsive and goals tweaked to stay current.
Comprehensive Training and Support
One thing is for certain: A franchise with a proven business model must be committed to support. Support can include materials, onboarding and training, and ongoing guidance. A knowledgeable corporate staff that is responsive and provides answers quickly is essential. A franchise with a proven system has that next level of support to depend on when challenging situations arise. It has the infrastructure in place to set goals, create plans and develop strategies with franchise owners.
A Positive Company Culture
While growth and success are the tangible outcome of a proven business model, the franchise’s culture is the all-important “behind the scenes” element. A positive company culture develops the brand and lays the foundation for the franchisor-franchisee relationship. When values and beliefs align, commitment to the goals takes hold and success begins.
Looking for a Franchise with a Proven Business Model?
You’ve Found One!
BirthdayPak not only has a proven business model, but a unique one! We send one million birthday wishes annually to women across the country through a one-of a kind gifting program. In turn, local businesses see increased sales with new and repeat business. This franchise opportunity opens up a path to success for franchise owners.
BirthdayPak has a proven business model and is available for expansion in these high-potential markets. We’re looking for sales-driven entrepreneurs who are passionate and ready to partner with us for success. For more information, contact us at 1-888-680-7554 or schedule a call.
For good reasons, entrepreneurs realize that there are many advantages to a proven franchise system, to be “in business for yourself and not by yourself.” With hundreds of options to choose from, the process can be overwhelming and daunting. That’s where a franchise consultant can help. Working with a franchise consultant can be beneficial to prospective franchise owners by guiding them through the process, from discovery to selection, saving significant time and effort. Together with Bonnie Beinhorn, MBA, Certified Franchise Consultant at Franchise Finder Solutions, we discuss how consultants can provide value to their clients.
What Is the Role of a Franchise Consultant?
A franchise consultant, sometimes known as a franchise
broker, helps streamline the process by being a “match-maker.” Consultants should
not charge any fees to clients for their services. They are compensated by the franchisor once a
placement is made. Franchise consultants
do not “sell” franchises, rather they provide relevant information and guidance,
and identify specific franchises that are aligned with their client’s goals,
preferences and investment level, so the client can decide if there is enough
interest to take the next step in exploring the opportunity.
The goals of the franchise consultant should be “to make the discovery and selection process efficient and enjoyable by taking away the confusion,” says Bonnie. A franchise consultant is most helpful by “presenting concepts and options that someone would not have likely found on their own and showing how they are a good fit.” According to Bonnie, “A consultant should be client-centered and not allow their own preferences and biases to affect their search.”
Franchise consultants can be helpful at every step of the process, as the client desires, usually until their agreement is signed with the franchisor. According to Bonnie, franchise consultants can “guide clients through Franchise Disclosure Document (FDD) review, validation calls with existing franchisees, and provide tools for assessment and referrals to funding sources and franchise attorneys.”
Qualities and Skills of an Effective Franchise Consultant
According to Bonnie, the most important quality of an
effective franchise consultant is strong interpersonal and communication skills.
This includes listening well and conveying information in a simplified way.
Bonnie says that also having business experience, knowledge of franchising and
federal/state/industry regulations adds value to the client discovery process.
To make an informed decision, having a diverse franchise
portfolio is needed. This includes a breadth of business types and categories
at every investment level. In addition to knowing the right questions to ask, a
consultant should be able to search quickly for franchise opportunities that
most align with your goals.
Questions to Ask Your Potential Franchise Consultant
When you decide to work with a franchise consultant, you’re looking
for someone who has the expertise and skills to guide you through the major decision
of buying a franchise. To determine if the franchise consultant is a good fit
for you, some suggested questions to ask include:
What is your background and why did you choose
to become a franchise consultant?
How long have you been a consultant?
Do you have any franchising experience?
Are you affiliated with any franchise consultant
How do you stay current with industry changes
What is your process to identify and present
After the introduction is made, how involved are
you until the agreement is signed?
How available are you? Can you take calls in the
evenings and on weekends?
If I prefer (texting/emailing/talking on the
phone), can you accommodate?
What expectations do you have of your clients?
How many franchisors do you represent?
Next Steps in the Franchise Buying Process
“The more the consultant knows, the better the consultant can help determine opportunities to present that are a good fit” says Bonnie. The first step in the franchise search process is to have a clear understanding of your goals, preferences and any ‘must-haves’ before reviewing specific franchises. By asking the right questions, a consultant will learn about the type of business model you prefer, your skills and interests, desired territory and timeline.
Bonnie concludes, “Remember that as the client, you have the option to choose who you want to work with. We are professionals who can bring knowledge and expertise to what is otherwise a very time consuming and overwhelming experience. Find someone who you connect with and let them get to work for you!”