Is there ever a ‘right’ time to start a business? If you’ve
been considering franchise opportunities, recent world events and headlines may
be giving you pause. But we know from experience that challenging times are
often short-lived. Dips lead to much longer, prosperous expansions. Uncertain
times don’t have to be a threat, and in many cases, present opportunities. And
when starting a franchise business, there’s a bit of good news: Franchises can
be successfully launched in all types of economies. We look at some factors in
your favor and how
to choose a strong franchise that will buoy you up – no matter what the
A Growing Franchise Industry
The franchise industry remains incredibly strong and has
been growing year-over-year for a decade. According to the International
Franchise Association’s Franchise Business Economic Outlook, the number of
U.S. franchises is expected to increase by 1.5% and add 232,000 jobs in 2020.
While this projected growth rate is lower than in previous years, it’s
nonetheless growth despite an uncertain economy. The Gross Domestic Product
(GDP) of the franchise industry is also forecasted to grow by 4.6% to nearly
$495 billion, outpacing the GDP of the U.S. economy.
Review Sector Performance During Up and Down Economies
When considering your franchise business options, it’s important to look at the performance for the individual sector during up and down economies. For example, at BirthdayPak, a large percentage of our business partners are restaurants. The percentage of Americans dining out at the height of the recession in 2008 was 60%. In addition, the restaurant industry contributes 4% to the GDP. These facts show that restaurant dining has been very stable during good and challenging economic times.
Americans love eating out for convenience and social
article suggests that dining out is prioritized over other recreational
activities and travel when discretionary income is limited. Also, the National
Restaurant Association’s 2020
State of the Restaurant Industry Report details high pent-up demand for
restaurants and expects a 4% increase this year.
An Ideal Franchise Business Model: What to Look for
Consider the many benefits of owning a franchise during any
type of economy: A
proven system, brand
recognition, and training
and support. In short, franchises are in business because they set
franchise owners up for success from the beginning with very little ramp up
time. In addition, home-based and mobile franchises like BirthdayPak have very
low overhead costs, which save a lot compared to operating a traditional
brick-and-mortar franchise. They also offer scheduling
flexibility around your family life. Review
the franchise models and pros and cons of each when considering your lifestyle.
BirthdayPak: A Proven Driver for Increasing Traffic to
BirthdayPak was born from the idea of “celebrating life’s
memorable moments” and centers around women dining out for their birthday. Tasteful
gifting is a market differentiator for small businesses and creates memorable
experiences for our community. Once this challenging time is behind us and
restaurants can fully open their doors again to the public, BirthdayPak will
help new and repeat business flow in. If you want to become
an entrepreneur in 2020, get started on the path to ownership.
To find out what BirthdayPak has to offer, call 1-888-680-7554 or schedule a time to
Cincinnati might very well be one of the most underrated cities in the country. But it’s steadily gaining population growth and is the economic powerhouse of the Midwest. This bustling metro area has much to offer with vibrant communities, a low cost of living, healthy job market and a great restaurant scene. In fact, Cincinnati placed on the 2019 U.S. News & World Report Best Places to Live rankings. See why Cincinnati is not just a great place to live, but also a great city to be your own boss with a top-rated franchise opportunity – with none other than BirthdayPak!
Cincinnati: A City on the Rise
Cincinnati is making a comeback. Greater Cincinnati has the fastest-growing economy in the Midwest at $138 billion in 2017, an increase of nearly 20% in the last five years. The Cincinnati area is even beating the U.S. economic growth rate. In terms of population, Cincinnati is the 29th largest metro area in the country and the largest in Ohio. The area’s population growth has been steadily increasing over the last decade, both in the city and suburbs.
Cincinnati is home to eight
Fortune 500 companies including Procter & Gamble, Kroger Corporation,
Macy’s and Fifth Third Bank. Jobs are plentiful in Cincinnati and Fortune
ranked the area #8 out of 25 of the best cities to find a job. It’s also
been listed as a best
city for Millennials, citing a strong paycheck and above average number of
Cincinnati Is One of the
Best Places to Live
addition to ranking #39 out of 125 for the
best places to live in the
country, it’s also one of the most affordable. Cincinnati has been ranked #10 in the 2019 U.S.
News & World Report 25 Best Affordable Places to Live in the
U.S. This means cost of living and housing costs are low, providing higher
discretionary income for leisure items such as dining out.
Cincinnati: A Food Lover’s Paradise
From high-end eating establishments to casual dining, there is something for everyone in Cincinnati. In fact, three Cincinnati restaurants landed on OpenTable’s Top 100 Restaurants in America for 2017 list. WalletHub named it #1 best food city in Ohio and #22 in America. It’s been recognized as an incredible food city in Food & Wine, and the Over-the-Rhine district has been described as “one of the country’s most promising food scenes.”
Restaurants Boost the Ohio, Cincinnati Metro Economies
While a variety of industries make up the fabric of the economy, the restaurant industry always has a significant impact. Ohio has more than 22,500 eating and drinking establishments that brought in estimated sales of $24.2 billion in 2018. Restaurant and food service jobs amount to 10% of employment with 585,000 jobs in 2019. That’s expected to grow by 9.1% by 2029. With Cincinnati as a major metro area and culinary center in Ohio, this industry in particular is a boon to the local economy.
Be Your Own Boss and Bring BirthdayPak to Cincinnati,
The award-winning restaurant scene in Cincinnati deserves an award-winning gifting program to further its incredible growth. BirthdayPak connects affluent women with an approaching birthday to upscale businesses that can provide a memorable celebration. It just needs the right franchise owner, a sales-driven entrepreneur in the Cincinnati market, to help local businesses succeed. For more information, contact us or call 1-888-680-7554.
BirthdayPak recently onboarded a new franchise owner in Tampa,
Florida. Jon Ahrendt joined the BirthdayPak
family last week as owner of the BirthdayPak of Tampa market.
Jon has 30 years of restaurant experience including
operations, real estate, facilities, sustainability and project
management. 21 of those years were spent
at Outback Steakhouse and their parent company Bloomin Brands. After leaving Outback in 2019, he brought his
finance degree to work by founding a loan origination company called On Course
Capital. They provide loans for business
and residential growth.
“I recently became the owner of BirthdayPak of Tampa Bay, which is a life event marketing company. BirthdayPak has perfected a proven, trackable marketing program for select restaurants and retailers looking to grow and maintain new business. They are community focused and are invested in our clients’ success”, said Jon. “The common thread throughout my career is helping others achieve their next great milestone and BirthdayPak of Tampa Bay provides a tremendous platform for me to continue this purpose.”
BirthdayPak has grown significantly from a single market in southeastern
PA to having multiple markets across the United States. Since its inception in 2009, BirthdayPak has
delivered more than 4.5 million “happy birthday” greetings in the mail. This translates to nearly $360,000,000 in
gift cards that have been sent to BirthdayPak recipients over the past 10+
years! That’s a significant amount of
The BirthdayPak marketing platform drives birthday
celebrations to participating upscale businesses, such as restaurants, day spas
and boutiques, from their best potential customers. The beautifully printed and mailed “birthday
gift” features gift cards from this exclusive group of businesses in the
community. The women who receive BirthdayPak
have discretionary income and are about to celebrate their birthday, a proven
trigger for consumer spending.
More than just birthdays, BirthdayPak has sent millions of
emails to recipients with high deliverability and open rates, keeping consumers
engaged during the year and encouraging repeat visits to the participating
businesses. The BirthdayPak business
model has a history of positive performance and extremely high client retention
rates. The above average response rates,
and additional branding opportunities through a digital experience, provide a
BirthdayPak continues to expand nationwide through
franchising and has been recognized by Entrepreneur
magazine as the #1 franchise in Advertising Services category for two years in
a row. If you, or someone you know, has
an interest in learning more about this exciting business opportunity, please
or call 888-206-0083.
When you think about your ideal franchise opportunity, what
do you envision? The beauty in selecting a franchise is that you can design it
around your needs, preferences and values.
If the choices seem overwhelming as you consider the many factors to narrow
down your list, a basic question to ask is, “which franchise model is right
for me and my lifestyle?” We explore the three main types of franchise models:
Brick and mortar, home-based and mobile.
Brick and Mortar Franchises
Brick and mortar franchises are part of the everyday
landscape for most. You’ll find them in malls or as free-standing buildings,
mostly in the retail, food and restaurant, hotel or business services
industries. This model is a good fit for a franchise owner who prefers having
customers come to their business as opposed to models that require significant sales
and marketing efforts.
- Walk-in traffic
- Immediate exposure with signage and location
- Option to run franchise passively with manager
as you look for other investment opportunities
- Can take advantage of economies of scale
(marketing, inventory, staffing) if owning more than one location
- Significant capital is often needed
- Heavy ramp-up and planning period to start
- Location selection key to success
- More time needed to invest in running the
- May be difficult to reach new customers
Many years ago, the brick and mortar model was the only option. With increased technology, this is no longer the case. In fact, the Small Business Administration reports that approximately 50% of small businesses are home-based. In the franchise arena, home-based businesses are mostly in the professional services industry and include accounting, digital and marketing, and consulting. This model is ideal for someone who can stay focused and wants to be actively involved in their business.
- Lower overhead costs with no location to
- Shorter ramp-up time to start
- Convenience and comfort of working from home
- Offers scalable business model – as clients
increase, employees can be hired, and you can assume a more consultative role
- Flexible schedule
- May be hard to separate professional and
- Defined territory may be limiting
- Requires a special skill set and may not involve
much human interaction
A mobile franchise offers many of the same advantages as
home-based franchises. Mobile franchises also have lower start-up costs, are
easy to start and offer scheduling flexibility. By definition, a mobile
business is one that operates out of a vehicle or provides a service at various
customer locations in the community. They are ideal for franchise owners who enjoy
working in the field and are technologically and digital marketing savvy to
help acquire customers. Examples of mobile franchises include home repair and
maintenance services, pet grooming and child or senior care at home.
- Not location dependent
- Easier to deliver services to customers since
you are delivering to them
- Technology can be used efficiently with
scheduling apps, point-of-sale systems and communication tools
- Do not benefit from walk-in traffic so a
proactive marketing approach is needed
- Other potential costs may arise such as buying
gas, fixing vehicles, loss of time when traveling, etc.
A Franchise Model That Fits Your Lifestyle
When determining which franchise model is right for you, knowing how your business will fit into your lifestyle is key. Personality, company culture and the franchisor-franchisee relationship are also important considerations. Conduct due diligence, talk with franchise owners and get a sense of their typical week to make the best decision for you.
Does BirthdayPak Match Your Lifestyle?
BirthdayPak is a unique gift marketing program that connects restaurants and other local businesses to their ideal customer. It aligns most with the mobile franchise model as franchise owners network with decision makers at their respective businesses. However, making appointments and business operations can be performed at home or remotely. For more information on how BirthdayPak provides flexibility and sets franchise owners up for success, connect with us or call 888-680-7554.
What are you looking for in a franchise? One with great income potential? Flexibility? An opportunity to get involved in your community? BirthdayPak checks all of these boxes, and then some! But don’t take our word for it. This article features what our franchise owners have to say, and why they love owning a BirthdayPak franchise. Their responses may help you as you begin the process of selecting a franchise and consider your ideal franchise culture.
for Community Involvement
“BirthdayPak allows us to
partner with local businesses and assist them in increasing their revenue while
having fun doing it. We really like that we aren’t tied to a desk and have the
ability to get out into our community, meet new people and form a true partnership
with them that will be a win for both of us. The flexibility BirthdayPak offers
us will allow us to attend our girls’ sporting and school events and continue
our community involvement.” – Todd and Licet Mulholland, BirthdayPak of Southwest Florida
Further reading: How
Does BirthdayPak Help Local Businesses Grow?
to Grow a Business with Support and Guidance
“Owning a franchise under BirthdayPak allows us to be creative in
how we grow our business, but also allows us to lean on corporate for support
and guidance. We truly believe that good experiences only come with supported,
innovative, invested, and dedicated franchisors like BirthdayPak.” – Lorie Marrella, BirthdayPak of
Further reading: How
Support Makes BirthdayPak a Simple Choice for First Time Franchise Owners
to Be a Mom First
“When I became a BirthdayPak franchise owner, I was able to keep the flexibility, increase my schedule and maintain being a mom as a priority. I am able to be mom as soon as the school bell rings for pick up, and then later that night I can assume my BirthdayPak role and plan out the next day or finish up from earlier in the day. This is priceless!” – Lisa Linkowsky, BirthdayPak of central New Jersey and Bucks County
Further Reading: Franchise Ownership Provides Flexibility for Family Life
“I found the business model to be very sound and loved the product right away – it spoke to me on many different levels.” – Kristy Blasey, BirthdayPak of Raleigh-Durham
Further Reading: What
Does It Mean to Have a Proven Business Model?
Brand and Direction
was so impressed with the company, the brand and future direction of the
business, I decided to become a franchise owner.” – Jeff Winter, BirthdayPak of
reading: What Makes a Strong Franchise
Joy of Gifting a Unique Product
BirthdayPak franchise, I really love the opportunity to provide a marketing
program that is cost effective for my clients and brings them new customers! I
also love the fact that it really is looked at as a true “gift” by those who
receive BirthdayPak and the joy it brings to them when they receive it!
It is especially fulfilling when they make the effort to reach out to me
directly to thank BirthdayPak of Orlando for the wonderful surprise gift.” – Kerry Neujahr, BirthdayPak of Orlando
Further reading: The
BirthdayPak Community Agrees – Gift Cards Make the Perfect Birthday Gift
of Revenue and Low Overhead
is a really cool concept. The ability to have residual revenue stream, with low
overhead, was very appealing to us.” – John and Olga Clevenger, BirthdayPak of South
reading: The BirthdayPak Franchise
of Owning a Business
most rewarding thing about being a BirthdayPak franchise owner is the personal
feeling I get from owning my own business again. I felt the most successful,
felt the most self-pride when I own my own business. The sky is the limit with
BirthdayPak. I get the freedom, I get to make my own schedule and the pride of
owning my own business and controlling my own destiny is the great thing for
me.” – Brandon Baltz, BirthdayPak of Indiana, Kentucky and Ohio
Further reading: Have You Thought About Being Your Own Boss?
Recipient Loves BirthdayPak Enough to Buy a Franchise!
way I made my decision to buy my BirthdayPak franchise is I was a recipient of
BirthdayPak. I lived in Pennsylvania where BirthdayPak first started and then I
moved to Oklahoma. I got one that had come with my mail forwarded from
Pennsylvania and I got excited to try new restaurants! I opened it up and I was
so sad because it was with my Philadelphia mail. At that point I realized I
could buy a franchise. So I did! I knew it worked, I had been a recipient
before and I could get excited about it!” – Lisa Whittington, BirthdayPak of Oklahoma
Further reading: BirthdayPak Recipients Turned Franchise Owners: An Unexpected, Fulfilling Career Path
BirthdayPak, the Love Comes Full Circle
It’s clear from our passionate and hardworking franchise owners that there is a lot to love about owning a BirthdayPak franchise. And we know how to show the love back by recognizing our franchise owners and setting them up for success. If you want to become an entrepreneur in 2020 and learn about our nationally-ranked franchise, contact us at 1-888-680-7554 or schedule a call.